Successful business needs successful marketing
The foundation of any business is not the product but its customers, and for reaching those customers, there is a need for good marketing. It can help in creating, communicating and delivering values to your customers. Good marketing helps your customers understand why your product is better than, or different from your competitor’s product. A good marketing plan can help you reach your target audience and boost your customer base. It ensures that you are heard, you are seen and you are found in the crowd.
From short-term results visible in the form of sales turnover, shareholder’s value to long-term results like brand equity changes, customer awareness of your products, customer attitude and behavior towards your products, market share, relative price premium, number of customers, perceived quality and customer loyalty and retention , marketing can do wonders for your business irrespective of your organization size.