Top 7 Reddit Marketing Tips Shared by 1067 Redditors

Did you know that Reddit is the tenth most popular social media platform? The use of Reddit is rising faster than the speed of lightning. This means that Reddit is being used by brands as well. I am sure you are searching for some Reddit marketing tips for your business.

Well, this is what I am here to tell you today.  I spend so much time on Reddit discussing marketing and advertising with other users, that today I went a step further and collected the top Reddit marketing tips in one place.

You never know who can give you the next best idea. With that thought in mind, I started analyzing various Reddit user posts about Reddit marketing.

It took me 4-5 hours to finish my study of the best Reddit marketing tips by 1067 Reddit users. However, I will say it was worth it.

I hope it will prove as beneficial to you as it proved to many of our clients.

Before we begin looking at the strategies, let’s first understand what is Reddit. So, are you with me?

What is Reddit?

reddit users social media by

 

First things first, if you are underestimating the power that Reddit holds, you might want to reconsider.

According to the studies by Alexa, Reddit ranks sixth in the list of most popular websites in the United States alone and the 10th most popular website worldwide.

Now, what is Reddit anyway? Simply put, Reddit is a social media platform filled with forums and subforums where people share their opinions about various topics and indulge in a discussion.

If you have a Reddit account, you can post links, submit comments under others’ posts, and indulge in various discussions about all the topics in the world.

It has a layout similar to forums where people come together and discuss something that interests them all.

You can either download the app from google play or the app store or you can use the web version, up to you.

Over the course of time, Reddit has contributed to many constructive and productive discussions about a lot of topics and the users have provided valuable insights.

This is why brands have been finding marketing on Reddit one of the most useful digital marketing elements in today’s time.

This is because the quality of the audience and the information they seek is pretty different from other social media platforms.

Moreover, there are many layers of a Reddit post in the form of subreddits. Let’s take a look at what are subreddits.

 

What is Subreddit?

Subreddit

 

In simple language, the subreddit is your specific online community and posts associated with it. They are the categories within the Reddit website.

These are highly dedicated to a particular topic that people discuss. Subreddits are usually denoted by /r/, followed by the subreddit’s name. For example, /r/MotivationalThoughts.

Reddit was launched in 2005 and became a massively popular and engaging hub for online discussions on innumerable topics. It has millions of monthly active users and gets lots of engagements.

Subreddit is the heart of Reddit. So to make you understand it falls under the Reddit umbrella.

Users can simply log onto Reddit and get news feed and varied information from their subscribed subreddits. Also, each subreddit is independent of its forum.

Subreddits are not only a place for your Reddit users to meet up at a single place who are interested in a particular topic but also they are the foundations of the latest information.

Now since we have come to know about the Reddit platform, let us discuss a bit about Reddit marketing.

 

What is Reddit Marketing?

reddit for marketing

Reddit is both a social media platform and a website to avail news. It ranks content based on the voting system.

People all around the globe post content while other users upvote or downvote posts. This pushes the most appropriate and interesting posts on the top.

It is a great place for you to find like-minded people and they are usually called subreddits which we discussed in the above section. It includes topics of all genres including politics, entertainment, analytics, and many more. 

With such vast genres of topics and people, it turns out to be a great platform to practice marketing in your related fields. You can target people in the niches that they are interested in. 

One of the major reasons why you should consider Reddit marketing is because of its passionate online community. You will be surprised to see with what intensity people stay engaged on this platform. It is just mind-boggling.

This site has enough space for self-promotion. If you follow all the Reddit guidelines properly I am sure you are going to be a Reddit marketing pro.

The only thing it requires is a strategic and defined approach to target your audiences. Focus on conversations and go with providing helpful yet engaging content for the Reddit users.

 

How Can You Get Started With Reddit Marketing?

You can easily benefit from these best Reddit marketing tips by sharing original stories. Just be consistent and keep a constant look at what people might want to read related to varied genres.

This will help you in gaining a broader vision of practicing Reddit marketing effectively.

In Reddit marketing, content is the key to success. If you produce quality content, you will be liked by many people which will push you to the top.

Also, keep an important thing in mind, Reddit is a social media platform, so users are generally searching for their queries along with entertainment. So design your content in such a way that attracts more and more users.

With 430 million monthly active Reddit users, Reddit has great potential to support your marketing activities. So, if you haven’t taken a step to Reddit marketing, then you should start soon.

Is Reddit Marketing Effective?

Reddit is such a vast platform and can be a perfect place for your marketing practices. If you have doubts about this, then you need to try it once to get the results. I am sure, it will be an eye-opening scene for you.

However, it isn’t similar to other social media platforms. 

Marketing on Reddit requires critical thinking before showcasing your content and links on this platform.  You need to have a deep sense of understanding of the community you are marketing to. 

The effectiveness of any marketing campaign depends on your efforts to understand the platform well and going with practicing your marketing.

Now, you think that this is a very complex platform. But I am telling you it’s a big no if you are thinking that way. 

If you have a critical and targeted group of people in your mind and you’re developing your content or marketing strategies according to them, it’s going to be very easy to target your ideal audiences. 

Reddit has a rich well of information and proves extremely useful for users and brands alike. With you providing the information that Redditors are seeking, your brand will be heard, be seen, and be loved.  

 

Reddit marketing for your brand will be effective if-

 

You are Active

If you put all your efforts into Reddit marketing by being active, your marketing can surely work wonders.

Keep engaging with the online community followed by self-promotion.

However, remember to keep self-promotion subtle, indirect, and at a bare minimum on this platform. Otherwise, it will hurt your brand. 

Also, respond to posts with relevant comments. This will help you build your customer base as well.

By staying active you can easily develop relationships and break all the barriers to effective marketing.

 

Go Organic And GMO Free!Effective Grass-fed Marketing & Advertising Techniques

 

You Follow the Subreddit Culture

Remember, the subreddit has its own rules and regulations. It is more closely knit than other social media channels.

Before launching your marketing strategy on Reddit, understand all the policies of the subreddit very well.

This will help you in targeting the right audiences and right places to run your marketing strategy.

 

You Stay Authentic

Your marketing effectiveness on Reddit depends on your capacity to stay authentic.

One of the best Reddit marketing tips is that users on Reddit are highly engaged. So post content that adds value to your user’s needs.

 Do not exaggerate anything like that can cause you a lot of trouble.

They may also respond to you negatively and may downvote your content. So stay authentic to whatever you do.

 

How to Use Reddit for Marketing Your Brand?

reddit marketing (2)

If you are planning to enhance your business on Reddit and make a strong online presence, then just start by studying how other brands work here.

This will give you a fair idea to carve your best Reddit marketing tips and strategies.

Moreover, Reddit is a great platform to conduct research and to take a look at what is trending in the market.

Here’s how you can best approach Reddit marketing. 

 

Unlock Your Customer’s Feedback

If you want to have an approach to marketing your brand on Reddit then you need to unlock your customer’s feedback as well as suggestions.

Reddit is a treasure of conversation. It helps you know your audience’s favorite products. 

It also gives you an insight into what they think about your competitors. Just listen to them and you have the key to unlock the marketing lock.

In case, negative feedbacks shared by some of your past customers is bothering you, then you should use Podium to fight those 1-star reviews.

 

Discover Uncommon User-Generated Content

You can also discover uncommon user-generated content right here on Reddit.

Besides questions from customers, Reddit is a big storehouse of user-generated content. It may include product photos and testimonials. 

This adds more credibility to your brand. If you are active on other platforms like Instagram, Facebook, etc., then you can also convince your followers to follow you on Reddit as well. This helps in increasing your reach.

 

Providing Support and Recommendation to Your Audiences

Also, keep providing support and recommendation to your audiences. Remember if you want to approach marketing on Reddit, then you need to prioritize support above selling.

You can start dedicated subreddits for queries and problems. This will help in creating a direct connection of your brand with your customers.

Besides Reddit marketing, there is another field called Reddit advertising. Let us understand what it is.

Recommended: 5 Mind-Blowing Quora Marketing Tips for Startups

 

What is Reddit Advertising?

Reddit advertising simply means using this platform to advertise your brand. It makes it easier for your brands to reach your desired set of communities or subreddits through targeted posts and other content.

Users who feel that your product’s ads are in alignment with their interests, tend to get attracted to it.

Moreover, thousands of subreddits on Reddit allow both advertisers and marketers to engage in conversations on a particular niche and attract their target audiences to interact with them.

Advertising on Reddit is different from advertising on other platforms. Reddit communities are very careful about being marketed and promoted.

So, your brand needs to give more effort to community engagement and also think about how you can surpass other Redditors. 

Wondering how to get money to run monthly Reddit advertising? Connect with accredited investors and raise from $100k to $100M easily at EquityNet.

Related: How to Advertise a Boring Product?

 

Decoding Reddit Marketing Strategies of Some of the Top Brands

Nissan

example

A very popular automobile manufacturer, Nissan, was one of the very early companies to experiment with the Reddit format in the year 2015.

Its CEO created a thread of subreddits called “IAmA”(Ask me anything) during the promotion.

In the first phase of the thread, he introduced himself and discussed the Nissan launch.

He also invited people to ask questions. Few people asked about the brand but few asked critical questions like “What’s your rival brand?”

So, questions on this platform may not always be related to the product or services of your brand. These kinds of interactions make this platform and its fans learn more about business and its new products.

Also, Nissan’s CEO puts all his efforts to answer the queries of people. This is the reason for its good image and high trust in the brand.

He might be a business executive but for other Redditors, his image will be more of a down-to-earth business person.

 

SpaceX

example

SpaceX’s initiative to launch its BFR rocket required its CEO Elon Musk to host an AMA.

Elon Musk is a great knowledgeable person having extreme knowledge about almost everything in the world. He is a thought leader in the tech industry.

He has often sworn by the effectiveness of Reddit and subreddits.

So, instead of posting the thread on a SpaceX subreddit, it was hosted on a broad subreddit called r/space.

This was a great way to increase awareness not only from Redditors but also from all space fans who follow SpaceX subreddits.

He is already on the news for his fantabulous work with the space industry and autonomous vehicles. Therefore, his credibility on the Reddit platform shines through. 

This is a very good example of how SpaceX identified a subreddit where a large chunk of Reddit may reside.

After this, they were engaged with the community to gain the interest of their followers.

So, if you want to experiment with Reddit, you need to post interesting and engaging content.

 

Lemonade Inc.

example

Lemonade is an insurance app that created a promoted host targeted on a fast-food subreddit.

It came up with a video that highlighted how insurance payments which are the same as fast food items could help you cover property losses.

So if you are in an insurance or finance industry, it can be a great opportunity for you to share content to show people how affordable and valuable their investments can be. 

This advertisement by Lemonade does that by showing the fast-food cans and how much they can benefit from investing the money that they spend on purchase into insurance.

So do you want your business to use Reddit for marketing? We will tell you how to do it. Have a look below.

 

 

How Can Businesses Use Reddit for Marketing?

Marketing for reddit

Redditors are very much protective and aware of the online communities that they have built. I am sure it is the same with you if you are engaged on this platform.

It is pretty obvious that if your business is on Reddit, you want to use it for marketing or advertising purposes. After all, you want to get attraction and larger followings.

So if you want to use Reddit for marketing purposes for your brand, then you can follow these few tips. Have a look below.

 

First of All, Be a Member

Before you start with your Reddit marketing, you must make your place on this platform.

Be a genuine participant and dive deep into how things work starting from comment threads to entertainment. 

You need to make your people have trust in you and that is what contributes to the success of your Reddit marketing strategy. Make your customer base strong by showing activeness and being a genuine member.

 

Post Original Content

Original content always gathers greater attraction and increased engagement towards your brand.

Now if you think that you can repost your daily Facebook posts or other social media posts on your subreddit, you are never going to get any marketing success.

So, explore new ways to create valuable and engaging content for your online community.

Become a true member of the Reddit community and be a continuous contributor. This will help you in unlocking a bunch of new fans for your brand.

 

Give More Than You Take

It is a fact that brands on Reddit communities want people to contribute their maximum time but they themselves do not contribute much.

This is not going to work. The share of time needs to be proportional. 

You cannot expect your online community to spend higher time when you are not putting your utmost effort into it.

So, act genuine. Focus on giving more, this will help you in getting more. 

Moreover, it depends on your target community and your content to vary the ratio. So always be on the giving side and you will reap rewards. 

 

Never Go For Shills

Faking is never going to give success on any ground.

Talking about Redditors, they have seen it all starting from fake accounts, hidden paid sponsors, etc. So don’t even think of cheating on them. 

As a brand, just be who you are. Do not go for the wrong options to gain success.

Moreover, these kinds of activities make Redditors very annoyed. This can also hamper your brand image. So mindfully use Reddit to gain success in your marketing campaign.

 

7 Reddit Marketing Tips Shared by 1067 Redditors

Now that you have a lot of ideas about Reddit marketing, let’s get to the actionable part.

Through my research on Reddit and observing Redditors’ thoughts and opinions about Reddit marketing strategies, I have combined the 7 best Reddit marketing tips.

These are the ones that were most talked about by the Redditors I observed. Of course, this is not exhaustive. However, this is sure to help you with your Reddit marketing strategy.

So, let’s take a look.

 

Build a Credible Account

You can easily open an account on Reddit but making it credible is all that matters for your marketing success. Redditors usually ignore the accounts that look promotional.

So you need to be very cautious while marketing on Reddit. You need to stay very genuine and should not only focus on selling your product or services.

Reddit is beyond selling and promotions. This is something that makes Reddit very different from Facebook, Instagram, Twitter, and other social media platforms.

Marketing on Reddit requires you to engage with Redditors before selling anything to them. As I said earlier, communication is the key to success here. 

To create an account that shows there is someone who is operating it and is very active. You can easily build credibility if you post good content and leave useful comments that give value.

Moreover, creating value increases your chances to garner engagements and thus become more visible to your potential audiences. Later this can result in lead generation and drive more sales to your brand.

 

Target the Ideal Audiences

Your audiences are the ones who will make your brand reach heights. So always keep them in mind when you are creating a marketing campaign for any platform. 

Choose subreddits that are most relevant to your brand or its products. Doing this will help you in getting greater value from all the efforts that you put in.

Always target that community that is most relevant and will make use of what you are provisioning. There is no point in targeting those communities that are not interested in you.

Also, be active on the subreddit that is related to your niche even if the subscribers are lower in number. This way you can bring more traffic to that particular subreddit. 

 

Be Consistent

Consistency helps in building a better network. A network that is dedicated, a network that is goal-oriented, and a network that seeks information from you.

It helps you in building brand authority as well. But for all these your efforts are a must. It will help you in turning your marketing into a win-win situation.

Therefore, ensure that you are consistent in your community. Keep checking questions asked by users and try solving their queries.

This way you can also build stronger brand-customer relationships. Provide deep and insightful answers. This will also initiate Redditors to engage with you regularly as they always appreciate efforts.

Related: 13 Ways to Use Social Media Stories for Your brand

 

Avoid Spamming

Another important Reddit marketing tip is that you should avoid spamming to the utmost level. The biggest reason why Reddit is successful as a marketing platform is because of its high-quality lead generation.

So, never think of spamming this platform with the same content. Nobody likes that. Think of your inbox filled with those unending spam emails from everywhere. How frustrating is that? I’m glad Clean Email keeps my inbox clean and I don’t have to waste my time on it. 

Furthermore, subreddits come with a set of rules and regulations. If you do not follow them, you may be penalized.

To grow your brand’s presence on this platform, you need to share valuable content pieces and avoid spamming. Do not share the same content with different subreddits.

Every subreddit should be distinct in itself. Also, add content that is original and is ideal for the target audiences.

 

Use Share Button on Reddit

This is one of the most underrated Reddit marketing tips. However, it is highly effective. 

The share button is a simple and easy effort to market your brand.

When you upload any content on Reddit, make sure you are using the share button to share that content with your family members, friends, and your followers.

You can also share it on other social media platforms.

If you have just started with this platform then, sharing your Reddit content to other social media platforms is a great option.

This will lead to your promotion. Go with retweeting and upvoting to grow your initial traction.

 

Create a Calendar

This is one of the most awesome Reddit marketing tips. 

You can create a calendar to remind your audiences of any upcoming event planned by your business.

You can also use this calendar to set a memory towards the launch of any new product or service. This can attract larger audiences to a particular event.

With so many niches on this platform and an innumerable number of people on it, setting up a calendar will help you in reminding them about anything and everything about your niche.

For example, clothing brands may use this calendar to update their followers to catch up with promotional events.

It will help them know everything about the new attire launch and other relatable things.

 

Ask for Feedback

As I discussed earlier, Redditors do not like platforms that seem fake. Instead, they love honesty. Do not only focus on selling your products and come up with schemes to attract people to use your products.

Go with asking questions to understand what your audience needs. This will show that you care for them.

Also, ensure that you ask honest questions. This is a great way to build brand awareness. It will help you in knowing if your product is fulfilling your audience’s needs.

Lastly, try getting feedback from your customers. It is an important tool to ensure business profitability and its market position in the long run.

It will help you in doing your self-assessment and assessment of your audiences which will help you to serve them better.

 

 

Key Takeaway: Reddit Marketing

reddit marketing

Reddit is an amazing tool for content creation and also promotion.

Valuable content not only garners greater engagement but also helps in increasing your brand’s visibility. And I am sure you are putting your efforts here to increase your reach and grow your business.

So, do not worry, Reddit can surely be a supporting hand to your marketing activities.

The only thing required is staying consistent and serving genuinely and you are there to break the rock. We hope these few Reddit marketing tips shared by 1067 Redditors were helpful for you.

If you want more tips like these or want some help with your Reddit marketing, we are always there for you.

You can contact us and we will be happy to help. You can also follow our blogs to not miss out on anything.

Don’t be overwhelmed, marketing and advertising are not any destinations, it’s a long-going journey and is bound to have ups and downs.

What matters is how fast you become aware of those ups and downs and how quickly you fix them.

Next step? A better, more relatable marketing and advertising strategy and a happy target audience.

Until next time folks.

This post contains affiliate links. Clicking on those won’t cost you anything but we might get a cup of coffee with that which can help us not fall asleep while writing our next article.

 

Some FAQs

Will Reddit Marketing Guarantee Me Increase in Followers?

With the right strategies and execution, Reddit marketing will help you increase organic subscribers. However, merely increasing followers shouldn’t be the goal, we need to plan strategies in a way that these followers become a loyal audience.

 

If Everyone is Doing Reddit Marketing, Why Shouldn’t I Do Something Different?

Thinking out of the box is good but sticking to basics is also good. There is a reason everyone is opting for Reddit marketing because it works. If you are not where your audience is, you will not be seen.

 

Will Promotions on Reddit Work?

Yes, they will. However, you need to be very careful with them. Promotions on Reddit aren’t like any other social media channels. You need to be very subtle and indirect, or it will cost you gravely.

 

 


 

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