Who Needs Digital Marketing? Do I Need This Fancy Thing?

Who needs digital marketing?

What a beautiful question to start your beautiful morning.

This question of digital marketing philosophy has been messing with business owners for a long time now.

It’s an endless dilemma to choose digital marketing or continue doing the things the same old tested ways. As a matter of fact, the old marketing practices also brought results. Didn’t they? Look at all the successful companies out there. They existed when the internet wasn’t even there. 

The question now comes to whether I need this fancy new thing that everyone around me is raving about or not. Maybe it’s just a fad and people will get over it soon.

 

This article is all you need to clear your most important digital marketing doubt.

Here is what we are going to cover in this blog:

 

One thing that I can promise is that by the time you finish this blog post you will be pretty familiar with the concept of digital marketing.

 Not to mention, you will be the life of a party organized by digital marketers. (Cheers to that!)

Before you get to the main question, let’s start with some simpler questions that will help us better understand what it’s all about?

“Don’t hate what you don’t understand!”

John Lenon on Digital Marketing

 

 

The Fear of Digital

The word “Digital” can be very intimidating for some people. I won’t lie, it was even for me.

To say nothing of but whenever I am attending parties, I am always trying to communicate with every kind of person.

 

Some of the old folks always say these things, “What kind of music are these kids listening to these days? And what kind of marketing are these kids doing?” 

 

Times have changed and these have become pretty popular party conversation topics. I know how it feels when you’re at a fun party and suddenly everyone starts talking all digital. And you’re standing there staring at everyone with a blank face. You think and think hard to come up with something about digital. But your brain fails. 

But now, you don’t have a single reason to be afraid of these parties or the topic “digital marketing.”

 

Oh My God, What’s This Boring Thing “Digital Marketing?”

The most common reason why you think you don’t need digital marketing, or you find it complicated or your inner voice yelling “who cares” at the moment is your unfamiliarity with the concept.  And we’re going to fix that.

In like manner, people also underestimate online marketing because it is boring. Not going to lie, it does have some complicated terms.

And digital means it ought to be done on a quantum computer?

 

How to Explain Digital Marketing to a Newborn Baby?

People who are not familiar with digital marketing can be very curious about what digital marketing is and whether they need it or not.

What is digital marketing?

Is it updating your relationship status on Facebook?

Or is it posting about the latest Italian meal you binged? 

With so many fancy digital marketing slang words that we have been using in the digital marketing hood, it can surely be overwhelming for people who are not related to it.

PPC, CPA, PR, ROI, CPA, RSOA, or the NOTORIOUS BIG!!!

Read: How to do marketing as a rap artist?

Well, we are a Brooklyn, New York-based digital marketing and advertising agency. What more do you expect? 

Anyway, getting back to the point.

Einstein once said that “if you can’t explain it to a six-year-old, you don’t understand it yourself.”

But we have loved challenges, and we are ready for this one as well.

Let me express my views on how to explain digital marketing to a newborn baby.

I mean why explain to a 6-year-old when you can explain it to a newborn baby?

Try this.

Abeee wweee waaaa wwwwwwwweee. Abeeee weeee weeee. Abeeewaaa. Weeeewaaji weewaaahoo.

The baby pretty much knows everything that’s required, and that’s what digital marketing is. 

What digital marketing isn’t is hiding beside thick glasses and doing some coding for long.

Using Instagram is also not considered digital marketing.

And looking at your old ex’s pictures will definitely not count as digital marketing. I know you have been there, and it’s okay.

Now, I will try to explain what digital marketing is to you. 

 

What is Digital Marketing?

Digital marketing is promoting your business and its products online. 

Yes, that’s it. 

It can even be an idea, cause, place, event, experience, and even a person.  So, promoting yourself using digital media will definitely count as a part of digital marketing.  

At the same time, there are so many strategies that can be used for your online marketing campaign.

Facebook, Twitter, Instagram, Google, Bing, all these services can do miracles for boosting your profits online. 

 

Understanding the Complexities of Digital Marketing

In simpler words, the process of doing marketing online is digital marketing. 

So, is uploading your travel pictures on Twitter digital marketing?

No.

But it can be if you are promoting yourself as a travel agency or a freelance traveler (if there is any job like that.)

And, changing the relationship status on Facebook?

No. 

Watching cat videos on Youtube?

What?

And, what about looking for a partner on Tinder?

No. I guess, yes. I don’t know. 

Stop asking so many questions!

Well, if you are still confused. Let’s take one step backward.

 

The Easiest Explanation of Marketing. 

Promoting your services/product/ business to a wider range of people is known as marketing. 

Pretty easy, right? 

 

But Why is Digital Marketing Way Better Than Old Ways of Marketing?

It is 2022.

Yesterday, when I was taking a walk outside and feeling the cold wind and wifi signals on my face. I started wondering when was the last time I saw a person without a phone?

This world is changing. Nearly everyone is transiting to the digital side of the universe.

But the fun fact, not only digital marketing is cheaper to do than normal marketing, the scope that it holds is too immense. 

Don’t buy it? Read the data:

 

Internet- 4.40 Billion Users

Facebook – 2.41 Billion

Twitter – 321 Million Users

Isn’t it amazing?

 

Old-way of Marketing vs Digital Marketing

How long will it take if you have to distribute pamphlets to 1 million people in your city?

If you are crazy fast and you can give one pamphlet in 20 seconds. It will only take 231 days.

But you can’t sleep or eat, or watch the trending episodes of Rick & Morty during those 231 days.

How fun is that?

Right?

Let’s not even get started on the amount of money that will take in getting those pages printed and how many forests you’d chop down – leading to deforestation. And your legs will probably hurt like hell after standing for so many days. 

However, online ads can bring the same and even better results in just a few days. And you have to spend 97% less than you did in the first case.

 

Importance of Digital Marketing

One out of 12 businesses will not be able to see their 3rd year.

It also means that there are more chances that your marriage will work better than your business. 

Even if you are running a successful business now, there are chances that the market will change and it will not be the same as it is now.

Most of the companies are cutting their cords and moving their business online. 

Comparably, if your business is not running successfully, and your profits are constantly declining; you need a digital marketing agency.

 

Do You Need a Digital Marketing Agency?

A good digital marketing agency can drag you out of the losing pit, help you in stabilizing your business. 

In the same way, if you are running a successful business, and you have everything you need.

However, there are still chances that your business is not blooming to its full potential.

Small business owners can easily get stuck with belief systems that do not let them grow properly.

If you are in a situation like that, give online marketing a chance and see the magic it will do for your business growth. 

 

Is Digital Marketing a Fad?

Digital marketing isn’t like a crazy diet that’s been suddenly becoming famous and helps you lose belly fat overnight; in fact, it works. 

For example, if you spend $1 on Google Advertisements, you can easily earn $2 on that. 

In 2015, we helped a company grow its profits to $600,000 just by spending $30,000. 

Digital marketing is way more important than people think.

Your business might be running very successfully now, but there are chances that things will not be in your favor tomorrow. Are we not experiencing this right now with the whole coronavirus crisis?

But, with the help of digital marketing services, you can even get 10X your investment. In many cases, even more than that. 

It gives you a very targeted audience/ customers to target. In addition to that, it even helps you in saving money, growing immensely, and quadrupling your profits.

Wow, digital marketing is more beneficial than coconut oil. 

 

Can I Do It Myself? 

If you are running your business online and you have no idea what you are doing, your marketing strategies will fade with the sunset.

The internet is frequently changed and updated, and the strategies that you are using now might not work for you in the future.

This is one amazing thing that I learned from my first successful business. Even though it was only successful for a year. 

In addition to that, you will be frustrated and demoralized, bringing your business to a complete halt. 

Even in the last month, there were several changes in the digital marketing world.

We at Bizadmark stay in touch with the ever-changing digital marketing trends and keep implementing them.

No, this is not an advertisement. That’s what we generally talk about at the bonfire while we are grilling our sweet potatoes.  

You need to find people who have an idea about what they are doing. Get in touch.

 

Digital Marketing is Not a One-man Army

Digital marketing is not just about posting on a Facebook page. But it also has several segments and you have to make sure that you are doing the absolute best everywhere.

The reason why you can’t do the entire digital marketing yourself is that it requires people who are very good at the following fields:

 

Content Writing

You need to get content that is both very easily readable, and creative.

Apart from that, a perfect content writer also uses the techniques that make your web pages search engine friendly. 

I am pretty sure that you have seen blogs that are a huge brick of a word wall.

Also, have you read those blogs that are boring and tiring? Just another good reason to get a great content writer. 

Read: Easiest content marketing guide ever written. 

And let’s not forget that the importance of a copywriter for writing catchy headlines and ad copies for online advertisements, and crafting emails that someone would actually like to read. 

Search Engine Optimization

In the digital marketing world, we all know some business owners who have spent thousands of dollars just to get the design of their website perfect.

And bam! After 4 months, they only have three visitors and they all are just family members. 

Read: What will you do with a beautiful website that no one visits?

Search Engine Optimization is an art that can help you in getting traffic and potential leads for free. It is like a slow boat to Thailand, but it’s worth it.

Social Media 

Social media isn’t all about posting your dog’s photos on the internet like I used to do.

It is a wonderful place to increase your lead generation and increase brand awareness.

Professional agencies use different strategies to identify your proper audience and then post according to their needs. 

Social media has very high potential but it can be a huge waste of your time if you are targeting the wrong audience.

Even posting irrelevant topics that are not related to your niche will lead to lower conversion. 

Also, let me tell you a secret – thinking digital marketing is all about Facebook is a deadly sin of digital marketing.

Digital Market Research

Before we take any huge action to make your business more successful, we will keep an eye on your competition and do a little market research on how our strategies can give a proper solution. 

People underestimate market research, but once you witness an epiphany of all the mistakes you have been doing in your business you will be amazed. 

 

Online Advertisement

Do you want to suddenly spike the insulin of your business? How about some sugary online advertisements?

Have you heard of the terms: Google Ads, Microsoft Advertisement, Facebook Ads, Twitter Ads, etc?

Online advertising, even used in a fancy language a PPC (Pay Per Click) is an amazing way to suddenly boost your business. This is something that can even show results in a month. 

Apart from that, it’s way cheaper than Newspaper or television advertisements.

And you don’t need to put a hole in your pocket to see the magic of online advertisement. 

Other Online Marketing Strategies

These are only the common strategies that I have mentioned here.

Numerous other strategies can be implemented for your online business and that can amazingly improve your brand’s performance and reputation.

You will see your profits increase. 

For instance, you can try doing all the work together but it will be very confusing for you.

The probability of getting everything right will also decrease.

If you would like to know more about how you can improve your business with our digital marketing services, get in touch. 

 

 

Can Digital Marketing Help Me?

Do you know that 90% of all US adults use the internet? 

The internet is a way bigger kingdom than you can imagine.

In the past, we have worked with so many clients, and there was a common thing I noticed about them all they underestimated digital marketing before working with us.

Underestimating Digital Marketing can lead to the downfall of your business.

 

Key Takeaway: What is Digital Marketing

Nearly every business benefits from digital marketing.

It also makes you establish a strong brand presence that people trust. The return on investment on it is huge. 

The reason you are here and reading this is because of our digital marketing.

The potential it holds is really big, and there is no reason why businesses should not benefit from this. Let’s start.

 

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