Did you know that only 17% of the brands use A/B testing on their digital marketing plan of action? This is one of the reasons a lot of digital marketing plans fail. What would have happened if they had opted for digital agency services?
They would’ve had a clear direction for their digital marketing plan of action and the turn of events might have been different.
This is why I thought of telling you all a little bit about digital agency services so you can make an informed decision for your brand.
So, In this blog, we’re going to learn what types of digital agencies are there and what kind of services do they offer.
There are various types of digital services, and so are the number of agencies providing those. When you’re searching for your partner digital agency on Google or Bing, it’s quite possible that the different terminologies you see there can leave you all confused.
It can make you wonder how a digital transformation agency is different from a digital agency or how a digital marketing agency is different from a digital advertising agency. Thus, making the entire decision-making process very complex and time-consuming.
That’s why today we are going to learn a little bit more about these agencies. This is going to empower you with valuable information, so you understand better what kind of a digital partner you are looking for.
What are the Different Kinds of Digital Agencies? 13 Types
1. Digital Agency
A digital agency is like an umbrella term that covers all the other kinds of agencies in it.
They take care of your complete digital needs, from digital marketing to digital advertising, and from design to development.
They provide all kinds of digital agency services for your business growth – digital strategy, digital marketing, digital advertising, and digital branding.
2. Full-service Digital Marketing Agency
Generally, all digital agencies fall under either full-service marketing agencies or specialized marketing agencies. A full-service marketing agency provides every digital service under one roof.
That means you don’t have to work with an influencer marketing agency, social media ad agency, email marketing agency, or content marketing agency. One company can take care of all your marketing needs.
3. Specialized Agency
As the name suggests, they specialize in one particular field. For example, they can provide great email marketing services but won’t provide advertising services. Or they provide social media marketing but for SEO, you have to pick another digital marketing agency.
If you’re confused about whether a full-service marketing agency is good or a specialized one, read this.
4. Digital Marketing Agency/ Digital Marketing Media Agency
A digital marketing agency is the most common term that you will come across on search engines. The purpose of a digital marketing agency is very clear.
It is a type of marketing agency that mainly uses various digital channels to achieve results. So, instead of doing direct mail marketing, a digital marketing agency will do email marketing.
Digital marketing agencies provide various digital services like strategy, content marketing, email marketing, SEO, social media marketing, social media ad management, and others.
Many business owners confuse a digital marketing agency with a digital advertising agency but the two are very different.
Digital advertising agencies deal in everything creative. They are the ones who give you taglines, write your ads and create the scripts for your podcast ads.
Digital advertising agencies work with a marketing agency or have a market research team for their research projects. This helps them in understanding your audience better and creating an ad that appeals to those.
Digital marketing agencies need digital advertising agencies so they can create ads that are memorable and creative.
If you need an agency that specializes in both, you can work with an award-winning digital marketing & advertising agency like Bizadmark.
What are the Types of Digital Marketing Agencies?
Following digital agencies fall under a digital marketing agency. They generally focus on just one area of digital marketing like providing only content marketing services or focusing on just email marketing.
5. Content Marketing Agency/ Creative Content Agency
A content marketing company helps you with all your content-related needs. For example, blog writing, email writing, newsletter writing, etc…
6. Search Marketing Agency
The purpose of a search marketing agency is to improve your digital presence and improve your visibility on search engines like Google and Bing. Search marketing includes both pay-per-click advertising and SEO to improve your search engine ranking.
7. SEO Agency/ SEO Web Agency/ SEO Digital Agency/SEO Digital Marketing Agency
An SEO agency can be called by various names but it works on the same goal which is to improve your presence on search engines. It’s a type of search marketing company that mainly deals with the web traffic that comes without any ads. We call it organic traffic.
8. Local SEO Agency
A local SEO agency improves your search engine visibility and search engine performance but mainly in your neighborhood.
For example, as a restaurant owner in Williamsburg in Brooklyn, you will want to attract more customers from your neighborhood rather than the entire country or even New York.
As the other people might not be interested in traveling so far just to dine at your restaurant.
9. Digital advertising Agency/ Digital Ad Agencies
A Digital advertising agency or a digital ad agency creates digital ads. Most of the ads you see on YouTube, Facebook, Instagram, and various websites are created by digital ad agencies.
Not all the ads are created by these agencies but the chances of those ads ever grabbing eyeballs or making an impact are very low.
That’s the reason why you want to work with a digital ad agency. They improve the likelihood of your ads not getting ignored by manifolds.
Digital ad agencies know how to add creativity in an ad so that it is heard, seen, and loved even in a crowd of billions just as our digital advertising team does at Bizadmark.
Even though it appears that the digital world has made everything so easy and now everyone can easily run the ads but it’s not the case. The digital crowd has just made the entire process even more complicated. The solution doesn’t lie… Click To Tweet
10. Digital Creative Agency
A digital creative agency helps you in solving your branding, creative advertising, and designing problems. From your logo to your podcast ads, they are the ones who do everything creative for you.
11. Digital Design Agency Services
It is a subsection of a digital creative agency. They don’t provide digital advertising agency services but they help you with all your digital design needs. Logo, digital banners, pamphlets, brochures, and various other things, they design everything for you.
12. Digital Branding Agency
As the name says, a digital branding agency provides branding digital agency services. They will help you out with the logo, taglines, brand narratives, brand personality, brand story, brand image, and building your brand equity.
They are also responsible for developing positive perceptions about your brand. And when there is any need, They can even correct and improve your brand image.
13. Digital Transformation Agency
The last on our list is a digital transformation agency. These agencies are responsible for completely transforming your business by adding the aspect of digital in every business process.
They will change your business to match the current time and customer requirements.
Digital transformation agencies are going to help you make the digital shift so you can do the same thing faster and better and you remain competitive in the market.
Smaller companies can take help from a digital agency for their requirements related to going digital but bigger companies need to work with a digital transformation agency.
As bigger companies have a lot of business processes that need to be digitally transformed in the most efficient and effective manner. In their cases, the digital transformation goes beyond a website and a few software.
If you have finished this article, then now you know the differences among various digital services and agencies. This is going to help you a lot in finding the right digital agency services for your business.
If you have just scanned through this article, then maybe, at the moment, you’re not looking for any digital agency or already have one. In that case, you can just bookmark this page and when you decide to partner with an agency, you can come back to this article and make your decision-making process less complex.
List of Digital Marketing Services
1. Digital Strategy Service
Every digital channel needs a strategy, without which the results are not going to be what they could have been.
If you’re running a Facebook marketing campaign, you need a Facebook marketing strategy. If you are doing SEO, you need an SEO strategy.
In general, every agency you are working with or are going to work with should have a strategy for your business tailored according to your business goals and needs.
If they don’t, then you’re not working with the right agency and it’s time for you to switch.
What is a Strategy?
Strategies are the action plan for your business success. Without this, you are just hitting in the dark.
Saying I want to be a doctor without having a proper strategy and plan for that will not make you one. You need to divide your goal into various actionable strategies which will cover the areas of your education and experience.
At Bizadmark, we are obsessed with strategies. Even a simple thing like posting something on your Instagram story is based on a strategy.
Another thing that we firmly believe and recommend to others is to never use a template or copied strategy.
If you want to achieve greater results, you need your own tailor-made strategy which sets you apart from the crowd. And that’s what we have been doing for our clients for the past many years.
2. Content Marketing Services
The better content you have on your website, brochures, emails, newsletters, and even blogs, the better chances you have to attract the right kind of customers.
Content marketing services are generally divided into four main areas:
* Content creation
With content creation, you will begin the process of creating creative, informative, and relatable content for your audience.
According to a report, 70% audience is more likely to prefer a brand through their articles than their ads.
Not only this, a report further suggests that 61% of the audience turn into customers because of a blog they read.
This shows how important content creation is for your brand. You can hire a digital marketing agency that has proven expertise in content creation for both long and short-form content creation.
* Followed by content optimization
Merely creating content won’t help your brand. You can create the most amazing content in the world.
However, if you haven’t optimized it, your content will be as good as not having any.
When you optimize your content, you increase your chances of being heard, seen, and loved.
Optimizing content means you will add relevant keywords and key phrases into your content to ensure that it lands on the first page of the search engines.
These key phrases and keywords can be the ones that your target audience is using the most while searching for your brand or brands similar to yours.
Optimizing your content will increase your chances of being visible and considered by 95%. So, make sure you are optimizing all the content you are creating.
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* Then, content distribution and promotion
After you have created and optimized the content for your brand, the next step is its distribution.
It’s not always a given that your audience will come to the source place of the content to view it. Many of the clients find your brand’s content on other sources which introduce them to your brand.
This is why it is important that you distribute your content across channels you believe your audience is visiting.
Moreover, it is also important you promptly promote the content you have created. This will increase the chances of your content being visible to the audience and they will come to you.
Sounds like a plan right?
* Finally, content analysis & refreshment
As important as content creation is, content analysis, recycle and refreshment are equally important.
We all know that the marketing and advertising world is ever dynamic. Chances are that the content that was in trend when you created it might not be in trend anymore.
Moreover, the content that worked when you created it might be one of the least preferred today.
Therefore it is important to constantly analyze the result of your content marketing strategy and execution. This will help you in understanding what is working and what is not
You can then refresh the content you have created to suit the narrative and trend that is in fashion today. This will increase your chances of being heard, seen, and loved.
3. SEO Services
Did you know that 68% of the online brand experience begins with search engines? (Source)
Moreover, 53.3% of your website’s traffic is dependant on search engines. (Source)
This goes to show how important having an SEO service for your brand is.
Through effective SEO planning and execution, your brand will be heard, be seen, and be loved.
Therefore, hire a digital marketing agency that will help you with your SEO strategies and aim for the stars higher than anyone else.
An SEO strategy will also be dependant a lot on the location you are and the location you are targeting. For this purpose, you can also opt for local SEO services.
Local SEO Services
In today’s time, even someone who is just 2 blocks away from you is searching for your brand online.
This means that it is important that you rank on top of the search engine in your location as well.
This is where local SEO services come in handy.
With local SEO services, your visibility, reach and ranking will highly improve in the local search engine results. This will open doors for the local audiences to see you and prefer you over and above your competitors.
Therefore, local SEO is very important for your business success, and you should not delay in going for it.
4. Email Marketing Services
A lot of people have this misconception that email marketing doesn’t work anymore.
However, chances are you are feeling like this because you are not doing it right.
According to a report, 72% of customers prefer email as their main source of communication with a brand.
Therefore, it is important for you to opt for email marketing services to be heard, be seen, be loved, and be considered.
Email marketing services will be divided into four categories:
* Email Copywriting
When you are writing an email with an aim of marketing your brand, copywriting plays a very important role.
With email copywriting, you are consciously writing emails that are directed to a specific set of audiences.
This way, you will have a greater chance of receiving a response and also experience an increase in conversion rate.
Therefore, opt for an agency that is specializing in email copywriting services and you will shine.
* Email Template Designing
Every brand has a unique personality, a unique appearance, and overall unique standing. This should depict in the emails too.
As a result, a digital marketing agency can help you in designing email templates that will be in sync with your brand persona.
Moreover, you will be sending out a lot of emails. Therefore, having an email template design will save your time and ensure consistency as well.
Sounds like a plan right?
* Email Marketing Strategy
Ultimately, you are using email for the purpose of marketing your brand. So, having an email marketing strategy in place will give you clarity.
An effective email marketing strategy will help you promote your brand in a subtle yet effective manner through emails.
A lot of people prefer email marketing more than other channels and you need to target them with an effective plan of action.
* Email Data Analysis.
Data is the lifeblood of every marketing and advertising strategy. Therefore it is no surprise that you need to analyze data of your email marketing too.
Through analyzing email marketing data, you will understand which kind of emails get the most response and which don’t.
Then you can modify your email marketing strategy based on that data and analysis.
Sounds cool right?
5. Digital PR Services
Your reputation holds a lot of value when it comes to marketing and advertising. A brand’s review is something that drives a lot of audiences to it.
Now, in the digital world, you have to ensure that your relation with the audience is one that everyone remembers for a long time.
Not only this, but you need to also ensure that you are in the news and are constantly a highlighted element when your audience is reading a digital post, or e-magazine, or anything else.
This is where digital PR services step in. With a strong digital PR presence, your standing in the digital world will not only be strong and consistent, but it will also add value to your brand.
Moreover, your prospective customers will become your active customers when they understand that you are capable of promptly handling both positive and negative feedback.
6. Social Media Marketing Services
According to a statistic, 420 billion people are active on social media. Moreover, 54% of people search for products and services on social media.
This means that your brand needs social media marketing services and it needs those now.
When you opt for social media marketing services, you will get help on these elements.
* Social Media Marketing
With social media marketing, you will be promoting your brand across social media channels.
Since we already know that more than half of the world’s population is researching for a brand on social media channels, it is important that we promote ourselves in these channels to be heard, be seen, and be loved.
* Social Media Content Creation
One of the most important elements of promoting your brand on social media channels is content creation.
We know that on social media, people are just browsing through. They will probably view your post for a maximum of 5 seconds.
Therefore, you need to ensure that you make such an impact in those 5 seconds that they remember your brand and want to keep coming back to you.
For this, you need to create compelling, creative, informative, and relatable content. A digital marketing agency having expertise on the same will help your brand with it.
* Social Media Community Management
Social media channels are one of the best places for communities. Through these communities, your customers and you will come on common ground.
You will have real-time interactions in these communities and will also be able to collaborate and get support from other brands.
This way, you will rise higher and higher and will have a strong standing in the market. So, begin with becoming a part of social media communities now.
* Social Media Advertising
Do you notice that when you are browsing through your social media you sometimes come across posts that are seemingly normal but have ‘sponsored’ written on top of them?
Those are nothing but a product of social media advertising.
Social media advertising is one of the easiest yet most effective forms of advertising for your brand.
You are in complete control of what you want to advertise, your advertising budget, where you want to advertise, for how long you want to advertise, and more.
Not only this, you can modify or stop the advertisement as and when you desire. This gives you a lot of leeways to do things your way.
7. Digital Branding Services
Your brand needs to have a standing in the digital world. It needs to have a personality, an emotion, and an appearance attached to it.
This way, it will be able to stand out amongst the plethora of competition and will be heard, seen, and loved.
Therefore, you need to ensure that you hire a digital marketing agency that will help you lift your digital branding elements.
Let’s see how a digital marketing agency will help you with your digital branding.
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- A digital marketing agency will help you with your logo. By designing a logo that best represents your brand and its offerings, a digital marketing agency will ensure you stand out from everyone else.
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- Next comes the tagline, a tagline should be something that best represents your vision and is in alignment with your brand standing.
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- Once you have your logo and tagline, you need to ensure that your brand has a voice, Today, your audience wants your brand to interact with them.
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- For that, you need to have a voice, A voice that will set you apart from your competitors and help your audience in identifying you quickly. A digital marketing agency will help you with this.
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- Sometimes, even after doing all the branding correctly, things don’t work out the way we hoped. At this time, we need rebranding.
With a rebranding plan of action in place, you will change the entire look and presentation of your brand.
This will be done so that you are more in alignment with the audience and your goals. And a digital marketing agency will help you achieve just that.
8. Digital Advertising Services
According to a report by Emarketer, the global digital ad spends will reach 389 billion dollars in 2021.
This means that a lot of brands all over are opting for digital advertising services and are willing to spend on them.
Digital advertising can be further classified into the following forms:
* Social Media Advertising
So many social media platforms have opened up, all equally effective or maybe more. This is why it is important to advertise on these platforms.
Did you know that the ad spend on Facebook exceeded 30 billion dollars in 2020? (Source)
Not only this, but LinkedIn ad spend has also exceeded beyond 1 billion dollars in recent times.
Furthermore, reports also suggest that weak social media advertising is more likely to generate an intense negative response for a brand.
Therefore it is important that you pay attention to social media advertising. You can opt for Facebook, Instagram, TikTok, Viber, Snapchat, Pinterest, Quora, Youtube advertising, and more.
* Podcast Advertising
The podcast ad spend is expected to rise to $354 million this year. (Source)
Not only this, according to another report, 54% of the consumers are more likely to consider a brand if it is advertised on a podcast.
Just a few years back, the podcast wasn’t half popular as it is now. All brands are now moving to this audio-based platform that is gaining much popularity amongst the listeners.
As a result, you need to advertise on this phenomenal platform to be heard, be seen, and be loved. A digital marketing agency will help you achieve just that.
* Display Advertising
Did you know that display advertising is one of the fastest-growing elements of digital advertising?
Internet display advertising will account for 21.4 % of advertising in 2021. (Source)
This goes to show what an integral part display advertising is playing in promoting your brand.
As a result, it is important to create effective, creative, informative, actionable, and relatable display advertising copies so that your brand gets all the advantages.
* Interactive Digital Advertising
In today’s time, customers want brands to have an inter-personal connection with them.
As a result, interactive forms of digital advertising are gaining a lot of popularity.
When through your ads, you are able to encourage the participation of your target audience, they will be able to form a deeper connection with your brand which will last long too.
Therefore, through interactive digital advertising, you will have a competitive edge over others because you are giving the customers what they want, a chance to talk to you.
9. Online Reputation Management Services
According to a report, 87% audience read online reviews. Not only this, another report suggests that 79% of users trust online reviews as much as they trust word of mouth from their friends or family.
This means that online reputation management is as crucial for a brand as delivering a product or service.
You need to ensure that your reputation in the digital arena is rock solid and mostly positive.
However, if for some reason, you have negative feedback coming your way, you need to be prompt and proper in responding to this feedback.
This will show your audience that you healthily take accountability for a customer’s grievance and also value them to be taking prompt action.
You need to constantly ensure your online reputation is maintained consistently and strongly. A digital marketing agency will help you with this as well.
10. Influencer Marketing Services
We all can agree that influencer marketing is gaining a lot of popularity in recent times.
Influencers act like opinion leaders for the audience and they really have the power to instill the audience’s faith in a brand.
A report suggests that the influencer marketing industry will become a $13.8 million market soon.
As a result, you need to ensure that you are using influencer marketing to promote your brand effectively.
Before zeroing down on an influencer of your choice, it will be nice to research a little and choose the influencer whose followers are more likely to be interested in what your brand is offering.
This will make your influencer marketing strategy more on point and effective. As always, a digital marketing agency will help you with just that.
11. Mobile Marketing Services
According to a report, 46% of Americans searched for information about a brand on their phones.
Another report suggests that in the US alone, the mobile advertising spend is more than $120 billion.
These stats are enough to prove the importance of mobile advertising in your overall digital advertising plan.
Therefore, mobile advertising will form one of the crucial digital agency services you will be considering. Since most people are on their mobile phones most of the time.
everything you advertise should be directed to the mobile using audience and should be mobile friendly as well.
From the website, display ads, social media ads to even apps, mobile advertising will help you soar high.
12. Affiliate Marketing Services
Did you know that 81% of the brands are using affiliate channels for marketing their products and services?
Moreover, 65% of affiliate marketers’ blogs generate a lot of traffic.
This means that affiliate marketing is here and it is here to stay. However, even after these numbers, a lot of brands are still not considering affiliate marketing.
This is because a lot of people aren’t aware of it and many others don’t have a clear direction for it.
Therefore this will also prove one of the digital agency services you can consider opting for.
With affiliate marketing, your business will be able to reap the rewards of the results in all its glory. So why not try it out?
13. Paid Search Marketing Services
Imagine you are searching for something online. Now, you will see the top-most results and a little text saying ‘ad’ or ‘sponsored’.
This is what happens when you opt for paid search marketing services.
Through this, you will be paying to land in a top position on the search results and will pay only when someone takes an action, for instance, clicks on the link.
Paid search marketing is one of the widely considered services a digital agency provides.
Keeping in mind the fact that 95% of people only browse through Google’s first-page result, it is important that your brand comes on the top of the search result.
For this, you need to create a compelling paid search marketing plan of action. One that will be eye-catching for the audience and will inspire them to take an action.
Therefore, opt for this digital agency service and be seen, heard, and loved.
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