Snapchat is a fun social networking application. Did you know that numerous brands these days are using Snapchat for advertising? Yes, they are. Snapchat provides a wide range of features for brands to do digital advertising effectively and encourage people to take action. It helps you to connect to your target customers within seconds.
So, what goes into the world of Snapchat advertising? How are brands using it to their advantage? And what does it entail for businesses? We explore all these questions and find answers to them right here in this article.
Read on to know more about it and grow your business through Snapchat Advertising.
Rise of Snapchat Advertising
Snapchat came out as a social networking platform where users could send pictures that would disappear once the recipient had viewed them. Individuals could share photos, selfies with each other while all these were protected.
Snapchat launched Stories, its version of a timeline, in 2013. Users could upload images or videos from Snapchat to their story feed, and for 24 hours so that their friends could see them. It had the most diverse features that no other platform had. And that contributed further to its massive popularity.
It slowly began with the brand advertisement features, and this platform has been one of the favorites for the brands since then.
Now, it is one of the most used social networks in the world. A report by Statista states that the United States had the world’s highest Snapchat user base as of July 2020 with an audience of over 101 million people.
In 2023, the photo-sharing site is expected to reach 365 million global users. Snapchat’s advertisement revenue for 2019 was projected to be over 2.6 billion US dollars.
Why Does Snapchat Advertising Work Better Than Other Social Media Advertising?
Snapchat advertising helps your business to grow faster and engage better with your audience in a fun way. You can interact with your audience using snaps and fun filters and have a fun conversation and a better relationship with your customers.
Let’s look at a few reasons why you should choose Snapchat for your advertisements.
1. Builds Audience Connectivity
Snapchat is mostly used by younger generations and this is one of the best platforms to target the younger generation. This doesn’t mean that other generations won’t become a part of the Snapchat family. You can choose your target audience and connect with them accordingly.
Here, you can use a lot of filters and images that are fun and colorful to attract your audience. Snapchat flows with vibrance and colors and that’s how brands can use it to create a connection with their target audience.
2. Improves Customer Engagement
Advertising on Snapchat helps your brand to be discovered by new customers and increase engagement with the ads.
For example, if you are launching your new product, your ads can be seen by the customers in the discovery space and find all about your products and your brand. Business Snapchat advertising lets you reach your target audience easily and interact with them through your ads.
Whereas, other social media websites generally showcase more video content or user-generated content in their discovery section. With numerous people using it there are chances that your ad may get lost on the web. So carve your Snapchat advertisements strategically and creatively to get the best engagements.
3. Creates Unique and Fun Content
Snapchat is a type of channel where your brand could show the playful and fun side so that your audience can know your products and understand your brand better.
You can engage your audience by using a lot of filters and showcasing your creativity. Be creative and give a lot of information to your customers about your brand.
Nowadays, people are more into brands that use an unconventional form of advertising. For instance, you can display the scenes in video and turn them into interesting video ads. You can also use stickers and lenses to give your ads a unique touch, and stand out from the crowd.
4. Offers Better Features
Snapchat offers users and brands to use different kinds of ads and features to use in their ads. One of the most popular features of Snapchat is its facial recognition or geo-filters.
A lot of brands experiment with different features to make their ads reach their target customers. Like for example, taco bell used this feature to change the shape of their customers’ faces into a taco shell.
Disneyland captured the image of their customers visiting Disney land and used the filter of a mickey mouse. Such kind of advertising increases brand awareness and persuades the customers to buy their products.
While other social media channels may be constrained to a limited kind of geo-targeted advertising, Snapchat goes all out for Business Snapchat advertising. Its augmented reality medium offers a plethora of ways in which brands can engage with their audiences.
What Kind of Snapchat Ads Can Businesses Create?
1. Image and Video Ads
Some ads appear in between the stories. These are the most traditional ad formats that cover the whole screen with the image or a video. Customers can just swipe up if they want more information.
Such kinds of ads help in generating brand awareness and letting your customers know more about your products. Video ads can be of a maximum of 10 seconds. Once, the customers swipe or click on it, it automatically makes the customers reach the brand page or website.
For example, if you are sharing an ad for some new deals on your product and want to attract customers to your brand, this is the kind of ad you should opt for.
2. Story Ads
Story Ads are a series of three to twenty Snaps that can be used by the brands to advertise to their customers.
This resides in the discover section alongside common content tailored to the tastes of Snap chatters. Whenever a person opens a Snapchat, the first thing that they are going to see is either the stories or the discovery section.
If you advertise your products or brand through this ad, it can easily gain a lot of attention from the customers and add new customers to your list.
3. Collection Ads
These kinds of ads appear in stories. Such kinds of ads help the advertisers to showcase a lot of their products together. They look like a product catalog section so that it is easier for people to unlock the products offered by the brand.
Your brand can showcase up to four images at a time. It gives a smooth and easy experience to the users of Snapchat to view your ads and engage with them in a better way. This enables your customers to shop and purchase the products wherever they like.
4. Filter Ads
Snapchat has made filters a fun concept not just for the users of Snapchat but also for the brands to have a fun interaction with their customers. The dog face filter is one of the most popular filters that audiences started using after Snapchat came out with it.
These are Ads that have innovative slots that can be spread over Snaps thus enabling brands to engage in conversations with the Snap chatters. You can choose filters that represent your brand.
Have a fun interaction with your customers. Such kinds of ads make your brand stay in the minds of your target audiences for a longer time and generate brand awareness. You can also create your brand’s filters and persuade audiences to use them and post snap stories. This way your brand will be promoted and spread across a plethora of audiences.
5. AR Lens Ads
With filters, you can also use the augmented reality medium to give an overall experience of your products to your customers. This will give them a personalized experience. You can also use custom filters here and choose the ones that fit your brand image. Business Snapchat advertising is the best way to get attention.
For example, if your product is lipstick, you can come up with an ad to help your customers know the exact shade which suits their skin tones.
If your customer likes your ad, they can also send it to their friends thus increasing your customer base.
6. Geo-Filter Ads
Geo filter ads help in sharing the location through ads. It also allows the brands to use their brand logo along with the geo filter display within a certain radius of physical stores across the country. It is a location-based overlay that your customers can find out just by swiping right on your Snapchat ad.
Business Snapchat advertising helps the customers to know your brand location and helps your customers to get to your store immediately. Not only this, it helps your brand has a global reach. People are going to know that your brand exists in these places and hence generate brand awareness.
For example, when you use the location and the customers use the keyword to search a product through the discovery option on Snapchat, your ads would reach faster to them. You can also use Canva for premade geo-filters templates for Snapchat.
You can also make global connections with your brand and sell your products to local customers as well as customers abroad at the same time through Geo-filter advertising on Snapchat.
7. Long-Form Video Ads
These kinds of ads can be created to create a deeper bond with your customers. These are almost 10 minutes long video ads. Ensure to use storytelling here, so that you can connect with your customers using an emotional aspect.
These kinds of long video ads can be helpful in creating trailers or teasers for your new product launch. This will bring excitement among people. A certain amount of hype helps the brand to make its products reach its audience.
Long-Form Video ads can be used as Story Ads on Snapchat where the audience can view a video up to 1GB. Once your audience clicks on the ad, you can make them reach your website too.
This way your customers will be able to understand your brand and its values and choose you over others.
Getting Started with Snapchat Advertising
I hope that you have understood why you should be using Snapchat ads. But how will you start with an ad on Snapchat?
You can easily create ads through Snapchat Ad Manager. Snapchat ad manager is on the left side of your screen and you can easily use it to create your ads.
Follow the steps given below to start with your ads on Snapchat.
Step 1) Choose your goal or objective
Before beginning with any advertisement, you should know what kind of ad you want to create and who your target audience is.
Once you know your target audience, you can start preparing for the content of your ads, set the budget of your ad, etc. You can either run them immediately or schedule them.
Step 2) Choose your ad set
Choosing an ad set makes your ads reach faster to your target audience. This further makes your audiences connect better with your ads.
For instance, when your customers are on Snapchat, there are more chances that your customers will see your ad with the location than without the location. The keyword makes your ads easily discoverable.
Step 3) Choose your ad type
Once you are done with the above points, now you can choose which kind of ad you want to choose to reach your audience. There are various kinds of ads that Snapchat offers. Choose the ad that suits your content and your brand in the best way possible.
Don’t keep following the same kind of ads, your customers may get bored with it. Be creative and use all the features provided to connect with your audience better and begin with your ads on Snapchat.
Once you are done with your ads, go to the analytics page and check for the results of your ads. Through this, you can figure out if your ads reach your customers and are liked by them.
If your ads are not working, you can make changes in your business Snapchat advertising and connect with your customers better.
Which Brands are Growing with Snapchat Advertising?
Taco Bell and Snapchat Advertising
This was one of the brands that initially started with advertising on Snapchat. They have taken advantage of the features that Snapchat has provided and have created amazing ads.
For example, double-layered tacos and grande stacker ad campaigns, the ads by taco where they used their customer face as a taco shell, their exclusive deals ads, etc.
They use a lot of story ads to reach their customers effectively. They also use this medium to display their new food categories and types to create hype among their audience, especially the younger generation.
Other than ads, they also use Snapchat to give out a lot of information to people and also products and videos to keep their audiences engaged.
Amazon and Snapchat Advertising
Amazon is absolutely killing it on Snapchat with their ads. They usually give out their black Friday deals and sales ads on Snapchat to attract their audience.
Amazon breaks in with a lot of offers particularly during the holiday season, which immediately attracts customers.
This helps in adding to the shopping process a sense of urgency and excitement and persuades people to purchase their products immediately.
Bumble and Snapchat Advertising
Brands like bumble which is a dating app are doing a great job on social media. It is because of social media that these brands generate brand awareness and let their customers know about their services and features.
This platform is extremely useful for this brand since its target audience is mostly the younger generation. Bumble uses Snapchat and has now been coming out to normalize the concept of virtual dating during such a crisis.
Bumble recently partnered up with Cosmopolitan for their Snapchat campaign. They instantly attracted a lot of their audience by using bumble. They have also used a lot of influencers to grab the attention of women through their ads on Snapchat.
Key Takeaway: Snapchat Advertising
Snapchat base is increasing. The base of the audience that uses Snapchat isn’t just limited to people. Brands know this is where the users are existing and they are adapting and using this platform to their advantage. Moreover, brands use this platform to advertise themselves with fun content and attract their customers and increase sales.
Influencer ads are now popular even on Snapchat, so you can consider using this kind of ads too. This platform has a high engagement rate and will definitely bring greater engagement.
Snapchat is one of the leading social media channels and when used properly, it can cause your brand the sensation it desires. Sounds like a plan doesn’t it? So are you ready to step into the world of Snapchat advertising?
Till then, keep Snapping!
Want Snapchat Ads That Your Audience Can’t Ignore?
People who read this blog are also reading:
