Creative Billboard Advertising: Dynamite Ads by Marmite

Creative billboard advertising is successful in creating awareness for the brand. Billboard advertising remains relevant. Marmite knows this and always brings creativity to their advertising. This time they have created a dramatic billboard ad gaining all the attention from the public. Why stay conventional right? 

 

How is Marmite Raising the Level of Creativity with its Ads?

creative billboard advertising
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Marmite’s out-of-home ads alert tasters of its fresh chili-infused Dynamite spread, to treat the product with caution. They have created a series of dramatic billboards to encourage the new variety of their product, which sees the lid of the Marmite jar supposedly blown off by its strong flavoring of chili.  

The first execution shows a giant lid of a Marmite Dynamite jar, exploded from a 48-sheet poster and into a nearby car windscreen. Other ads display massive lids blown skywards and hooked onto surrounding buildings and trees.

This billboard execution, advertising the new Dynamite version, proudly showcases its creative aspects. At a time when people are worried about the state of the out-of-home media, this brand has invested in a greater ad experience to stimulate conversations.   

When it comes to billboard ads, you will be guaranteed an audience. It also delivers as many people as possible to your brand. They are placed in busy places, but still, people tend to look at them. Hence, billboards tend to have the largest number of views and impressions. 

It can add a diverse aspect to an effective advertising campaign when used appropriately. One can establish the right identity by being different. Therefore, it turns a regular ad into an interesting, eye-catching one. 

Your billboard needs to say a story in a way that’s entertaining and memorable. This will keep the conversation going about your brand and help you stay in the limelight. 

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