Pros & Cons of Full-service Marketing Agency: 6 Points

In this article, we will understand why many successful businesses prefer working with a full-service marketing agency?

Full-service Marketing Agency vs Specialized Agency

Every brand has had this thought when choosing a marketing agency. 

Do I need a specialized agency? Or should I opt for a full-service marketing agency? How do I decide which to choose? What if I choose wrong?  

Don’t worry. I know it can baffle you to choose the best for your brand.  

And you want the best for your brand, don’t you? We all do. So let’s see which marketing agency may be a good fit for you. But before that. Let’s get an overview of what we will discuss here.  

 

Ready? Let’s begin.

 

What is a Full-service Marketing and Advertising Agency?

Full-Service Marketing Agency

Imagine a garment store that only sells denim. If you only want denim, this is the best place for you. 

However, today’s world is a little different. When we head out to shop, we go not only to buy one thing; we want a lot of things.

For instance, If I want denim, now to match those types of denim I’d want a nice plain shirt, to match these I’d like to buy some cosmetics, then I’d like to buy nice sketchers to go with them. And on and on and on.

So what’s the best alternative? Instead of going to a denim shop, I’ll go to a mall, wouldn’t I? 

Similarly, a full-service marketing agency is like a marketing and advertising mall for businesses. This means it offers everything that your business needs for its marketing and advertising from start to end. And all of this under one roof.

It makes up a group of highly-skilled, trained, and qualified professionals offering a set of comprehensive and non-exhaustive marketing services to you. 

 

What Does a Full-service Marketing Agency Do?

Now that we know what a full-service marketing agency is, let’s understand more clearly what it does. 

Where a specialized marketing agency offers very specific services, a full-service marketing agency offers a plethora of marketing services across all marketing arenas.  

This means, the range is wide, the marketing and advertising channels are multiple and the opportunities are endless. 

Does this mean I have to opt for all of their services?

No, and that’s the beauty of it. 

Even though there are a plethora of services that a full-service marketing agency offers, it allows the business to pick its flowers and put them in its basket.  

Too poetic? Let me simplify it for you.  

So when you go to a mall, you have so many options for shops and showrooms available to you, right? But do you buy everything in the mall? Not.  

You choose whichever product suits you and your lifestyle and buy that. And you pay for only that which you bought.  

Similarly, when you are opting for a full-service marketing agency, it doesn’t mean you’ve to mandatory avail for all of its services.  

The agency can and will provide you with a tailor-made marketing and advertising package just for you. 

This package will be in alignment with your vision, mission, goals, preferences, and budget. 

digital markting agency

 

 

Full-service Marketing Agency Services List 

While the range of services that a full-service marketing and advertising agency providers may differ, they include the following on a generic level. 

This list is extensive but not exhaustive. There are multiple ranges of services that any full-service marketing and advertising agency provides. 

However, the aim of every agency is more or less the same, to create brand awareness, create brand loyalty, improve customer relationships, and increase conversion.

 

 

Advantages & Disadvantages of Working With a Full-service Marketing Agency

Pros of a Full-service Digital Marketing Agency

 

1. Adds Convenience and Saves Time

If you decide to work with a full-service digital agency, you will not be required to manage so many business partners. You don’t have to manage so many partner contracts or build professional relationships with them.

You will be dealing with just one agency which is going to save a lot of your time and will make the entire process much easier.

 

2. Improves Communication and Decision Making

The problem with working with so many agencies is that many things become very redundant for you.

Let’s say you hire an SEO agency and a content marketing agency, you will be explaining your needs and requirements, and your business goals again and again.

On the other hand, you don’t have to repeat anything which saves your time. As a result, the entire process of communication and reporting becomes much faster.

 

3. Keeps All the Digital Channels Aligned Together

Even though it might appear that all the digital channels have different goals, they don’t. The end purpose of everything is to increase your ROI without hurting your brand image.

This is the only reason why you have social media channels, run email campaigns, run banner ads, etc…

In case it is not, get a free consultation call from our team to understand what you’re doing wrong and how it’s going to affect your business in the long run.

In short, the goal of every digital channel should always be aligned with your main business goal and should never lose sight of your business mission and vision.

For example, at Bizadmark, when we see that running an email campaign during a particular social media ad campaign can improve the overall results of our clients, we capitalize on that opportunity without any delay.

Now imagine how it would go if you were working with an email marketing agency for your email marketing needs and a digital advertising agency for your digital ad needs. Email marketing companies would have focused on their goals, digital ad agencies would have focused on their goals and the chances of losing that opportunity would have gone higher.

Digital Agency Services

Cons of a Ful-service Digital Marketing Agency

Not Specialized in One Area

There is a saying “ Jack of all trades and master of none.”

This is the problem with the majority of the full-service agencies. They lack specialized knowledge of every field.

This issue mainly arises in small digital agencies as many times the same person is trying to take care of more than one digital area.

To many, it might appear that a website designer can do a web developer’s work or can do SEO work, a creative copywriter can write blogs or a marketer can create creative taglines but this is not the case.

Every field is very different and you need a very different kind of education and experience for that. One professional being a master of all is not at all realistic.

So, when you work with an agency where one person is taking care of all your needs, few areas will definitely get compromised.

The problem of specialization is generally not there when the agency is big enough to have many teams.

For example, at Bizadmark, we have three different teams who handle three areas: strategy, creativity, and analytics. Every area is run by a highly experienced and expert professional. We have an expert marketing team but they don’t write taglines or write scripts for your YouTube ads, for that we have a creative team that is made up of copywriters, art directors, etc…

online reputation management

 

 

6-Criteria to Decide Between Full-service Marketing Agency & Specialized Agency

We’re going to measure the advantages and disadvantages of working with a full-service marketing agency here.

For this comparative analysis, we are going to see how a full-service marketing agency performs on four important deciding factors.

benefits

 

1. The Interconnectedness of Strategies and Channels

One of the most important benefits of a full-service marketing agency is that they interconnect the marketing strategies and digital channels.  

Let’s understand this objectively.  

Suppose you have separate partners for email marketing, social marketing, SEO, etc. 

If one channel performs badly, it will affect other channels.  

This is because these channels don’t work in isolation. 

Now, let’s say one of your subscribers gets an email from you and it’s amazing. 

As a result, that subscriber who has developed an interest in your product goes to Facebook to check you out and he finds out a weak presence.  

It will influence his decision. Not all users go from email to your website and complete the purchase. 

Most of them learn more about you. They check out your social media, read your blog, find out on the internet what others have to say about you or if you have a good presence on search engines.

The same problem can also arise if you’re not working with an expert full-service agency, the whole digital marketing plan will be as good as their weakest department. 

If you’re working with a full-service marketing agency and an employee who was handling your affairs, leaves.  

Hence, continuity remains because they’re aware of your brand and business.

 

2. Time and Energy Saving

Let’s suppose you hired a specialty agency.  

This means you’ll have one agency for email marketing, one for social media marketing, another one for PPC management, then web designing and maintenance, and so on. 

Now imagine having to manage so many partners at the same time.  

You must explain everything from business goals to plans and preferences to each of these partners repeatedly.  

Not only this, but you’ll also have to monitor each one’s work, their progress, where they are falling short, their payments, and the list goes on.  

This means spending hours on meetings with each one of them and monitoring the progress of each company’s work. 

It won’t be that easy. It will be time-consuming, energy-consuming, and gives you a headache.

But that’s not the case with a full-service marketing agency. 

With it, there’s only one agency you’ve to engage with. Everything you did multiple times will have to do Just once. One agency, one partner.  

Result? Saves you time and energy.

 

3. Easy Scalability

Let’s suppose you hired a full-service marketing agency and want to expand to video marketing. 

You won’t have to look for a new company and explain everything again – your business, your target market, your competition, your business goals, etc. 

That’s because this company already understands everything about your business.  

Not only can they start any other strategy or work on a new channel in no time, but also they will use all the work they are already doing to improve the effectiveness of video marketing. 

This is not just restricted to video marketing, it applies to every marketing element. 

Full-service marketing agencies will have a better and easier scalability process than specialty marketing. 

 

 

4. Specialty and Expertise 

Many times this point is being made that a specialist knows more than a group of professionals of a full-service agency. 

It’s true. But what if all these experts come together and become a part of one agency like in Bizadmark? 

Is it still considered as a jack-of-all-trade company or a full-service agency run by experts? 

In today’s ever-competitive digital world, competition is high, and it requires functional flexibility.  

Few prefer jumping ships from one agency to another in search of expertise.  

Many want these expert services to be available under one roof, and if need be, other experts can do the role that’s different from their departments.  

And this is what a full-service marketing agency offers. Quite a magic show, isn’t it?

Types of facebook ads bizadmark

5. Consistent Branding

Brand voice and image won’t differ when you work with just one agency. 

Otherwise, email might have a humorous voice, social media might have a formal brand voice and your website might have a sarcastic voice that can dilute your brand identity. 

People love consistency these days if your marketing channels are contradicting each other’s tone. You’re in trouble.  

Customers will move on in seconds and won’t look back.  

Therefore, it is important to have that consistency factor across all your marketing and digital channels, and a full-service marketing agency can help you easily achieve that.

Go Organic And GMO Free!Effective Grass-fed Marketing & Advertising Techniques

 

6. An Upgrade to Your Existing Marketing Department

With a full-service marketing agency, you’re getting an upgrade. 

Your current marketing team or the specialty marketing team may possess limited knowledge about limited topics. 

However, that’s not the case with a full-service marketing agency.  

With them, you get a full-fledged expert pool of knowledge across all horizons of the marketing arena.  

And the best part is they will work for hand in hand with your marketing team too.

full service marketing agency

 

Key Takeaway: Full-Service Marketing Agency versus Specialty Agency

Every business has different demands and needs to choose an agency that works best with its business goal.  

Choosing a marketing agency can overwhelm especially if you’re just starting out or are coming out of a bad experience. 

So, which one are you going to prefer? Will you opt for a specialty agency? Or a full-service marketing and advertising agency? 

 

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