The Chewbacca Challenge

Digital advertising
Every Star Wars fan has a Chewbacca impression that’s either great or terrible, but always hilarious. The Chewie Challenge lets fans show off their chops for a chance to win a VIP trip to Disney World and meet the “real” Chewbacca in person. We created an online experience at ChewieChallenge.com and promoted the campaign online, in social and OOH.

 

The viral post and video that started it all:

Digital advertising

digital advertising

 

The Landing Page

digital advertising

 

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