Brands for Social Cause: 6 Inspiring Brand Activism Examples

A brand for a social cause is a brand for all. Today, the world is becoming increasingly aware of social causes. Moreover, a lot of customers expect brands to be socially active and aware. And when they know this happens, they develop a sense of trust for the brand.

Through the years, many brands have set an example showing their support for social causes. And this time, it was KFC and Pringles.

 

6 Inspiring Brand Activism Examples

Brand activism has become a major marketing trend in recent years. This is because of the emergence of a new set of customers called the ‘Conscious Customers.’

These customers want a brand to spread and raise awareness on varied issues that are affecting society. It aims at making a positive change in the market. That’s where brand activism comes in.

Let us take a look at a few brand activism examples.

 

Nike’s #YouCantStopOurVoice

This brand campaign is all about inspiring activism examples voters to cast their votes as every voice matters, even if they are a superstar.

While Nike reached out to people and inspired them to vote, the film also invited the viewers to visit vote.nike.com.

It featured several world-famous athletes, like LeBron James and Odell Beckham Jr.

Then the site redirected people to a page on Nike’s website called Purpose Moves Us.

Fight for equality is their larger marketing strategy, and #YouCantStopOurVoice is only a small part of it.

 

BFI’s #PressReset

This is another example of brand activism that encouraged authority figures in the screen industry to become more inclusive towards people with disabilities.

It aimed at an increase in the representation of disabled people in films and on TV.

It gave the message that if you cannot help directly advocate disabled people’s rights to participate in the screen industry.

This campaign worked very well because of the hashtag called #PressReset. It caught lots of attraction on social media and garnered lots of views.

 

Carlsberg’s Adopt a Keg

This brand activism campaign aimed at supporting bars in Denmark during the lockdown. It was done in partnership with Grey Europe.

Its call to action was- go to Carlsberg’s website and scan the barcodes on four Carlsberg beers in exchange for two free pints of beer. This attracted lots of customers.

This ad worked because it was straightforward and did not waste much time beating around the bush. Its purpose was clear and easy to digest and follow.

Just amazing

 

Oreo’s #ProudParent

This campaign promoted LGBTQ+ rights in partnership with PFLAG with a call to action called- show you’re a #ProudParent.

It worked tremendously because it had an emotional connection. The viewer relates to the hero of the film, Jen, and experiences her struggles with her.

Instead of telling a story in a straightforward manner, it told their story in a way that the viewers can relate to. The ad follows the classic storytelling formula: beginning-challenge-resolution.

 

Equinox: Make Yourself a Gift to the World

This campaign is aimed at Promoting self-love.

Equinox used three branded hashtags: #MakeYourselfAGift, #Equinox, and #ItsNotFitnessItsLife which made them go viral and provided audiences with relatable content.

It created an intense atmosphere that triggered emotions among its audiences.

Since Equinox is a fitness brand, it makes sense for them to promote self-love. The commercial inspires the viewers to take up exercise as a form of self-care.

 

McDonald’s x Immigrant Archive Project: Amongst Family

This campaign is about sharing stories of the fast-food chain’s Latino owners and operators.

Every short film told a story about one family which followed a pattern of introduction — challenges — climax — resolution.

It was very intense and dramatic as well. It tells a story of rising from rags to riches.

 

 

How KFC And Pringles Moved With Movember?

For November, or more specifically, Movember, the mustached mascot for the fried chicken chain rocked a clean-shaven appearance.

This was done to endorse a mustache-growing awareness campaign called Movember. As we all know, Movember is a movement when men do not shave for the entire month of November to raise awareness for men’s health issues like prostate cancer, testicular cancer, etc.

 

brand activism

Hence this time, KFC’s Colonel Sanders adorned a clean-shaven look to show its support towards no-shave November, as men who participate generally go clean-shaven at the start of the month and do not shave for the rest of the month. 

However, Colonel Sanders wasn’t the only one whose mustache was shaved off.

The famous Pringles mascot, together with Colonel Sanders, also dumped his trademark facial hair this year for a clean-shaven style. Best examples of inspiring brand activism campaigns.

 

brands for social cause

This campaign seeks to highlight crucial discussions about the physical and mental health of men.

 

Why Do Brands Collaborate With A Social Cause?

brands for social cause

When individuals are constantly trying to make a difference in the world, their focus turns to brands that display this commitment as well. Understanding the target audience is the foundation of effective marketing. 

The thoughts and ideas that dominate the public minds are constantly evolving, and a marketer’s job is to consider these developments and come up with an effective marketing plan that would respond to them.

As per a study, it was found that 71% of the experts surveyed in the workplace said they would be willing to take a pay cut for a business that they believe has a purpose. 

 

 

Brands For A Social Cause? A Big Yes.

social cause ads

Pringles is updating its famously unchanged logo for the month of November for the first time since 1968. This is in honor of its current one-year alliance with Movember for charity.

The collaboration of brands for a social cause and engaging people through it with social media is a perfect way to bring positive change and draw attention to social causes. 

Moreover, taking part in a social cause can deliver real outcomes and help demonstrate to consumers that you are a genuine brand that can be trusted.

Who knows maybe that way we can help in making a revolution in the world on topics that have been real issues in the world for a long time. So which brand do you think goes out and about for a social cause? 

 


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