What is Interactive Digital Advertising & What Makes It So Effective?

Everything is about interaction these days. Brands engage in interactive advertising to target the ideal audiences in the best way possible.

However, many either get the idea of interactive advertising wrong or get the idea right. But many times they falter in the execution because of a lack of direction.

Therefore, today we are here to tell you everything about interactive advertising. Firstly, let us understand what interactive digital advertising is.

What is Interactive Digital Advertising?

Interactive digital advertising is an advertising technique where brands encourage people to engage and interact with their digital ads.

This form of advertisement uses interactive modes of online media. It includes social media, videos, web banners, etc.

The main motive of interactive digital advertising is to engage with your customers and interact with them. This will not only attract customers to you but will also increase your visibility.

Interactive digital advertising includes both paid and unpaid promotion of products, services, and ideas which in turn initiate actions between the users and the brands.

These kinds of ads give a personalized experience to its customers which sets it apart from other advertising campaigns.

The Internet has played a very crucial role as it allows brands and advertisers to collect customer information and create targeted ads.

For instance, video ads are a great example of interactive digital advertising. It not only grabs customer attention but also compels them to take advantage of your products and services.

 

What is the Current Stage of Digital Advertising?

interactive advertising

When I got to know that 80% of digital advertising is ignored, I knew things need to change to make these ads more interesting and interactive.

Interactive ads should convince your customers whatever your brand is showing is true to their needs and beyond stealing their attention.

On the other hand, brands can save a huge amount of money. They will make them feel great when their ad budget is not wasted in showing ads to the non-targeted group.

If you don’t stay aware of the number of consumers who ignore or block ads, your followers will start decreasing. 

So, try to figure out how we can change the current scenario of digital advertising and make it more effective.

 

What Makes an Ad Interactive?

interactive ads bizadmark

The main motive of interactive ads is to develop connections with the target audiences. Your advertisement should resonate with the needs of your target audiences.

Online ads are an inseparable element of our lives and when it becomes interactive ads, it adds extra relevance to your customer’s needs. Here are a few elements that make your ad interactive. Take a look below.

 

An Ad That Evokes Curiosity

Curiosity is the main element that makes your ad interactive. Your ad should be interesting, engaging, and thought-provoking.

Remember, humans, are curious species. When you insert an interactive element in your ad it makes them curious about your offerings.

You can use words like hidden, confidential, backdoor, etc. to make them curious about your offerings.

You can also use contradiction while advertising your interactive ad among your target audiences. Tell something that they can never expect from your brand. This will help you in garnering greater engagement.

 

An Ad With an Emotional Tone

The use of an emotional tone in your advertising makes customers relate to you and get attracted to you.

Emotions are psychological triggers that can drive consumers towards you. 

Remember, every industry is different and so should be your message.

For instance, if you are selling baby products like baby cream or lotion, then you should design your ad in a way that builds an emotional connection with the mothers. This is how interactive ads work wonders.

 

An Ad That is Simple

When your ads are simple and easy to understand, your customers connect with you easily. If you want your customers to be highly engaging, make your ad strategies simple and engaging.

Do not confuse them with your offering, instead add an effective call to action. Add value to whatever you deliver to them. 

Animated ads are a good example of this. They are eye-catching, attractive as well as very interactive.

 

What Kind of Digital Ads Do People Love?

interactive advertising guide

When consumers stop engaging with passive text, image, and digital video ads, you should try out digital advertising for your brand.

 

The Secret of Not Creating Boring Interactive Ads

Well! The missing element in interactive ads might be the element of ‘experience.’ So, when you add ‘experience’ to your digital ads, you start seeing the difference.

In the words of Jeffrey F. Rayport, “human experience is the only medium to provide effective advertising”. As a matter of fact, digital experience has become the only way to bring back the lost attention of your customers towards your ad.

The process of adding experience to any digital ad is very strategic in nature. It starts with thinking about a creative idea and then seamlessly crafting the same idea in the form of an ad message to target your ideal customers.

 

Interactive Digital Ads vs Ordinary Digital Ads

Interactive digital advertising

Interactive digital advertising lets your audience interact with your brand. These ads are active in nature and add life to your brand message. Click To Tweet

In addition, make sure that your message is reaching the right audience.

A digital ad becomes effective when it compels your target customers to interact with you.

This is the reason interactive digital advertising is gaining popularity.

Do you remember Burger King’s ‘delete 10 Facebook friends, get a free Whopper campaign?’ It gained massive popularity and engagement. Customers loved this ad campaign.

So, you also want something similar for your business. You want your customers to stop ignoring you, blocking you, muting you, or skipping you. You only want them to interact with you.

You can do this by enriching their digital experience with the help of interactive digital advertising.

 

 

How to Create Effective Digital Ads? 4 Tips for Not Getting Ignored

interactive ads 5

An effective digital ad should have four things in common. If you add these four elements in your digital ad, your ad might turn into an award-winning, attention-grabbing, and revenue-increasing ad.

 

1. Keep Your Ad Relevant

Effective digital ads are relevant in context. As a result, consumers don’t find them irrelevant, stupid, and ridiculous.

 

2. Make It Purpose-Oriented

Interactive digital ads should help your customers in reaching their personal objectives.

You can do this by integrating your brand message with their day-to-day activities like birthday celebrations, cooking breakfast, walking in the park, or any other activities.

 

3. Don’t Ignore Time-Sensitivity

Time plays an important role in digital advertising. If an ad is shown at the wrong time, it won’t work.

Your product should hit customers’ minds when they are looking for something to satisfy their needs.

4. Make It Compelling

Another important thing to remember is not to make your digital ad boring.

Boring ads get ignored most of the time. So, make your digital ad interesting and engaging. In short, your ad should compel people to take quick action.

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What Are the Types of Interactive Advertising?

There are varied forms of interactive advertising. Here are a few categories of interactive ads. Have a look below.

 

Video Ads

Interactive video ad

Videos are the most interactive form of advertising as it consists of both audio and visual elements.

Videos are not only a part of the digital world but are also displayed through billboards. When we talk about digital interactive ads, they are for online platforms.

For instance, chef Gordon Ramsey undertook a video display before starting his new television show called ”The F Word,” to promote it.

 

Social media Ads

Social media is one of the most used platforms to interact with the target audiences thus allowing brands to achieve the desired results.

The motive of your interactive digital advertising is greater customer participation. You can ask your customers to give feedback about your products or services. Also encourage them to participate in the contests that you organize. 

Moreover, when you see your target audiences engaging with your ad, keep them engaged. Stay consistent with your goal and you are good to go.

 

Playable Ads

interactive advertising 4

This is one of the most interactive ad types. Such ads offer a short preview of a game and allow the viewers to try their hands into it. These ads are mostly in the form of apps.

They are also known as try-before-you-buy or micro-games. They are mostly found on mobile devices.

The primary components of the playable ads include- lead-in-video, game demo, call to action. Playable ads have the power to collect user data. It helps brands to determine how users are engaging with their ads and how they can be improvised.

 

Augmented Reality

Interactive AR ads

Another form of interactive ad is augmented reality. Such ads prompt users to photograph and share effects like the one created through Snapchat lenses.

These fun elements help in getting larger audience engagement. So, try your hand on augmented reality.

 

 

What Are Interactive Social Ads?

social media marketing for followers

Interactive social ads are ads designed in a way to attract more clicks by hitting the target audiences. Brands can reach them through varied social media channels, news feeds, apps, and websites.

Through interactive ads, you can form an effective brand-customer relationship. After all, your main motive is driving greater engagement and promoting sales of your product.

For instance, you come across varied posts on Instagram related to entertainment, sports, politics, etc. Numerous posts get thousands of likes and comments. Why do some posts get so much popularity? It is because of the interactive nature of the ads that compel the viewers to respond.

 

 

What Are the Benefits of Interactive Digital Advertising?

Advertisements are a part of our daily lives. It influences all of us. It depends on us how we take the message and interpret it. There are many benefits of interactive digital advertising for brands. Have a look at the points below.

 

Greater Customer Engagement

The main motive of creating interactive digital advertisements is to engage with your customers. As compared to other forms of advertising, digital ads garner larger engagement. 

One reason for greater engagement is the presence of a larger section of people on digital platforms. This makes it easy for the brands to reach out to their target customers easily.

 

Brand Awareness

If you want to increase your visibility and brand awareness, interactive advertisements will help you do that. 

Try to do it in a unique way that garners greater attraction. For instance by using special effects and graphics.

 

Boosts Interaction

It is very obvious that interactive and relatable ads generate more engagement than other ads. 

Interactive digital advertisements boost social interaction between the customers and the brands. Moreover, when you incorporate images and graphics into your posts, it becomes catchy and grabs customer attention thus compelling them to interact with you.

 

 

5 Trends in Interactive Advertising

Interactive advertising is very trending these days. Brands are incorporating various tricks and techniques to get customers’ attention. Here are a few trends that you need to follow.

 

Communication Approach

As I discussed earlier, communication and engagement is the key to an ad campaign’s success. 

So, without any expectation, your first aim should be to engage in effective communication with your target audiences. This will fulfill all your other expectations.

 

Value-Based Messaging

Interactive advertisements have great powers. Your messages are directly proportional to your audience’s response. Remember, the positive the messages, the positive the results, and vice-versa.

So, before anything else, you should think of giving value-based messages to your audiences. This will build trust in your brand and also make your customers stick to you.

Moreover, value-based messages in interactive advertising help in influencing customers’ decisions as well. Your customers will buy from you when your brand resonates with their values and experiences.

 

Mobile-Centric Approach

Mobile is the most used device among people. So your interactive ads should be focused on mobile devices. This will help you in getting more visibility. 

Moreover, ads mostly get clicked on mobiles as people carry them in their hands most of the time.

So, this is another trend that you should keep in mind to position yourself in the market.

 

Data-Driven Insights

I think this is very important when we talk about advertising. After all, dominating the ad world requires knowledge about your customers and the market.

It helps you stay informed and design effective interactive ads. Moreover, it helps you in creating strategies that are highly customer-centric. 

Videos Are Rising

I think this doesn’t require any explanation. We see numerous videos on social media platforms now and then. 

Videos are going to rule the future of interactive advertising. 

Moreover, video ads get greater attention as compared to image posts and stories.

Video ads educate people and also interact with them. It informs and influences them.

 

 

4 Proven Ways to Make Experiential Interactive Digital Ads

Before you decide to make your digital ad more experiential or interactive, try to understand your target audiences first.

There are four ways to add customer experience into digital ads to turn them into interactive ads.

 

1. Add Experience When Their Attention is Available

There is always some free time between the two activities of a customer.

This is the time when their attention becomes available and you get the opportunity to make an impact on them.

For example, when they are switching from scrolling on Facebook to ordering groceries on Wholefood, they have some spare time that can be used by you for your message delivery.

If an ad is delivered at the right time it becomes effective and engaging. Brand awareness ads work amazingly at this stage.

 

2. Add Experience When They Are Socializing

This is the time when your customers are taking a break to interact with others and make new connections.

If you show your interactive digital ad at the right time, on the right channel, and in the right context your ad can work wonders.

Make sure that your digital ad aligns well with your customers’ social goals and solves their needs.

 

3. Add Experience When They Want to Be a Part of Community

Being a part of a community is a way of self-expression for your customers.

This is how humans define their identity and address their desire for membership and social status. In addition, it has an empowering effect on your customers.

A tribe can only be formed if the values of the tribe are the same as those of its members.

So, make sure that your ad message is displayed to those customers whose needs and values are in alignment with your offerings.

Design action-oriented digital ads rather than just brand-awareness ads to get greater visibility.

 

4. Add Experience When Words Can’t Make an Impact

Even though not all words influence your customers, words can be very powerful if used in the right manner.

Right words can evoke strong emotions or thoughts among people.

For example, ‘tomorrow is another day’ gives you hope, ‘life is good’ makes you happy, and so on.

When the right words are used at the right time and in the right context, they can initiate actions and trigger the right feelings.

 

Key Takeaway: Interactive Digital Advertising

Continuing to advertise when you are not heard, seen, or loved is not a smart decision.

When you’re ignored, you have to analyze what are you doing wrong and find a new approach to your way of advertising,

The purpose of digital advertising should be to deliver value to your customers, win their trust, and start a profitable customer relationship.

The only way you can start mattering as a brand to your customers is when you start adding the missing element of ‘experience’ in your digital ads. Interactive digital advertising is certainly one of the effective ways to do that.

If you need help with interactive digital ads that will bridge the gap between you and your customers, get in touch with our advertising team.

 

 

Want Bizadmark to create interactive digital ads for your brand?

 

 

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  1. debora

    This article is very informative, updated and transparent.
    What a useful information provided by this blog! It’s remarkable. Thanks for helping me out

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