5 Eye-Catching Billboard Ads You Don’t Wanna Miss

In this article, you will unlock some of the amazing billboard advertisements. Billboard advertisements have shaped the marketing and advertising world in numerous ways.

Billboard advertisement has existed for as long as we can remember. They’ve been creative, beautiful, and also interactive in recent years.

Moreover, many billboard advertisements nail the creative game so hard that it stays with us for years. We all know that we live in an incredibly competitive world and brands that work creatively stand out of the crowd.

This especially applies to billboard advertisements. Do you know why? Because an individual only notices it for a few seconds and that decides whether an ad sticks to their psyche or gets ignored.

That’s why you need to make it interesting and eye-catchy. One important question arises here, are billboard advertisements important and relevant today? Yes, it is important and many brands have already succeeded with it.

Over the course of decades and decades, many brands have come up with brilliant billboard advertisements worth pondering over. So, let’s take a look at some of them. However, before that, let’s understand what billboard advertising is.

 

What is Billboard Advertising?

True to its name, billboard advertising simply means advertising through billboards. The concept of this outdoor display theme became popular long ago. However, even now, this element of advertising hasn’t become obsolete.

Americans spend over 300 hours in their car every year. This means that they are on the road, noticing the things around all the time. As a result, showcasing your brand presence on a billboard will help you to be heard, be seen, and be loved. 

The main aim of billboard advertising is to gain the attention of the onlookers, passersby, and pedestrians. Through billboard advertising, your brand can reach huge masses and attract a larger number of audiences.

Long back, billboard ads were created and published using traditional modalities of paper, ink, and art. However, with changing times and technological advancements, billboard ads have gone digital these days.

Creativity, data, and technology have played major roles in shaping the out-of-home advertising that we see today. Keeping in mind the consumer-centric approach, many billboard ads these days are not only creative and informative but also interactive. 

So, what makes billboard ads worth pondering over? Let’s take a look.

 

 

3 Tips for Creating Impactful Billboard Ads

Billboard advertisements are widely seen by audiences. However, very few manage to create a lasting impact on the customer’s mind. We all know that the attention span of people is very less so you need to be very creative and interesting in outdoor advertising. Design your billboards in a way that delivers your message instantly. So, how can you create an impactful billboard ad? Have a look below.

 

Tip 1) Keep it Short and Simple

The secret to designing billboard ads worth pondering lies in simplicity. Try to design simple and crisp billboard ads that catch the eyes of your viewers.

You will have only 5-10 seconds to make a lasting impact. So it is important for you to be creative.

Therefore, keep the content short and simple. Try not to use more than 6-7 words on the billboard. Also, avoid using tough words which are hardly understood by people.

2. Have a Story

In today’s time, brands do not sell products or services to their target customers instead they sell stories. Storytelling is one of the most important aspects of billboard ads.

It may sound a little tricky but trust me storytelling can work wonders for you. So, this is where your creativity should shine. Tell a story to your audiences and develop a connection with them. 

At the end of the day, it’s all about how your ads make your audience feel. This will position you at the top of their priority list.

3. Use Graphics and Colors to Stand Out

Being mellow with billboard ads might backfire on you. So, it is important that your billboard ads catch the attention of people. For that, you need to stay focused while designing your billboard advertisement.

Use eye-catching graphics, great text fonts, and bright colors to make your billboard ad be heard, be seen, and be loved. Design your billboard ad in such a way that is different from others and directly hits your customer’s minds. 

Also, ensure that people are able to see your billboard ads from miles apart. This will give you a chance to hold their attention for a longer time. It requires great planning and developing great ad strategies to make your billboard ad successful. So, think strategically.

 

 

5 Eye-Catching Billboard Ads You Don’t Wanna Miss

Now that you have an idea about billboard advertisements and what makes them interesting and worth pondering over, let us have a look at some awesome billboard ads.

We are sure that you will like these ads. Let’s take a look at them.

 

Example 1) Formula Jakarta

Billboard advertisement

This creative billboard advertisement is sure to leave you pondering over its sheer smartness and brilliance. To promote teeth strengthening formula, the brand has shown all its creativity in the billboard advertisement.

This ad depicts human teeth so strong that they could take off the entire billboard. Very catchy and full of creativity.  A billboard ad worth pondering over.

 

Example 2) Panasonic Philippines

Billboard ads worth pondering

This ad gets me laughing every time I see it. This billboard advertisement compiles creativity with humor and uses the best prop to showcase what they want to.

This is a hair trimmer ad. The long nose hair that you see on the billboard is nothing but electrical wires where the billboard has been placed. Funny and amazing, isn’t it?

 

Example 3) The Economist, UK

Billboard ads worth pondering

This billboard ad incorporates beauty and creativity in the best form. The economist came up with this ad in the UK. The bulb lights up whenever somebody passed through it. It lights up because the economist gives you ideas.

Bravo to the creative team and the message that’s sent across.

Minimalist.

Creative.

Amazing and definitely one of the billboard ads worth pondering over.

 

Example 4) Women’s Aid

Billboard ads worth pondering

This is another great billboard ad. It sends out an important message in the most creative way and also makes us aware of the hard-hitting reality that exists in our society.

This advertisement was created for women’s aid.

Its aim was to create awareness about domestic violence. Awesome Creativity with a strong message. Just love it.

 

Example 5) State Farm, US

Billboard ads worth pondering

Another applause-worthy billboard ad campaign designed by none other than Todd Perelmuter, Bizadmark, US.

Owning up to the transformer style, this ad for an insurance company stands apart in creativity, content, and execution. Click To Tweet

The unexpected may hit us anytime and that’s what this billboard ad did. It sends the message of how state farm can save you from unexpected attacks.

High on creativity, content, and execution. Just amazing.

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Key Takeaway: 5 Best Billboard Ads

We hope that you liked these amazing billboard ads. Believe it or not, each one of these ads has some takeaway for all brands.

If you have any other billboard ads that you think are worth pondering over, let us know in the comments. We are always ready to explore new horizons.

Learn what it takes to create a great ad campaign with our award-winning NYC Chief Creative Officer, Todd Perelmuter who dissects, dismembers, and destroys all the noteworthy and cringeworthy ads on our Instagram. You can submit your request for any ad review by using the hashtag #ToddsTake on Instagram or Twitter.

 

 

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