7 Valuable Tips For Successful Audiobook Marketing in 2022

How about some interesting audiobook marketing tips so that you can reach from New York times’ least seller to the best seller’s list? If you just chanted, “Bring em in” this article is for you.

Audiobooks are a trend in the publishing industry these days. And I must tell you that listeners crave for it. If you are an author, the first thing you should be aware of publishing an audiobook is that it is not the same as e-books and paperbacks. In fact, Audiobooks have their own large group of the audience completely different from the old-school readers.

At present times, the sales of audiobooks are booming massively. Audio Publishers Association said that the audiobook industry has seen a double-digit revenue growth every year since 2012. Also, it cannot be denied that the popularity of audiobooks coincides with the rise and popularity of podcasts.

Do you know what makes audiobooks more interesting and popular among their consumers? It is the engaging capacity of audiobooks that allows the consumers to listen to a story while commuting, working out, and doing other activities.

If you are working out and you want to increase your knowledge and do two tasks at a time? Audiobooks.

If you are driving and you also want to utilize your time. Audiobooks.

Want to increase your knowledge while running? Audiobooks

In conclusion, Audiobooks are the real deal, and the market of audiobooks is very strong and trend. Moreover, audiobooks are also accessible to visually impaired readers which draws more and more audiences to access your audiobook.
 

Creating and selling audiobooks open up more prospects for you and your target customers thus giving them more options to choose from.

 
Now, let us dive into some valuable marketing tips that will help you promote your audiobook effectively in the online market but before that let us briefly understand what audiobooks are
 

What are Audiobooks?

audiobook marketing

In simple terms, audiobooks are voice recordings of the text of any book which helps people listen to the content instead of reading it. As an author of a book, there is no doubt that you want to expand your audience reach and sell the maximum number of copies of your book, be it in print or digital format. So, what better than an audiobook.

In today’s fast-moving digital space, people are always in a hurry and audiobooks are a great option for people who like reading. It will not only save their time but will also attract them to access more and more books in the form of audio.

It will also improve the time management of your target people. Being able to multi-task allows people to achieve so much more in a day than expected. Readers can easily benefit by listening to your audiobook while they are driving, during their workout, washing clothes, cooking, and many more. Also, it will make mediocre tasks more enjoyable.
 
 

7 Valuable Tips for Audiobook Marketing

audiobook marketing

 

Start by Recording Your Audiobook Early

If you are planning to market your audiobook, time is a very crucial thing to follow in your marketing campaign. It is a good idea if you keep your audiobook ready for releasing it online when you aim to publish it offline. Find an Audiobook publisher and get it out in the market.

An audiobook along with print copies will help you gain widespread popularity. You can become accessible to all people at one go.

This marketing technique is awesome because you can immediately become accessible to your target people and they don’t have to wait for months to avail of your audiobook.

Remember, a combined release of your book will also help you avoid running separate marketing campaigns thus saving greater marketing costs.

For instance, if you are selling on Amazon, your physical book, e-book, and audiobook can be linked together. This will significantly increase your audiobook’s visibility and help you gain popularity. It will push all types of readers to avail the benefit of your book in all formats and significantly increase your potential reach.

Related: 6 Stupid Mistakes to Avoid While Selling on Amazon

 

Announce About Your Audiobook Launch on Your Digital Platforms

Before you launch your audiobook, start by building buzz by announcing that there will be an audiobook available for your book and who the narrators will be. Since the audiobook demand is increasing these days, try making a big splash with the news on your social media platforms, website, etc.

Your customers must know when your audiobook will be made available. Do not assume your readers will know that your book is in the market. So, put up posts of your launch and when it will be available in the online market. This will surely help you increase your audiobook sales.

Related: 13 Genius Ways to Use Social Media Stories For Marketing

 

Provide Discounts on Your Audiobook

audiobook marketing

Providing discounts is a great way to boost sales of any product or service. The same can work wonders in terms of promoting audiobooks. When you provide discounts on your audiobooks it helps you to generate a high volume of sales and reach new customers.

Authors and publishers can also run audiobook price promotions on Chirp. Chirp is an audiobook retailer which offers deals for discounted books including audiobooks.

It also allows listeners to sign up for their favorite audiobook genres and receive emails with the latest audiobook deals.

On the other hand, you can also tell your newsletters subscribers about your latest discounts through email marketing. For instance, Liliana Hart promoted an audiobook called ‘Shadows and Silk’ with discounts in her newsletter and included a button to the audiobook on Chirp.

reviews

 

Secure Reviews on Audiobook Platforms

Reviews from your target customers can work wonders in promoting your audiobooks and boosting their sales. If you are a self-publishing author, positive reviews matter a lot to you.

It helps in attracting your potential readers and listeners. Reviews prove your product to be trustworthy and works as a guarantee that it is worth the time and precious penny of your customers.

Securing positive reviews on your audiobook will help in convincing your potential listeners that your audiobook has lots of production value along with storytelling and practical examples.

 

Go By Adding Audiobook Retailer Links to Your Website

Another important sales tool an author can use is the website. You might have seen many sites that include a page listing all the published books of an author.

The main purpose of this is to simplify the purchase process of the customers. So, you can consider adding your audiobook retailer link to these pages. This will surely increase online sales of your audiobook to a great extent.

For example, M. Louisa Locke has a particular page on her website for each of her books in all formats which include audiobooks, ebooks, and paperback.

The image below will help you understand it. Have a look at it.

Example

 

example

 

Upload Audiobook Excerpts to Soundcloud

I am sure that you will know that SoundCloud is the world’s biggest open audio platform. It lets anyone upload their own music or audio. But do not think that this platform is just for the musicians. It is a great platform for the authors as well which can help them to promote their audiobooks.

So, as an author, you can use SoundCloud to host excerpts of your audiobooks. You can also link it to the retailer page so that listeners can buy the full book.

For instance, author J.F Penn has uploaded several audiobook excerpts to her SoundCloud. It helps in attracting relevant listeners to it. You can also embed the clip on your website and share it on your social media platforms.

Related: Spotify Marketing Guide: Get Noticed in 3 Easy Steps

 

Create Inventory of Audiobook Photography

Brands always design numerous cover photos for their product launch. The same is in the publishing industry. Authors might prefer to design eye-catchy covers for their ebooks and audiobooks.

So, you can also create an inventory of photographs of your audiobook online. Promote your audiobook on Instagram with #audiobookstagram! This will help you increase your reach and visibility thus spreading awareness that your book is also available in the audio edition.

This is another great way of marketing your audiobook. Sounds creative and engaging, right? So, try it.

 

Key Takeaway: Audiobook Marketing Tips

Over the past few years, the audiobook industry has grown massively both in terms of popularity and sales. So, do not miss this chance that has huge potential for the success and popularity of your book.

As an author, audiobooks not only allow your work and knowledge to reach a new and larger set of audiences but also open up doors to drastically boost your earnings.

So, let your book reach out to every potential customer through these simple yet very effective audiobook marketing tips. Let us know which tips worked out best for you. Till then keep reading and keep listening.

 

Increase Your Book Reach With Bizadmark.

 

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