“Just like health is dependent on our diet and nutrition, the correct marketing of this industry is dependent on the ideas and strategies you feed it.”
Diet industry. Some belief in it, some call it a fad.
Either way, it’s no denying that the diet and nutrition industry is one of the fastest evolving and developing industries in today’s time.
And as a brand involved in the diet, weight loss, health, and nutrition industry, you’ve to be quick on your feet with your marketing and advertising.
Otherwise, your brand will definitely disappear from the face of the earth without being noticed by health and fitness enthusiasts and common people alike.
So before understanding the how’s and why’s. Let’s see what is diet marketing anyway and what it entails.
What is diet and wellness marketing?
Simply put, diet and wellness marketing will include designing, marketing, and advertising strategies, campaigns, and other needed elements for the diet, health, nutrition, and wellness industry.
The main agenda is to inspire target customers to become a healed, nourished, and healthier version of themselves.
That’s why it is imperative for you to always be one step ahead of your competitors or you’ll lose your edge.
Why has the diet industry marketing become important?
We all know that processed fast foods have been ruling the economy all over the world, but at the same time, its ill effects are coming to light.
As a result, many people are now shifting to a healthier, holistic lifestyle and eating habits.
This is why the diet industry market is growing every minute.
From being – vegan to keto to carnivore to something else, we see a new form of diet and nutrition plan come to form every day.
As obesity and other health problems owing to all the fast food and processed foods are glorifying by the minute, more and more people now invest in weight management, health management, and overall self-development.
Let’s look at some statistics to ponder over.
What Do The Statistics Say?
According to the latest trends and studies, the US weight loss market is growing every minute and has become a $72 billion market now. (Source)
Studies further suggest that more than baby boomers, millennials are becoming aware and health-conscious and believe in various dieting ways and elements. (Read more )
Moreover, meal replacements and other similar elements of the diet marketing industry continue to become popular amongst customers.
Statistics show that this industry alone was worth $4.7 billion in 2018. (Source)
Not only this, but the supplement market has also shown some amazing statistics too.
It is expected that the dietary supplement market will rise and become worth $230.7 billion by 2027.
Those are some surprising yet not so surprising statistics, right?
But it is what it is. This is how our diet marketing industry is functioning these days.
And it’s only growing like crazy.
Which Brands Are Winning At Diet And Wellness Marketing?
When it comes to health and wellness, Fitbit is one of my absolute favorite brands.
Fitbit has made the perfect combination of wellness and technology and that’s what they sell.
Many studies have shown that the wearable fitness technology market will jump the scales and become an over 12 billion dollars market by 2022.
Fitbit artistically combines technology with fitness and that’s what it depicts in its marketing too.
Moreover, you also not just get fitness parameters when you see a Fitbit advertisement, they constantly post fitness tips and information that we can easily incorporate in our busy lives.
They are informative, effective, and engaging.
What more do you need?
Every brand should be unique from its competitors and that’s what gives them a competitive edge.
MindBodyGreen is one such brand.
Which is also why it’s another one of my favorites.
It takes on an overall holistic approach to fitness.
From mindfulness to exercise and nutrition, it markets it all so that you’re really healthy from inside out.
It’s content marketing strategies are truly amazing as they focus on not only the physical aspect of health and wellness but also on the mental and emotional aspects.
No fitness or wellness discussion is complete without the mention of CrossFit.
Making its mark globally, CrossFit has some intense workout session guidance and always motivates its members to push through.
CrossFit always markets well. It targets every age group and always manages to exert on the fact that fitness is not age-specific.
It is all accepting and that’s what it always depicts.
And that is why it always wins.
Moreover, it’s also very engaging when it comes to its social media presence.
And all-round marketing and advertising examples.
Some Diet And Wellness Marketing Tips.
Blogging For The Win
If you are in the health and diet market, you need to be informative.
Hence, blogging will be the way to go. Feed as much information as you can provide.
But at the same time, it should be clear, concise, and compelling.
One of the blogs that really stands out to me is of the brand Vega.
Social Media For Required Engagements
It’s no surprise that the entire global clan is existing online.
Needless to say that people who seek wellness and health products first look for an online presence of the brand.
Moreover, prompt interaction and engagements with the target audience, feeding them with accurate information about the product.
Having a strong social media presence with proper engagements and interaction will be the way to go.
Influencer Marketing To Inspire
This is an arena where people as brands shine.
If you want to promote your diet and wellness product, collaborate with an influencer.
An influencer with a story.
Let’s take an example. I’m an Indian and I like dietary products and supplements that work well with my Indian palette.
As a result, if you’re targeting people like me, you can collaborate with a fitness enthusiast from India, it can be someone like Shilpa Shetty to someone like Karan Singh Grover.
They’re renowned names in the Indian fitness industry and they give major fitness goals through their social media presence.
Hence, collaborating with them not only will give your customers an inspiration to switch to a healthier lifestyle, but it will also create a connection of your brand with your target customers.
Make Them An Offer They Can’t Refuse
Providing your target customers with exciting offers will help you set your strong base.
For example, if you are establishing a new product, you’ll need to give the audience something to look forward to.
You can definitely give them a sample product, or a newcomer discount or even some exciting giveaway contests.
This will not only excite your target customers but also audiences who come across your ads in general.
A good way to start building an organic and strong base isn’t it?
So there it is. All you need to know about diet, health, and wellness marketing, and advertising.
I know it’s a tricky industry. You need to be careful about what you say to the audience because if your products contradict your claims, you will be in a world of trouble.
That’s why you have to devise a marketing and advertising strategy that is not only trending, unique, and creative but also takes in accord the sensitivity of the matter and thought process of your target audience.
Once you understand that, there will be no stopping you.
You’ll be ruling the health and wellness industry and attract customers naturally.
So are you ready?
If you have any other insights to constitute, let us know or mention it in the comments below.
Till then stay safe, stay healthy.
Some FAQs To Wrap It Up
What is health and diet marketing?
Health and diet marketing is undertaking marketing and advertising activities for the health, diet, and wellness industry.
How Can I Market Without Hurting Someone’s Sentiments?
Proper research and analysis of the target market and target customers will be of great significance here.
Wouldn’t The Marketing Be Risky?
There’s some amount of risk attached to any marketing and advertising activity. But if you play your cards right the return will be amazing.
Where To Begin With The Diet Marketing?
Conducting market research is a good place to begin. If it’s too overwhelming for you, you can hire a full-service marketing agency to do it for you.