5 EDM Music Marketing Ideas You Don’t Want to Miss

EDM Music Marketing and advertsing

In this article, we will help you understand what EDM is, what it entails, and how you can market it to increase the reach, ranking, and fanbase of the same.

Who doesn’t love music? Everybody does, right? Any form of music holds an entire universe within itself. Be it classical, indie pop, rap, blues, acoustic rock, or EDM. Different kinds of music appeal to different kinds of people.

Of late, many new genres of music have risen and gained immense popularity and one such form of music is EDM.

Music definitely connects to the audiences and once it connects, it’s going to stay for long. In today’s competitive world we need to make arrangements to increase the visibility and reach of the artists and the music they create.

Today I am going to talk about some dope ways for EDM marketing and advertising.

But before understanding EDM marketing and advertising let’s first understand what EDM actually is.

I am sure many might be wondering what am I talking about. So without wasting time let’s start.

What is EDM?

EDM Music Marketing and advertsing

To put it simply, EDM stands for electronic dance music. EDM is a form of music that combines various genres of music to make a new track.

It can comprise upbeat techno-pop, hardcore rock, and other ambient music. These types of music are extremely popular in nightclubs, parties, and other festive environments where people want full enjoyment and entertainment.

Though EDM came into form in the 1980s, the popularity and demand for EDM have reached another height at present times.

With more millennials and GenZ entering the stage where they have buying power, their concept of enjoyment and leisure demands these kinds of music.

What Are the Forms of EDM?

Though EDM is widely referred to as something you can dance to, it comprises many kinds of elements.

When you get an understanding of the varied forms of EDM, you will be able to design a better and customized marketing plan for the same.

So have a look at different kinds of EDM.

Techno Music

Techno is one of the most popular forms of EDM. It consists of quick and continuous beat patterns over a course of the theme set by the DJ.

Trance Music

True to its name, trance is that element of EDM that will send you to a trance, hypnosis-like state. It constitutes waves of sound and music whose frequency ranges from hertz to hertz. This type of music helps you to achieve heightened consciousness and you are bound to get blown away with it.

Trap Music 

The trap is another kind of EDM that gained popularity during the 90s. I am sure every 90s kid would have an idea of what trap music is.

In technical terms, trap music consists of triple time division of the sound and the lyrics. Sure to get your body moving.

House Music 

Another form of EDM is house music. It consists of various instruments and rhythms provided by machine equipment. Initially popular in Detroit, house music has successfully made its mark and is a source of entertainment throughout the world.

Others

Apart from these, some other common elements of EDM include glitch pop, industrial music, chillout music, dubstep, hardstyle, and many more.

The sole purpose of all these is to hit the right chords in the listener’s mind and heart and let them connect to the music.

Why EDM Music Marketing? 

Do you know that there exist so many multifaceted, multitalented music artists and most of them go unnoticed?

Yes, it is as true as it can be. 

But why? It is because of the poor or no marketing and advertising plan.

It’s a common sight that artists are more inclined towards making the music as it fuels their passion.

But what about the part where they have to promote it to be seen, be heard, and be loved?

That’s where many artists fail and even good quality music goes unnoticed and unappreciated.

This is where EDM Music Marketing and advertising come in.

While artists create their own EDM sequences, marketing and advertising can be left on people who are passionate about that aspect.

And this is why you need EDM marketing and advertising to attract your target audiences. Have a look at a few EDM music marketing ideas that you shouldn’t miss at all.

5 EDM Music Marketing Ideas You Don’t Want to Miss

groovy artist marketing

So while I am writing this article for all of you, I am listening to this amazing EDM by Alan walker called “Faded”. I am sure most of you have heard it. But, do you know the amount of marketing and promoting that went into “Faded”? It was so much that it was seen all over the world, heard all over the world, and loved all over the world.

So what all really goes into marketing EDM? And marketing in such a way that the fanbase comes, grows and stays all at the same time. 

Let’s take a look at some of the EDM marketing and advertising strategies that artists can undertake for their EDM music style.

1. Nailing the Artistic Aspect of EDM

Now before moving forward to the marketing aspect of EDM, we need to first ensure that the artistic aspect of EDM. 

Now that means delivering quality music. If the music is enticing and delivers quality, it will be easier to form a connection with the target audiences and create a fanbase that stays for long.

2. Social Media for the Win

It is no denying fact that whenever we think of marketing and advertising these days we always think of social media first.

With pop culture on the rise, millennials, gen Z, and future generations are all connected to music via social media. 

A proper social media marketing plan in place for your EDM marketing will not only help you to reach out to the audience you desire, but it will also help you to establish yourself in the industry.

And once you are set out to make a mark, it can become a viral phenomenon.

 

3. Real and Virtual Collaborations

With great music comes the great responsibility to promote it to the right section of the audience. For instance, if you promote blues to someone who is fond of K-Pop, it’s not going to work out.

Similarly, if you promote EDM to people who prefer country music, it is going to be a failed attempt.

Under the common purview, when we think of EDM, our mind automatically goes to discotheques, clubs, and all sorts of party-worthy places.

You can collaborate with these elements of the music industry and promote your music there. As more and more people get to know about your music from these places, it will help you achieve your EDM marketing goals.

Related: How to Do Partnership Marketing?

4. Your Website Tells Your Story

Many artists who are associated with the music industry often overlook the importance of having a website.

A website is your home as an artist. It is a place where all the information that you desire to send out to your target audience is stored.

In today’s era where competition is cut-throat and the attention span of the audience is very little, providing all the information under one roof is the key to attracting customers.

An easily navigable, creative, compatible, and interactive website will attract more people to become a part of your EDM channel.

All the information about yourself, the music, the upcoming shows, the collaborations, and more in one place will allow people to easily make bookings and be a part of your fanbase.

One tiny but impactful aspect of EDM marketing is the website.

5. Youtube, Spotify, Amazon Music, and Other Streaming Channels 

Any artist whether in the movie industry or the music industry demands to be seen and marketed.

But where exactly? This is the question that tricks most EDM marketing artists and is one of the major reasons why they go unnoticed.

So promoting your EDM on these platforms is a must.

Music lovers always want to explore the new hot albums or songs on the block. 

So what else can better serve EDM music marketing and advertising than these platforms designed especially for this purpose?

From youtube to Spotify, you can begin by publishing your EDM on these platforms.

Moreover, all of these platforms provide EDM artists with a plethora of inquisitive audiences who are eager to explore new music for entertainment.

Not only this, but these platforms also provide the opportunity to boost your project so that it is easy to spot and listen to. Again, a marketing tool you wouldn’t want to miss. Isn’t it great?

 

Is it Party O’Clock Yet?

EDM Music Marketing and advertsingSo there you have it, a brief detailing of everything you need to know about EDM Music marketing and advertising.

Moreover, if you are an EDM artist looking for EDM marketing and advertising quirks and tips, you can reach out to us anytime. We have everything for you in our storehouse.

If even then you feel overwhelmed, reach out to us. Because here, you will be seen, be heard, and be loved (and also get a cup of aromatic coffee along with your music treat for us).

Until next time folks, keep listening to some quality EDM. 

 


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A productivity book for artists with easy and practical tips to help them overcome procrastination, build self-discipline, increase their productivity, improve their time-management skills and make more art. Read the Book or Listen to the Audiobook.

 

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