This article is about something that we all have in handy in our refrigerators. Yes, You guessed it right. I will be talking to you about the frozen food industry and how digital advertising can help brands get in front of their customers.
With the advent of refrigerating systems, we all have quickly adapted to the idea of frozen food. The modern and hectic lifestyle among individuals gave rise to the demand for frozen foods. And frankly, it has made every one of our lives easier, hasn’t it?
Frozen food is not only hassle-free and can also be preserved for a longer period. As a result, the frozen food industry has become huge and thriving by the minute. It is highly competitive.
Hence, you need to advertise your brand in a way that helps the audience keep you in their minds. Digital advertising will be your savior here.
We will tell you all the secrets to your advertising strategies here to stay on and enjoy. Let’s start.
How Big Is The Frozen Food Industry?
Frozen food satisfies customers’ need for convenience. They are simple to store, operate, and transport. They don’t take a lot of planning before eating. The market has benefited from many such factors.
The product’s nutrient content is preserved thanks to recent advances in freezing techniques. To ensure the safety of frozen foods, regulations have been enacted.
As per a report, the Frozen Food Production industry in the United States ranks 41st in terms of market size and is the 250th largest in the world. In 2021, the Frozen Food Production industry is anticipated to have a market value of $36.3 billion.
How has COVID-19 Impacted The Frozen Food Industry?
With the outbreak of COVID-19, almost every nation in the world proposed a country-wide lockout. This did not allow any citizens to leave their homes.
As a result of the worldwide panic, demand for advertising frozen food industry goods increased due to their longer shelf life. It also assisted consumers in reducing the number of times they had to visit market places to shop for food items.
According to a report, frozen food is one of the least likely food types to be thrown away by customers due to spoilage. In the United States, income has steadily increased, resulting in a shift in lifestyle. The growth of the frozen food industry in the United States is being aided by this shift in lifestyle.
Why Is Digital Advertising Important For Frozen Food Brands?
When you use your smartphone are you able to see ads through websites, social media channels, and sometimes even in your apps? All these are examples of digital advertising.
When you create digital ads it helps you to send the right message to your targeted audience. Your brand will be heard, seen and loved.
For instance, you want to send a message to your audience about your new product in the frozen food industry. They might see your ads on tv or newspaper through traditional forms of advertising but will it be able to capture their attention? Maybe only a few.
How Does Digital Advertising Help?
When you conduct digital advertising, you will be able to stay in front of your customers’ eyes. Also, bring them a variety of advertisements that will instantly grab their attention.
By using crisp texts and colorful images, they will remember your ad when they see your product in the market. Does that sound like a yes to digital advertising?
If you are still not convinced, allow me to help you with an example. You must all be knowing the brand Stouffer’s. They are one of the best frozen food brands in the US. Most of you reading must be familiar with the brand. How do you think they came to the top of their industry? Let us look at the journey of Stouffer’s so that it gives you an idea about the market.
How Did Stouffer’s Mark Itself In The Industry?
Stouffer’s began operations in Disneyland in the early 1960s, and by the end of the decade, it had a sizable share of the microwave dinner or frozen food business. Nestlé currently owns Stouffer’s frozen prepared food brand. Every year, they invest almost $100 million in ads.
When frozen foods first began to be manufactured, there was a growing consensus that they were unhealthy. Stouffer’s launched a series of advertisements aimed at changing customer perceptions that packaged frozen meals are not as delicious or healthy as freshly cooked meals.
Ad Campaigns by Stouffer’s
Their ad campaign, ‘Made for you with love’, features a family enjoying safe and nutritious food at the dinner table. ‘ Inclusivity’ is another successful initiative of theirs.
They have addressed a wide range of modern families and how their brand fits in with them through this ad. This is a fantastic marketing tactic.
How Did These Ad Campaigns Win Customers?
The elements used in this advertisement make it very relatable. Customers will be able to relate to the brand. They will be able to picture themselves using the products.
They brought a lot of innovative changes to their products that made the lives of the people easier. The advertising for them was created with creativity and trends in mind.
When you understand your market and customer needs, you will be able to make ads that will touch your customers. You will be able to make an impression on them. This way you will be able to stay in their minds and their shelves. Click To Tweet
What Are Some Amazing Advertising Campaigns By Frozen Food Industry Brands?
Mini Bread Bowls
Tyson Foods is the world’s second-largest frozen food producer. They started with their mobile marketing campaign for their mini bread bowls. This included their location, product information, and special deals.
Tyson Foods was one of the first brands to start using mobile coupons within their ads. Customers were encouraged to try their mini bread bowls as a result of this campaign. With ‘Grab a little goodness’ as their message, they encouraged their users to get a coupon and learn more about the goods.
When you tap on it, you will be taken to a campaign-specific mobile site with a large image of the product at the top of the page. Customers can then learn more about the product, locate a nearby store that sells Tyson products, or request a coupon through email.
This way they used their mobile campaign to not only advertise new products but also to encourage customers to take action.
Start A Healthy Relationship Campaign
You can see there has been a major rise in veganism. Many are even shifting to meat-free and more plant-based products. One of the brands that are doing great in the frozen industry is Gardein.
Gardein is a vegan frozen food brand. Their products are aimed at people who lead active lives and are looking for diet modifications rather than radical new eating habits.
They launched their campaign in the United States to improve their position in the world’s largest consumer market. Customers were encouraged to “start a healthy relationship” with their food. Customers seeking a healthy diet by consuming less meat can do so with Gardein’s meatless choices with almost no alteration in how they shop, prepare, or enjoy their food.
Our Values
Amy’s Kitchen is an organic frozen food brand. Recently they launched their video campaign called ‘Our values’. Here, they talk about how they love cooking for their customers. The aim of their brand and their values are clearly shown in their new ad campaign.
Their picturization, their words, and the music are going to move you. This will certainly give you a smile on your face. The owners are shown in their ad and they share a lot of thoughts and relationships that they share with the brand.
Being transparent and letting the customers know about the quality. The idea that they want their customers to know that they want them to eat healthily will only gain the attention of the customers. A small yet very impactful one.
What Are Some Advertising Strategies That Your Frozen Food Industry Brands Can Use?
Shift To Image And Video Ads
It is always about what gets more attraction. Being a frozen food industry brand, you should definitely use a lot of image and video advertising. They help you to grab the attention of your customers and focus on your brand.
For instance, your ad is about the new branding or packaging of your product, you can show them the whole process of packaging. Your customers are going to get excited and watch your ad. You can also ask them their opinions on the color combinations. Engaging them to respond to your advertisements will help you to create a deeper bond with them.
Creating Ads For Events
Staying relevant is essential to stay in the minds of the customers. One way is by using special events or dates in your ads.
For example, if it’s Thanksgiving or May Day, you can use these dates or events in your ads to get your customers noticed. Add a special offer to those dates and let your customers decide for your products and give you an order.
Use Personalization
Customers love personalization or customization. For you to know what your customers like, you need to start by understanding the markets. Once you know what the market demands, you will be able to offer personalized ads to them.
For example, you understand that there is a growing population for veganism. You create ads to target that part of your audience. Use creative elements in your ad that show your product as the best for vegans.
Use Chefs Or Food Vloggers As Influencers
Influencer advertising is an excellent way to raise brand awareness. You can choose individuals who are famous for their cooking on social media with huge followers.
Food vloggers, for example. A number of food bloggers have already built a strong relationship with the audience. Look at a number of food vlogs and pick a few that seem to be relevant to your product. Hence, they can help your brand get better reach.
Partner With Local Restaurants
There would be a lot of local restaurants that would be really famous for their cuisines. You can partner with them and offer them your frozen food products. When you show such partnerships in your ads, your customers are going to pay attention to your brand because of the restaurant too.
If they love that particular restaurant, they will automatically build trust for your brand too. Moreover, collaborations and partnerships attract the attention of the audience. If it’s a new product, they would love to know more about it.
You can also come out with a dish together and promote them in your ad. Who knows everyone will be making your viral dish next just like the feta pasta.
Add Special Elements
You watch many ads in one day but very few ads stay in your mind. Why is that? This is because those ads have a special element in them.
Those special elements engage you with the ads and make you remember them for a longer period.
For instance, you can add recipes in your ad that will get the attention of food lovers. Not just that, it might even attract those who want to learn some easy cooking. You always need to give your customers something so that they keep coming back to you.
Keep Them Excited With Story Ads
Stories are a great way to let your customers know what you are doing. For example, you can use stories to display your new product line. You can also create visually attractive stories and promote them.
Like, a teaser of your new collaboration, sale deals offers, etc, and keep them excited. When you build suspense in your customers’ minds, they will be more interested and keep coming back to you.
Use Customer Reviews And Feedback In Ads
How do you check if you want to purchase or watch something? After reading the reviews and feedback right?
Reviews help customers to get an idea about a product or brand and create an impression on them.
Hence, you can add customer reviews to your ads and show your audience why your customers love you. This will make them think and get one step towards purchasing your product. You can also use social media story features for feedback options and display them later as your story ads.
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What Are You Hungry For? (Food or Ads)
Customers are looking for healthy staple foods that are both hygienic and fast to prepare. Frozen food brands can meet this demand and achieve recognition at the same time through digital advertising.
To get your brand message out clearly and creatively, you need someone who can think like your customers and your brand. You can book a call with us if you think you need a creative twist. That’s all. Hope you have a great day.
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