Who needs digital marketing? What a beautiful question to start your beautiful morning.
These questions of digital marketing philosophy have been messing with the business owners for decades.
At the same time, they are very unfamiliar with what it is.
This article is all you need to clear all your digital marketing related queries.
I can promise that by the time you finish this blog post you will be pretty familiar with the concept.
You will be the life of a party organized by digital marketers.
Before you get to the question if you need digital marketing, let’s start with some simpler questions that will help us better understand what it’s all about?
“Don’t hate what you don’t understand!”
John Lenon on Digital Marketing
The word “Digital” can be very intimidating for some people.
Whenever I am attending parties I always try to communicate with all types of people.
Some of the old folks always say these things, “What kind of music are these kids listening to these days? And what kind of marketing are these kids doing?”
I know, it’s pretty common.
But now, you don’t have a single reason to be afraid of it.
The only reason if you feel like you don’t need it, or it’s complicated, or who cares? Is that you are not very familiar with this term.
Oh my god, what’s this boring thing Digital Marketing?
The reason why people underestimate it is because it’s boring, it does have some complicated terms, and digital means it ought to be done on a quantum computer?
How to explain digital marketing to a newborn baby?
People who are not familiar with digital marketing can be very curious about what digital marketing is.
What is digital marketing? Is it updating your relationship status on Facebook? Or is it posting about the latest Italian meal you binged?
With so many fancy digital marketing slang that we have been using in the digital marketing hood, it can surely be overwhelming for people who are not related to it. PPC, CPA, PR, ROI, CPA, RSOA, or the NOTORIOUS BIG.
Well, we are a Brooklyn, New York-based digital marketing agency. What more do you expect?
Anyway, getting back to the point.
Einstein once said that “if you can’t explain it to a six-year-old, you don’t understand it yourself.”
But we have loved challenges, I would like to express my views on how you can explain digital marketing to a newborn baby.
Why explain to a 6-year-old or when you can explain to a newborn baby?
Abeee wweee waaaa wwwwwwwweee. Abeeee weeee weeee. Abeeewaaa. Weeeewaaji weewaaahoo.
The baby pretty much knows everything that’s required, and that’s what digital marketing is.
It isn’t about hiding beside thick glasses and doing some coding for long, or just using Instagram, or looking at your old ex’s pictures. I know you have been there, and it’s okay.
Now, I will try to explain the same to you.
What is Digital Marketing?
Digital marketing is promoting your business/product or services online.
Yes, that’s it.
At the same time, there are so many strategies that can be used for your digital marketing campaign.
Facebook, Twitter, Instagram, Google, Bing, all these services can do miracles for boosting your profits online.
The process of doing marketing online is digital marketing.
So, is uploading your travel pictures on Twitter digital marketing?
No. But it can be a yes if you are promoting yourself as a travel agency or a freelance traveler. (If there is any job like that)
And, changing the relationship status on Facebook?
Watching cat videos on Youtube?
and, what about looking for a partner on Tinder?
I guess, yes.
I don’t know.
Stop asking so many questions!
Well, if you are still confused. Let’s take one step backward.
The easiest explanation of Marketing.
Promoting your services/product/ business to a wider range of people is marketing.
Pretty easy, right?
But why is Digital Marketing way better?
It is 2020.
Yesterday, when I was taking a walk outside and feeling the cold wind and wifi signals of my face. I started wondering when was the last time I saw a person without a phone?
This world is changing. Nearly everyone is transiting to the digital side of the universe.
But the fun fact, not only digital marketing is cheaper to do than normal marketing, the wider scope that it holds is too immense.
Read this data –
Internet- 4.40 Billion Users
Facebook – 2.41 Billion
Twitter – 321 Million Users
Isn’t it amazing?
How long will you take if you have to distribute pamphlets to 1 million people in your city?
If you are crazy fast and you can give one pamphlet in 20 seconds. It will only take 231 days.
But you can’t sleep or eat, or watch the current episodes of Rick & Morty during those 231 days.
How fun is that?
Let’s not even get started on the amount that will take in getting those pages printed and how many forests you’d lead to deforestation, and your legs will probably hurt after standing for so many days.
However, online ads can be done in days. And you have to spend 97% less than the first case.
Do I even need digital marketing?
One out of 12 businesses will not be able to see their 3rd year.
It also means that there are more chances that your marriage will work better than your businesses.
Even if you are running a successful business now, these are chances that the market will change and it will not be the same as it is now.
Most of the companies are cutting their cords and moving their business online.
Comparably, if your business is not running successfully,
And your profits are constantly declining; you need a digital marketing agency.
A good digital marketing agency can drag you out of the losing pit, help you in stabilizing your business.
In the same way, if you are running a successful business, and you have everything you need.
However, there are still chances that your business is not blooming to its full potential.
Small business owners can easily get stuck with belief systems that do not let them grow properly.
If you are in a situation like that, give digital marketing a chance and see the magic it will do with your growth.
Is Digital Marketing even important or just a fad?
Digital marketing isn’t like a crazy diet that’s been suddenly becoming famous and helps you lose belly fat overnight; in fact, it works.
For example, if you spend 1$ on Google Advertisements, you can easily earn 2$ on that.
In 2015, we helped a company grow its profits to $600,000 just by spending $30,000.
Digital marketing is way more important than people think.
Your business might be running very successfully now, but there are chances that things will not be in your favor tomorrow. Are we not experiencing this right now with the whole coronavirus crisis?
But, with the help of digital marketing services, you can even get 300X your profits.
It gives you a very targeted audience/ customers to target. In addition to that, it even helps you in saving money, growing immensely, quadrupling your profits.
Wow, digital marketing is more beneficial than coconut oil.
Can I do digital marketing myself?
If you are running your business online and you have no idea what you are doing, it will fade with the sunset.
The internet is frequently changed and updated, and the strategies that you are using now might not work for you in the future.
This is one amazing thing that I learned from my first successful business. Even though it was only successful for a year.
In addition to that, you will be easily frustrated and can ultimately be demoralized to stop.
Even in the last month, there were several changes in the digital marketing world.
We at Bizadmark stay in touch with the constant digital marketing changes and keep implementing them.
No, this is not an advertisement, that’s what we talk about at the bonfire while we are grilling sweet potatoes.
You need to find people who have an idea about what they are doing. Get in touch.
Digital Marketing is not a one-man army.
Digital marketing is not only about posting on a Facebook page, but it also has several sectors and you have to make sure that you are getting the absolute best.
The reason why you can’t do the entire digital marketing yourself is that it requires people who are very good at the following list:
You need to get content that is both very easily readable, and creative.
Apart from that, a perfect content writer also uses the techniques that make your webpages search engine friendly.
I am pretty sure that you have seen blogs that are a huge brick of word walls. Also, have you read those blogs that are boring and tiring?
Another good reason to get a great content writer. Read: Easiest content marketing guide ever written.
And let’s not forget that it also included writing catchy headlines, ad copies for online advertisements, and writing emails that someone would like to read.
In the digital marketing world, we all know some business owners who have spent thousands of dollars and getting their websites designed.
And bam! After 4 months, they only have three visitors and they all are just the family members.
Search Engine Optimization is an art that can help you in getting traffic and potential leads for free. It is like a slow boat to Thailand, but it’s worth it.
Social media isn’t all about posting your dog’s photo on the internet like I used to do.
It is a wonderful place to increase your lead generation and increase brand awareness.
Professional agencies use different strategies to identify your proper audience and then post according to their needs.
Social media has very high potential but it can be a huge waste of your time if you are targeting the wrong audience.
Even posting irrelevant topics that are not related to your niche will lead to lower conversion.
Also, let me tell you a secret – thinking digital marketing is all about Facebook is a deadly sin of digital marketing.
Before we take any huge action to make your business more successful, we will keep an eye on your competition and do a little market research on how our strategies can give a proper solution.
People underestimate market research, but once you witness an epiphany of all the mistakes you have been doing in your business you will be amazed.
Do you want to suddenly spike the insulin on your business? How about some sugary online advertisements?
Have you heard of the terms: Google Ads, Microsoft Advertisement, Facebook Ads, Twitter Ads, etc?
Online advertising, even used in a fancy language a PPC (Pay Per Click) is an amazing way to suddenly boost your business. This is something that can even show results in one month.
Apart from that, it’s way cheaper than Newspaper or television advertisements.
And you don’t need to put a hole in your pocket to see the magic of online advertisement.
Other Digital Marketing Strategies
These are only the common strategies that I have mentioned here.
Numerous other strategies can be implemented on your online business and that can amazingly improve your brand’s performance and reputation.
You will even see your profits increase.
For instance, you can try doing all the work together but it will be very confusing for you.
The probability of getting everything right will also decrease.
If you would like to know more about how you can improve your business with our digital marketing services, get in touch.
Can online digital marketing help me?
The internet is way bigger kingdom than you can imagine.
In the past, we have worked with so many clients, and there was something so pervasive among all of them; they underestimated Digital Marketing before.
Underestimating Digital Marketing can lead to the downfall of your business.
Conclusion. Who needs digital marketing?
Nearly every business.
It also makes you establish a strong brand presence that people trust. The return on investment on it is huge.
The reason you are here and reading this is because of our digital marketing.
The potential it holds is really big, and there is no reason why businesses should not benefit from this. Let’s start.