Is AI (Artificial Intelligence) in Digital Marketing the New Future

Artificial intelligence or AI in digital marketing. Is AI the new future of digital marketing? Should businesses start making it a part of their business strategy? What are they losing by not adding AI to their digital marketing plan? These are some of the many questions we’ll try to answer in this blog.

The Rising Popularity of AI

AI has started gaining a lot of popularity in the past few years. According to a 2018 report by Forbes, almost 84% of marketing organizations have said that they are either going to start using AI or increase their usage of AI in digital marketing.

AI is being used to automate a lot of business processes. Not to mention that it is everywhere and slowly becoming an integral part of our lives.

For example, in the morning, when we drive our cars to work, we are using AI to find the shortest and less congested way to our offices. That map service we all love using is taking advantage of AI software so we can enjoy a smoother drive.

Travel time, traffic jams, pick-up time in the case of ride-sharing apps – they all are using AI because Google, Uber, and Lyft have figured out how efficient it is to use AI.

The usage of AI is in the field of digital marketing is also increasing drastically. Companies have started using this to make their ads more effective and targeted, to provide a better experience on their websites, and even automate the content marketing process.

 

What is AI?

AI as the name suggests is the concept of using the intelligence of machines rather than human minds. That’s why the word, ‘artificial.’

Some of the examples are robotics, speech recognition software, automatic driving, Alexa, and more.

We all have witnessed the capabilities of machines. It is no surprise that they can do many calculations, solve various complex issues and analyze lengthy algorithms to reach a conclusion faster than us. And now their intelligence is being used in many business fields including marketing. They are being used to learn and do problem-solving.

What is AI Marketing?

AI marketing is the process of using artificial intelligence tools and software for digital marketing. From collecting customer data to providing a personalized experience to users, everything falls under AI marketing.

Big companies that are using AI are Amazon, Google, Uber, Oracle, and many many more. These are just a few names, AI is actually successfully transforming the face of marketing everywhere.

 

Why is AI Used in Digital Marketing?

 

Many famous brands have started using AI. For example, Amazon uses AI to show the relevant products to its users based on their past views, searches, and purchases.

Recently, on September 20th, 2021, Oracle has announced that they are going to use AI to automate a part of their digital marketing. That means that AI will be used to analyze and find qualified leads.

They took this step after realizing how much time and money their sales team was spending in contacting unqualified leads.

Why AI is used in digital marketing? The answer is its capability to “GSIR.”

 

What is GSIR?

 

G – Gather the data

Machines have already proven that they are the best when it comes to collecting data. You can use AI to learn everything about your consumers. This is Facebook knows us very well.

“How does Facebook know me so well. I was just thinking about a vacation to Thailand and now I’m seeing the travel ads to Thailand.” This is something we all have thought about at least once. And this became possible because of the expert data gathering technology of Facebook.

 

S – Study the data

Machines do not just gather the data but they’re also able to analyze that data. When you’re on Amazon, they don’t just know what you’re were searching last but they also know what similar products I might be interested in. Their ability to analyze data has made AI a very popular choice for marketers to use in their digital marketing plan.

 

I – Implement the insights

Once the insights are collected after analyzing the data, they need to be put to action. These insights can be used in decision-making and strategy-making.

 

R – React

This is the most important step of any AI machine – the ability to react. Ability to predict the future based on past responses.

The Importance of AI in Digital Marketing

AI came into existence in the 1950s and by 2021 it has become an indispensable part of many companies. It can track every customer interaction and give you some valuable information that you can use while making your next decision.

Gaining Valuable Insights

AI in digital marketing is very helpful. It eases the process of data collection from various digital platforms and then filtering out the useful information out of the same. This information can be used in improved customer segmentation and targeting.

 

Better Digital Marketing Strategies

Another important point is that AI is very good at predicting the future behavior of users. It can recommend products that a user would most likely buy and increase your product sales.

Not just that, AI can very well identify your customers’ needs. And if you know what your customer wants, you’re far ahead of everyone else in the game.

 

Cost-saving

AI leads to cost-saving because it minimizes a lot of human errors and increases the efficiency of your marketing strategies.

In addition, it can take accurate decisions faster.

 

Predicting Product Demand

So, AI has been a part of digital marketing in many organizations. Marketers have been using it to predict the demand for products.

 

How Can Brands Use Artificial Intelligence in Their Digital Marketing?

viral videoes

 

AI can be used in various ways. I’m going to mention only the most popular ones here:

 

Providing Personalized Experience

AI is collecting data at every step. This means that AI software has a much better understanding of your customers’ journey than you do. They are well aware of what can be sold at various stages of this journey.

Furthermore, you can even combine AI with VR and give your audience an experience they would not forget. In today’s time, a winning customer experience is a great differentiating factor for any brand and AI can bring you that competitive advantage.

 

An experience like this makes your customer become more interested in you. They not just engage and interact with your brand, but they also consider becoming your customers.

 

Just think about your last visit to Amazon’s website. How convenient and effortless was that! Amazon showed you what you were searching for when you checked the website last time, what products you will like, what similar products you can consider buying, and many other things. This is an example of a personalized experience and humans love that.

As a matter of fact, the better experience you’re going to provide to your customers, the better satisfaction your customers will have about using your products.

 

Making Your Ads More Effective

Programmatic advertising is something we all have heard of. These ads are driven by Artificial intelligence in digital marketing technology that determines which ads to show to which user.

Optimization of digital ads is another field where AI is bringing some great changes. Companies have lost billions because the ad was not targeted well or is shown to somebody whose likelihood of buying that particular product is very low.

With the help of AI, the right kind of ads are being shown to the right kind of audience to increase the effectiveness of digital ads.

 

Improving Content Marketing Returns

Content marketing is a part of almost every single brand these days. AI can help you in analyzing your readers’ behavior on your blogs – what are they reading, how are they interacting with the content and how engaged are they.

 

Based on the study of all this data, AI can suggest you some great topics to write on or ideas to improve your existing content.

 

Implementing Dynamic Pricing

AI is also used to show dynamic prices on products because every customer has a different buying style. Some customers will not buy a product unless and until it’s on discount, others don’t care. Demand for a product, customer profile, availability of that product, the quantity of that product, season, and many other factors decide the dynamic set price.

Also, The benefit of doing dynamic pricing is that it increases sales.

 

Starting Chatbot Marketing

Chatbots are great as artificial intelligence source of digital marketing. Chatbot technology is using Natural Language Processing to chat with your users. Chatbots can be used to provide the first phase of communication to your website visitors.

Chatbots are AI-using software that have the capabilities of conversing with people. Moreover, they are capable of performing both text and auditory chats. Next time when you get a robocall from your pharmacy, you know you are talking to AI software.

 

Key Takeaway: AI in Digital Marketing

As we can’t run away from AI or even ignore it, it’s better to treat the advancement of AI in every business field as an opportunity to improve rather than as a threat to fight.

Do You Want Automated Traffic, Leads and Sales? Talk To An Expert Now!

 

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