17 Ways To Increase Sales Of An Ecommerce Business: Easy & Effective

To start an e-commerce business is not the solution. To make continuous sales from it is. What can you do to increase sales for your e-commerce business?

It might appear to you that you are doing everything correctly: you have built a website, you have designed a product and you have even set up social media pages for your e-commerce store.

But is that enough? If it is, then why are your customers not buying from you? What are you not doing currently that you should?

Let’s explore what actually is the art of increasing sales for an e-commerce business and making it successful by using these effective 17 sales strategies for Ecommerce

 

 

How to Increase Sales of an Ecommerce Business Using 4Ps?

ecommerce marketing

There are various important factors that can affect your online product sales online.

 

1. Improve Your Product to Increase Your ECommerce Sales (Product)

E-commerce businesses are built when you have an amazing product to offer. Amazing products don’t include those that you find amazing, it includes those products that even your customers do.

A product is generally built to solve customers’ problems and customer solutions are your offering to them.

If what you are selling is not satisfying any need or want of your customers, then your product is not going to be successful. It is one of the most important tips to increase sales for an eCommerce business.

 

How to improve your product to increase your eCommerce sales?

1. Variety

Do you want to offer a variety of your product? Different colors? Different sizes? Do you have the resources to handle this increased number of products?

2. Quality

What kind of product quality are you providing to your customers? How are you going to ensure that quality?

3. Design

What is going to be the design of your product? What shape, size, layout, format, etc..?

4. Features

What kind of features your product is going to have? Is it going to be innovative like Apple? Or is it going to be environment-friendly like Avalon Organics? Or is it going to have a set of features that are completely new?

5. Packaging

What kind of packaging are you planning to have for your product? Is it going to be environment-friendly and easily degradable? What size, material, and shape is it going to have?

 

2. Increase Your Product Value to Increase Your Ecommerce Sales (Price)

It defines what should be the price a customer should pay to obtain your product. Just like deciding various aspects of your products, deciding price is equally important for a successful e-commerce business.

You charge too low, you will go out of business sooner or later. You charge too high and your customers will abandon you.

Remember that your customers are not buying just your product, they are buying a whole set of values associated with your product which can be speed, quality, ease of use, or something else. Click To Tweet

Cost is not exactly what your product is worth production-wise, it is also what your product is worth customers’ perception-wise.

The right cost of a product will take into consideration both tangible and intangible benefits that it has to offer. It is one of the most important tactics to increase sales for an eCommerce business.

 

What factors affect an eCommerce product price?

A few other things to consider while deciding your e-commerce product pricing are:

1. List Price

What’s going to be your list price for your product?

2. Discounts

Are you planning to offer discounts? If yes, what kind of discounts and how much?

3. Payment Period

If you’re selling an expensive product including B2B products, what’s going to be the payment period? Does the payment has to be done at the beginning of the purchaser or at the end?

4. Credit Terms

If you’re allowing the purchase of your products on credit, what are going to be your credit terms? How much is the monthly installment going to be?

 

3. Offer Convenience to Increase Ecommerce Sales (Place)

5 channels increase ecommerce sales

The ease and convenience of obtaining our product can give a major boost to your e-commerce sales. Unlike old retail days, e-retail provides more convenience to a user. Click To Tweet

How many times has it happened that you liked a product but it’s not available in your neighborhood, so you switch to an alternative? Or the product is available in a store but not online?

Or the checkout process is so cumbersome that you end up abandoning the product and buying it from Amazon who offers you shopping convenience?

 

How to add convenience to increase your eCommerce sales?

Here’s what you have to consider to make sure that your products are conveniently available to your customers:

1. Channels

What all digital channels are you going to use for your product distribution? Just Website? Social Media? Selling on third parties like Amazon and websites of some other big retailers? Affiliate selling on other websites? Or something totally different?

2. Coverage & Location

What all cities or countries do you want to cover? Do you want to sell your product just in the USA? Or want to include Germany, Italy, France, or any other country?

3. Inventory

How much inventory do you want to keep? What’s going to be the process to replenish the depleting inventory? How much time will that process take?

4. Transportation

How are you going to deliver your products to your audience? Are you going to ship it yourself? Send it to a warehouse-like Amazon? Store pickup? Will you have your own delivery system? How are you going to transport your products to your brick-and-mortar stores?

 

4. Better Communication Leads to Increase in Ecommerce Sales (Promotion)

If your product is solving one or more of your customers’ problems and is also fairly priced considering the value it is offering but is still not able to generate sales, then the problem can be related to communication.

Either your customers don’t know that you even exist in this digital crowd of e-commerce stores or they fail to see the value that you are offering.

In both cases, you have to communicate the value of your product in a way that makes them not just aware of your existence but also, persuade them to buy that product.

 

What are the various ways to communicate with your customers?

When it comes time to consider, some of the decisions you are required to make are:

1. Advertising

What kind of advertising are you planning to do to increase brand awareness? Digital advertising? Social media advertising? Google advertising? Online media advertising? Video advertising? What will be the budget? How frequently are you planning to do it? How are you going to measure the results?

2. Sales

Are you planning to do some kind of sales as well? Cold calling? Direct online sales?

3. Promotions

What kind of promotions do you want to run? Virtual events?

4. PR

How are you planning to do online public relations and online reputation management? Or how are you going to measure your reputation? What actions would you take to correct it?

 

 

17 Easy and Effective Tips to Increase Sales of Ecommerce Businesses

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Lets analyze each of 17 sales strategies for Ecommerce.

 

Build an Email List

A very easy and effective tip is to build your email list for the success of your eCommerce business.

It may sound daunting at first but I am telling you it can work wonders for your eCommerce business.

Once you are done with this, you can easily retarget people who are interested in your business and your products.

It also gives you a chance to build your community further enhancing the sales of your eCommerce business.

 

Go for Upselling Your Product

When you use the strategy of upselling in your e-commerce marketing strategy, you are convincing your customers to buy your products. For many businesses, this strategy can be more effective than acquiring new customers.

Sometimes you may have a premium quality product but your customers are not aware of it. They may also need some evidence on how your premium product can be a better fit for their needs.

Make sure your product fits the needs of your customers. Also, be sensitive about the anticipated price range of your customers. Keep it in mind, for the 17 sales strategies for ecommerce.

For example, If a computer brand comes up with an advertisement for a particular model, it will define its features along with upgraded features (a comparison) which is its upselling strategy. It may also come up with additional accessories for you to choose it over others. This is cross-selling.

 

Open a Facebook Store

Facebook is the topmost accessed social media platform. Facebook is the topmost accessed social media platform among the innumerable social media platforms list.  Statistics show that the US accounts for 190 Million Facebook users. It is the most visible platform on social media and e-commerce marketing. It is connecting people and brands and products.

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As per 2018 statistics, 78% of American consumers have discovered products through Facebook. Users not only spend time chatting or scrolling for entertainment but they also browse and research for products they want to buy.

One of the 17 sales strategies for ecommerce is to kick start your sales by opening a Facebook store online.

 

Engage in Live Chat With Your Online Store Visitors

Live chat is a high-impact way to engage with your visitors and customers. It can help you grow your business. Data tells that 41% of customers expect live chat on your website. Moreover, it is expected to grow by 87% in the next 12-18 months.

Many live chat tools can let you target browsers on certain pages after they have been on your site for a certain duration. It can also happen through email newsletters.

Live chat opens the door to direct communication with your customers. This will help you in addressing and answering their concerns while they are planning to buy.

For instance, Luxy Hair gets engaged in live chat to inform customers about their order status and many more things. Their customers do not require to contact the support team over email. So, it helps the brand a lot as it answers its customers’ queries directly. It also helps in keeping the customers intact because of their seamless services.

E.g Foot Locker gives a chance to win.

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Integrate With Instagram

Instagram is the fastest-growing social media platform. It has over 500 million daily active users. Studies show that over 130 million people engage with varied brands’ Instagram posts every month.

Your e-commerce business can surely excel here if you strategically use photos that are compelling, appropriate hashtags, posting at the right time, and other related factors. These all factors will help you in increasing your followers on Instagram who are interested in your products or services.

Note: If you want to increase your reach organically, you can be in continuous engagement with your audiences. This will help in building trust and loyalty. This is the most important of all from 17 sales strategies for ecommerce.

You can run contests and go behind the scenes to showcase the development of your products. Also adding products to your Instagram posts and stories gives a direct opportunity to your followers to purchase the products. This is a great way for your e-commerce marketing.

Reduce Abandoned Carts

One thing you need to remember here is you are losing huge money every time shoppers abandon their cart while purchasing your products. It is seen that most of the time your visitors add the item to carts that they like. Unfortunately, they abandon carts during the checkout process.

According to the study of Baymard Institute, approximately 70% of shopping carts are abandoned. You can address these issues by reminding your shoppers who have abandoned their carts to complete their purchases. You can also do it with discount offers, free shipping, gifts, etc…

Another effective e-commerce marketing idea can be to reduce the rate of abandoned carts by email recovery campaign.

This is something that can convince your visitors to make a return visit and purchase the products they want to.

 

Make the Services Easy for Your Customers

First of all, design your online store properly. A poorly designed store is never welcomed and this might be the reason for you losing your customers.

Your customers don’t want to come to your store to see messed-up things. They want a platform that can satisfy their needs.

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Besides being trustworthy, provide your visitors with a clear value proposition, easy-to-read font, and also easy navigation. This makes their searches easy.

Moreover, distinctly segment your products by putting them under different categories and on different pages. Make the right balance between the texts and visuals.

This will make it easy for your potential customers to buy from your e-commerce store. It further helps in providing improvised user experiences and generating greater retention towards your brand and products.

 

Try to Capture Email Subscribers

Email marketing is a very well-known medium to increase your sales and convince your customers to buy your product or services. 80% of business professionals feel that email marketing increases customer retention. It also offers more intimate interactions. It gives your users a space to express things that they cannot on a social media post.

If you want to start email marketing, promote your newsletter, blogs actively. This can bring more subscribers to your list.

 

Use Scarcity Tactics

Being scare of your product creates a sense of emergency in the minds of your customers which compels them to take action.

Note: If you tell that your product is limited in supply or is available only for a shorter duration, it will make your buyers buy from you.

You can use scarcity to boost your sales by giving hot flash sales, add a countdown timer on your sale, display the number of the item available.

 

Optimize Your Store for Mobile

People love shopping through phones because it is a handy and easy technology. This trend is rising day by day.

So, it is a great opportunity for commerce businesses to increase their sales.

Make your online store accessible to your target customers by optimizing it for phones.

Use SEO Plugins

Optimizing your eCommerce business for search engines opens up the opportunity to organically increase your traffic. If you want to rank first on the Google page, this is the best technique for you.

It not only increases your reach but also generates more sales for your business.

Moreover, SEO for eCommerce stores is not very time-consuming, you can choose from several great plugins to simplify the process.

 

Highlight Your Top-Selling Items

One of the 17 sales strategies for ecommerce is that you should not forget to showcase your top-selling items.

Your store’s landing page should be like a home full of best-selling products of your store. Remember, this is the first thing your visitors will see. So, it is your chance to set your first impression.

Showcasing your best-selling items will help you reach out to them easily. Also, it will help you in providing choices of products that are most demanded.

 

Integrate Instagram 

We all know that Instagram has unstoppable posts. So, why not go with opening an Instagram business profile that highlights your products to your target set of audiences.

Link it directly with your e-commerce business. It helps you in providing a wide window of sales opportunities.

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You can use images of your products to catch the eye of your target audiences and your followers.  One of the most important of 17 sales strategies for ecommerce is using Instagram.

You can also add your feed to your eCommerce site directly which is another way to integrate Instagram. This will help you in encouraging social engagement from your visitors.

 

Go With Live Chat

Live chat is another way to increase sales of your eCommerce business. It may sound complex but it is very simple to implement.

Note: Adding the option of live chat on your store allows you to directly speak and engage with your visitors. This helps you to gain trust by solving their queries.

It also gives you the chance to influence them positively. For instance, if you are a clothing e-commerce business, your customers can know the size of the outfit that is true as per their size before they buy it from you.

They can get in touch with you by putting this query in an email thus establishing a connection between potential buyers and your brand.

 

Retarget Visitors on Social Media

Targeting your visitors is a great strategy for the growth of your eCommerce business. Many times it happens that your customers leave your online site or store without making even a single purchase. This is where visitor retargeting comes in.

You can target your paid social media ads towards your target audiences. There are other ways also.

For instance, if someone has clicked on a certain product but has left your store without purchasing, you can promote that particular product to them on social media.

You can also offer them discounts or go by the scarcity approach.

 

Showcase Product Benefits

To grow your online sales and business, you must showcase the benefits of your products in a better way.

Remember people buy benefits and not your features. The better the benefits, the more the sales.

For instance, take incredible shots of your products that are eye-catching. You can also go by creating videos of your product and explain its benefits.

Go Organic And GMO Free!Effective Grass-fed Marketing & Advertising Techniques

 

 

Key Takeaway: How to Increase Sales of an Ecommerce Business

These 17 sales strategies for ecommerce will do wonders for your business.  Make sure that you make a checklist and properly analyze all factors.

When a product that offers customer value, is priced right, and is conveniently available, it is combined with effective brand communication, generates e-commerce sales.

Do you have any problem with your brand communication? Do you think that your product is good and problem-solving, and still not many people are buying it? Then, It’s time for you and me to get in touch.

 

 

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