The New Nike Ad Campaign Is All About Being Bad At Sports…

The new Nike ad campaign is sure to inspire you. Nike has taken on a refreshing approach to sports in its new ad campaign. In its “Play New” ad campaign, Nike is celebrating the spirit of not being so good in sports.

The 60-second ad campaign doesn’t speak of the same old “Going against all odds and winning”. It speaks of being bad at something but trying it nonetheless.

 

All About The New Nike Ad Campaign

“Here’s to going for it and being terrible,” The ad campaign says. Instead of winning, Nike is showing the spirit of giving it a shot, and enjoying it even if you don’t win.

It features various sports stars trying the sports they aren’t familiar with. For instance, basketball star Sabrina Ionescu is trying out tennis whereas, world-class sprinter Dina Asher-Smith tries out golf.

With this, Nike is inspiring people to try on new things. “You know what doesn’t suck? Trying to do something that you have never done before.” Says the ad campaign.

 

Creating An Emotional Connection With The Audience

Brands need to create a connection with the customers in order to win. A brand that instills a sense of inspiration will be the one to stay in their hearts.

Not only this, but the brand message also plays an important role in shaping its standing in front of the audience. Therefore, Nike’s message of trying and not giving up is something everyone will get on board with right?

That’s it for today, you can subscribe to our newsletter to get more updates like this straight into your mailbox. Until next time folks. Oh, and don’t be afraid to try something new today. Do it the Nike way. Laters.

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