With the rise in popularity of organic and all-natural products, the organic industry is witnessing tremendous growth. This means the competition is rising and with that the need for organic products’ promotion and advertisement to stand out as well.
The demand for organic food is largely motivated by personal health and environmental concerns, and organic food sales have been rising in the United States since 2000.
Nowadays, people are becoming more cautious and aware of health, especially after the pandemic. They want what is right, not only for themselves but also for their families. Earlier I was using any kind of pizza sauce, but now I prefer only organic brands like Otamot.
Hence, considering the rising popularity of the organic product markets, it will be crucial for the brands to be heard above all the commotion and establish themselves as the best organic brand in their market.
Digital advertising is a great way to build trust, increase familiarity, and capture market share.
In this article, we will introduce you to digital advertising for the organic world and some of the best organic ad campaigns.
How is the Organic Products Industry Fairing in the US?
The US is the world’s largest market for organic products. It ranks first in terms of market size globally. Each day, consumers are becoming more health-conscious and prefer to buy organic products than the products from the market.
As per a Statista report, in 2019, the United States produced approximately 50 billion U.S. dollars in organic food sales. Within the group, the most common product categories for the purchasing of organic food were yogurt and meat products.
There is a shift in the customer preference pattern towards the organic market as people want to consume healthy and premium food products.
Moreover, for the organic industry, chocolate represents an emerging opportunity. Consumers are constantly scrutinizing labels for indulgent items, including confectionery and baked food.
But the question still remains unanswered, why are people starting to prefer organic products? We answer that question for you.
Understanding Customer Behaviour: Why Do They Prefer Organic Products?
The demand for organic goods is growing. This is mainly because of the health benefits. These days, normal products have a lot of artificial substances and chemicals which can cause harmful effects in our bodies.
The shift in lifestyle habits and patterns of food consumption today is causing a lot of problems to even youngsters. To avoid all such complications, people are developing an interest in a better lifestyle with organic products.
It also highlights the use of renewable energy sources and recycling initiatives, as well as the conservation of soil and water. Not only is it healthy for people, but it is healthy for the environment as well. They combine biodiversity needs with their farming needs and, as part of that process, they maintain wetlands and animal reserves.
Continuous checks on approved organic goods and the use of manure minimizes the risk of various diseases, such as cancer, brain damage, or defects in children. Therefore, people are now opting for more nutritious organic products than normal products.
Now that you have an idea of why customers prefer organic products, let’s understand why digital advertising is the way to promote your organic product brand.
Why is Digital Advertising Important for Organic Products?
Today, all your customers are online and are highly looking for brands that provide services online too. Your advertising can be viewed as a communication process that takes place on multiple platforms to reach your customers and create a bond with them.
Therefore, you need digital advertising to reach where your customers are. Here, are a few reasons below why you should be switching to digital advertising for your organic product brand:
1. Provides Ease & Convenience
You can use ads to reach your prospects on all digital platforms at the same time.
Not only that, if you need to make some changes in your ad campaigns, you can do it instantly. This is not possible with traditional advertising.
For example, once you send out your ads on organic honey with reduced prices, you want to make some changes, you can go to the ad manager section and make the necessary changes or schedule your post for later.
Hence, your ads with proper planning and strategies can reach your customers where they are, grab the attention of your customers and persuade them to purchase your products.
2. Increases Brand Awareness
Today, gaining information is very easy with the developments in the online world. People are constantly on the look for spaces where they could gain their daily dose of information online.
These days customers want to be completely informed about what they are going to buy. Especially when it comes to organic products. They want to make an informed decision about what they are going to buy and what all does the product have.
With digital advertising, you can give them all the information they desire easily. You can give them follow-up links so that they can see what all goes into the organic product they are planning to buy.
Moreover, digital advertising for organic products will help your customers to find out about organic products and organic farming. This type of farming needs more attention and help to come up in the business world.
Your ads should be able to get the audience excited and turn them into your prospective customers. The customers when visiting your websites through the ads should be able to understand the methods and the need for developing organic products.
3. Introduces You to Global Audience
When you use digital advertising, your ads are not just going to reach local customers, there are going to reach globally.
For instance, you are sending out an ad for a new range of organic chocolates. People all over the world on online platforms are going to get attracted and would note your brand and your products. This way you can build relationships with your customers better and increase your customer base.
In the world of business, advertising is an effective way to reach your customers in just a fraction of seconds.
Recommended: Why Brands are Choosing Interactive Ad Campaigns Over Others?
4. Lets You Experiment With Different Ad Formats
Advertising through online platforms is not just the simple old kind of advertising. Nowadays there are a variety of formats that you can advertise to reach your customers.
“Technology is developing and customers are becoming more digital-savvy. The platforms keep updating and provide upgraded formats for you to advertise using the latest trends and grab your customers’ attention instantly. ”
For example, earlier there were only video ads that could be used. But now, there are short video ads, story ads that help the brands to meet their customers easily and target almost anyone who loves organic products.
5. Reaches Your Ideal Customers
Through digital advertising, you can target your customers whoever you think would be interested in your ads. Your target audience refers to the specific group of customers who would like your product.
Based on location, gender, age, demographics, etc. you can categorize your customers to help you design stronger target advertising.
For example, if your target customers are women, you can design ads that might be interested in organic skin cream or if your target audience is mothers, you can advertise to them about your organic cookies, oil, grain powders, and so on.
6. Empowers You With Valuable Data
You can track and measure the results of your ads through digital advertising. You can check how many likes, shares, comments are how many people saw your ads.
For instance, you bring out an ad on discount prices for your organic vegetables or other products but there are lesser sales. This may be because your ads did not reach your customers or they do not like or understand your ad.
Once you know your results, you can develop better strategies and make necessary changes, improve your ads, and make them reach your customers.
You can also get feedback from your customers on the online platforms which will help you understand the customer preference pattern and make ads in the future that would be liked by them.
4 Most Effective Forms of Digital Ads for Promoting Organic Products
1. Amazon Ads for Organic Products
Today, when a customer needs to purchase something, the first medium that they are going to search is on amazon. Ads on Amazon help your customers to see your ads when they search for a product that is related to your product.
Some of the top results that appear on the search result of amazon would be your ads and your customers can look at your brand and your products. Just a click on the ads can make your customers reach directly on your website and your customers can purchase your product.
Not only that, Amazon ads can appear on individual product pages too. This leads to generating high visibility for your brands.
Read: #6 Common Mistakes To Avoid While Selling On Amazon
2. Display Ads for Organic Products
PC – Ted Studio
Through display ads, you can generate brand awareness, invite your customers to your website, and also give them more information about organic products and your brand, the ingredients in your product, etc.
You can use images, texts, and video ads to encourage your customers to click on these ads.
Display ads also help the brands to stay in the mind of the customers as display ads can be placed anywhere and there are chances that your customers can look at your ads many times in a day.
You can target your customers and also measure the analytics of this advertisement for better advertising.
3. Native Ads for Organic Products
You all must have come across native ads on social media. These are the sponsored ads that appear on your feed when you scroll through your social media channels.
Unlike display ads, they don’t really look like ads. They match the look and feel of your social media channels and look more like a post. These qualities are what make native advertisements difficult to spot and you can attract your customers towards your organic products.
Sometimes while I am scrolling through, I see a post about some organic snacks and I like that post. Then I realize it’s a sponsored one. That’s what a native ad is. I am sure all of you have seen it too right?
This helps in attracting customers easily. Once you click on the ad, you can reach the profile of the brand or reach the website directly for easy purchase.
Read: Thinking About Native Advertising For Your Business? (Complete Guide 2021)
3. Google Ads for Organic Products
When your customers type a keyword on google there are ads that are going to appear on the search results. These are google ads that are paid advertisements. You can use such sponsored ads on google to bring your customers to your landing pages.
The first two or three links that appear on the search result pages are all sponsored ads. Optimize your content to reach the search result pages of the search engines for your customers to spot you.
These are an effective way to drive in more visitors to your website and increase your organic shop visits. You can check the click-through rates also here, that is how many times people have clicked on your ads and have visited your websites. This will help you to understand if you are working and bringing in more customers.
4. Social Media Ads for Organic Products
Nowadays, who doesn’t have a social media account? Everyone uses social media to stay connected with each other.
Brands can seize this opportunity to stay connected with their customers as well and make them aware of your products and the benefits of using your products to increase your customer base.
Let us look at a few social media platforms where you can use digital Ads.
Facebook Ads
Facebook is one of the oldest and most used social media channels. You do not need to be an expert to do Facebook advertising. Just go to the ads manager section, choose the kind of ads you want to share, and begin advertising.
You can share images, videos, slideshows, catalog ads, and so on which help you to display organic products to your customers. They can have a look at your products better this way and gather more information and also purchase your product.
There are a lot of organic chocolate ads and Pasha chocolate ads on Facebook which are shop ads that attract the audience instantly.
They show out that they are organic and their image and videos look amazing with a little information about their product. I am hungry already!
Instagram Ads
This platform is getting more popular each day. You should advertise here if you want to reach your customers more effectively.
Since Instagram is such a visual platform, text ads are not important here. Here, the emphasis is more on the image and the videos that you share.
The images and the videos that you share should be of high quality which helps in drawing the customers’ attention. You can use a variety of ad types here like story ads, photo ads, videos, collection, discovery ads, etc.
You can also use influencers to promote your products and your brands here. Choose influencers that understand your brand and your market. This way you can bring in new customers, boost brand awareness and sales.
The alter eco chocolate’s Instagram handle has a lot of contents that are rich in chocolates, contents, and ads. Along with ads they also generate their hashtag to gain more popularity and show contents that motivate people to use organic products.
Read: Instagram Reels For Digital Marketing: A Complete Guide
Pinterest Ads
These kinds of ads are useful for brands, especially e-commerce brands. Pinners use Pinterest to get inspiration and also achieve information, knowledge, or data.
You can create beautiful boards on Pinterest that showcases your best organic product pictures which can instantly draw your customers’ attention. They can pin your ads and then purchase your products in the future.
The Doves farm is an organic brand that sells organic flour. Their Pinterest profile is full of amazing pictures and recipes that can be made by using organic flour. This gives the brand a unique touch and helps the customers to gain knowledge along with the products.
Related: What, Why, How of Pinterest Advertising with Examples
YouTube Ads
YouTube ads are great for generating brand awareness. You must have seen ads that are non-skippable or ads that can be skipped after watching three or four seconds of the ads before it plays the chosen video.
Or some ads play in between the videos. You can also use ads on the search results page of YouTube which shows up on the screen with the sponsored tag.
This platform is very different from all other platforms. There are also the most popular short video features on YouTube where you can use your ads from Instagram/ Facebook here or create a separate ad for YouTube.
Snapchat Ads
Snapchat is not like other social media platforms, they incline more towards the fun part of your brand.
Here, you can use a lot of pictures and filters to reach your target audience. This is the best platform if you want to target the younger generation.
Put out your best and fun ads here to attract your audience’s attention and persuade them to purchase your products. Make the video ads short and fun as it has a huge potential of engaging the audience with your ads.
You can use the geo-filters for your customer to know your store location and pull in more local customers. Don’t just do advertising here, connect with your audience, and maintain the relationship.
Related: The In-Depth Guide to Snapchat Advertising
Go Organic And GMO Free!Effective Grass-fed Marketing & Advertising Techniques
How the Popular Organic Products are Advertising
Whole Foods Market
They are widely popular for their organic products. They have a range of ads like weekly deals, sales, discount ads, and so on that they show using digital advertising.
Whole Foods Market also uses user-generated content to promote their brand and their products. Using customers for promoting their brand gives them an advantage and helps them in developing better relationships with their customers.
Such kind of advertising also shows the authenticity of the brands. They use beautiful images and dishes that can be made using their products all over social media platforms which look visually appealing and make the customers want the products.
Organic Valley
They are a cooperative of organic family farms and bring in fresh and organic products for their customers.
They had also come out with their ad campaign “Call us crazy or the fitness trackers for cows.” These became popular because of their creative ideas and they came out with all the realities about the non-organic brands. Such ads really make customers believe in organic products and the brand.
They use giveaway ads to attract customers. Organic Valley also uses video ads to inform about the products to their audience. They also have a lot of content that makes you feel connected with the brand like memes, user-generated content, their working process, animals, etc.
Juice beauty
They are organic skincare and makeup that does their advertising effectiveness. Juice beauty uses different kinds of ads like shoppable ads, videos, images, etc.
They also have make-up tutorials and influencers promoting their skincare products. This helps the audience to believe the brand and the products and manipulate the customers to try them on. A lot of their content also includes information about their audience. Also about the products and the ingredients that they have used.
Before and after ads for example are the most effective kinds of advertising. This shows the audience the benefit of the product and produces the customers to buy their products. Such transparency from the brands is loved by the audience.
Ombar Chocolates
Organic chocolate, just the product that healthy eaters or dieters want. They have done their advertising beautifully with lip-smacking pictures of the food.
Apart from images, they also have a lot of content that informs the customers about organic farming and its benefits. Review videos by customers, wellness videos, and healthy eating are mainly supported by the brand through their content and ads.
They are entertaining and informative with amazing pictures and videos that help in attracting customers and generating sales.
7 Effective Digital Advertising Tips for Organic Products
The success of your advertising campaign on digital platforms depends on a variety of factors. You need to have a balanced approach to gain good results.
Staring for your target audiences to analyze the data, every step has some role or the other in making your ad campaign a fit one.
Research shows that the organic food and beverage market is expected to reach $327,600 million by 2022 from $115,984 million in 2015.
Here are a few tips that brands should consider for effective digital advertising.
Build Your Brand
Brand building is very important for your organic product business in the present advertising scenario.
You need to have a unique and distinct image when it comes to your brand image. Your brand should deliver value to your customers.
Brand building not only helps you in effective advertising but also helps you in gaining larger customer attraction. It helps your customers gain trust in your organic products business. Further raising your brand reputation.
So for effective advertising focus on brand building first. This will automatically make your advertising campaign a hit one.
For instance, if you visit Wingreen Farms online, you will find that it is a storehouse of delicious chips, dozens of sauces and mayos, and pasta.
It has created its brand image in such a powerful way that though these products sound unhealthy, they are the most healthy products. Their food quality is exceptional.
Find Out Your Target Customers
The most important tip before starting any advertising campaign is to find who your target audiences are. Without this, no ad campaign by your brand can be successful. So make sure you are aware of your target customers.
For instance, if you want to supply health drinks and low-calorie food items, then, you will target customers who are health conscious or gym-goers.
It will not only help you in running a successful ad campaign but also garner greater engagement for your organic product business and the products.
After all, you are all making products for your target customers and not for everyone. Right?
Focus on Social Media
Social media is the most widely used platform all over the globe. So, if you want your organic product business to gain higher visibility, do not miss out on advertising on all social media platforms.
Try to create content in alignment with the needs of your audiences. Just focus on your advertising goals and come up with creative and engaging posts to create a lasting impression on your user’s minds.
You can go running Facebook ads for exciting results. As most of your audiences stay on this platform, you can easily find out your target audiences to practice your digital advertising effectively.
For example, moms are very active on social media these days. They want beauty products that are organic and without any chemicals.
So if you are an organic beauty brand, you can easily reach out to them to advertise your beauty products. It may include hair oil, lipsticks, face masks, etc.
Go for Video Advertising
Video advertising is the best tip to carry out your digital advertising in the most effective way. Remember, seeing is believing, so Make creative content in the form of video to target your ideal audiences for your organic product business.
Show them the usage of your products and explain their benefits to them. You can also give a demo by showing someone using your organic products.
This will help in generating trust among your target audiences thus turning your advertising campaign into a win-win situation. You can easily convert them into your potential customers.
For instance, you can bring testimonials to life. Also, give a personal touch to products that you are selling.
Also, if you are an organic tea brand, you can showcase your product and its production process. You can show that you use cardboard to wrap your tea.
Offer Incentives and Giveaways
Incentives are a great way to reach out to your target audiences and gain greater attention. Your customers always feel happy when you offer gifts to them
So you can turn this opportunity into effectively advertising your product on digital platforms.
Doing this will form a positive image in the mind of your customers. You can also offer discounts while you advertise your products. This will attract more and more customers to your brand.
Moreover, if you can also give gifts to your existing customer base to keep their interest intact in you. This will further help in making your advertising campaign a popular one.
For example, you can give away organic food products to them. Encourage them to taste it and feel the difference. This will make them practical experience the product thus influencing their purchases.
Optimize Your Product Listing Ads
When you optimize your product listing ads, it helps your customers to see the products they want when they search for them.
You do not want your potential customers to go out of your hand and lose interest in you. So optimizing is the best option for you.
Enhance the customer experience by making the process easy both for yourself and your customers. You can also include any information that sounds beneficial for your target customers.
For instance, take some time and put all your efforts into building a product feed.
Also aim at giving all information about your organic products, so that they can be well presented in all online ads.
This will surely help you to reach your target audiences and boost your sales.
Do Not Forget to Analyze Data
You might have put all your efforts into digital advertising your organic product business, but if you don’t analyze your data, then you may lag. So, keep continuous track of your digital ad campaign.
Take the support of an analytical platform to gain a 360-degree viewpoint of your ad campaign. This will help you in knowing the loopholes and best targeting your ideal customers.
When you run all your ad campaigns successfully, this tracked data can also help you keep a track of your spent money and how much ROI you are getting.
This will further help you in taking wiser and defined advertising decisions. Also helping in optimizing your ad campaign for a higher ROI.
Should You Consider Digital Advertising for Your Organic Products?
The organic industry landscape has become competitive with more and more players entering the industry. All savvy advertisers in today’s business world are harnessing the power of the internet to effectively and efficiently reach their target audience every day.
Hence, digital advertising can help you to reach your target audience, boost brand awareness and sales.
Bizadmark is a do-gooder digital marketing and advertising agency for do-gooder brands. We love the environment just like you do. That’s why we are using our creativity to make sustainability popular. If your brand is making this world a better place with its products, then it’s time for us to work together.
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FAQs
Shouldn’t an Organic Food Brand Focus More on Local Advertising Than Digital Advertising?
When you opt for digital advertising, Local advertising comes as a part of it. With digital advertising, you will have access to Google My Business and similar portals where you will list your business for the local audiences to see you and reach out to you.
I Get Confused When it Comes to Creating Content for Social Media Marketing, What Should I Do?
There are many ways in which you can present content on social media. You can post pictures of your organic food products, informative videos, fun BTS sessions, and more on these lines. Find out what works best for you and take it from there.
Social Media Marketing or Amazon Marketing, Where Should I Direct More Energy To?
It should be a balance of both. Both platforms are very important for your organic product brand. As a result, having a healthy balance in both platforms will help you a lot.
