Digital Advertising Tips and Tricks For Startups
In this blog, we are going to reveal 6 strategic digital advertising tips and tricks for startups. This is going to help you in running effective digital ads and improving your results.
The Biggest Digital Advertising Mistake You’re Making
Let’s try to paint a small picture together.
You start a digital ad campaign. After a few months, when you measure the performance you realize that there was a gap between what you had expected your ad is going to achieve for your brand and what it actually did.
As a solution to that, you decide to increase the advertising budget so you can reach even more people and can be present on every digital channel, hoping that it will help you gain more customers’ attention.
But you forgot
“If you want more attention, yelling louder is not going to work. This is a worse digital advertising strategy than the one you were using earlier.”
It’s unquestionable that the land of advertising has been completely reshaped by the digital wave. Understanding the differences can help you do better digital advertising.
After learning the digital advertising tips and tricks for startups, you will be able to generate improved business results.
Pre-digital Advertising Environment
If you look at the advertising from the time before the digital revolution took place, you will notice that there were so many differences that made old advertising more effective than the current form of advertising.
The advertising in those days was based on a lot of research, involved a great strategy, and focused a lot on creativity. Generally, the process would be something like this.
You would contact an ad agency. They would spend a lot of time trying to understand your market and your audience. Then, they would work on a strategy so the ad creates the most results. The entire process would take a few months.
What the ad agency struggled with at that time was the lack of data which we have plenty of now. Even though we have easy access to tons of useful and insightful data, we have fallen back in all the other aspects of effective advertising.
Digital Age Advertising
These days ad agencies have access to an enormous amount of data which makes them better informed than they were in the pre-digital advertising age. In Spite of that, this data is not put to the right use. Even after everything, the digital ads are still very poorly targeted.
Not just that, digital advertising is very intrusive in nature. Many times they end up hijacking the complete user’s experience so an unwanted and ridiculous ad can be shown. This is causing customers to ignore digital ads and reject any concept that they are trying to promote.
Additionally, online ads are hated so much by your consumers that they are even willing to pay to ad-blocking companies so as to avoid seeing them. This has definitely made it harder to reach the right audience.
As a matter of fact, another problem that has risen up is that the number of digital channels is going up. Now, you are required to advertise on Facebook, Instagram, Twitter, Linked In, YouTube, Snapchat, Pinterest, online media, Google, other search engines, online magazines, and a lot more digital channels.
As these channels continue rising, so is the need for an increased budget. The advertising budget is continuously getting divided among all these digital channels and becoming negligible to produce effective advertising results.
The advertising which was once strategic is now becoming desperate. You’re desperately trying to show your ads so you can gain more attention. But you’re ignored.
As this doesn’t work for you, you take even more desperate measures and increase your ad reach so as to reach even more people.
This causes even more people to hate the interrupting and irrelevant message by you and they ignore you, even more, creating this endless circle of getting interrupted (your audience) and being ignored (you).
6 Digital Advertising Tips and Tricks for Startups
If you want to be heard, seen, and loved, you have to break the cycle of interrupting your audience and being ignored in return. You can do that the moment you move from desperate digital advertising to strategic digital advertising. Here are 6 Bizadmark’s digital advertising tips and tricks for startups:
Tip 1) Digital Advertising Tips for Startups
Never Ignore Numbers
Use data to target only those who will show interest in your product. Everyone doesn’t fall into the set of your target audience.
Even though you try very hard to convince yourself and others, the fact is you can’t target everyone. That’s why try to find your own set of customers who wouldn’t mind seeing your ad.
Use this data, not just to identify your audience but also to improve their digital experience. A wrong message shown at the wrong time at the wrong digital channel to the right customer won’t work.
With this in mind, analyze your data, learn more about your customers, and figure out what you can do to make their experience better and engaging.
Tip 2) Digital Advertising Tips for Startups
Don’t Forget the Purpose of Your Ad
The purpose of your advertising shouldn’t be to be present everywhere and show your ads non-stop, thinking that the repetition of your ads will make your audience start noticing and liking you.
It used to work in the olden days, but the problem now is, you can get noticed but you can also get blocked by your customers. So, why frustrate a customer?
Tip 3) Digital Advertising Tips for Startups
Focus on Building Trust
In the pre-digital times, when you created an ad on TV, it developed familiarity and trust among the consumers. They knew that they could trust your brand because they saw you on TV. It’s not the same anymore.
Your customers will never be like “I saw the ad of this brand on social media, so I can trust their product.”
On the contrary, your customers will also investigate every little detail of your existence until they are convinced that they can trust you.
An ad in an online magazine doesn’t carry the same kind of editorial integrity as it did for traditional print advertising in the past.
As spammers and impersonators flood the digital landscape, trust and reputation become prized possession as any other valuable asset.
Tip 4) Digital Advertising Tips for Startups
Create Something Relevant]
PC – Clever Tap
The most important thing that you need to learn is the art of relevance.
This means, stop drowning your customers in these irrelevant, stupid, spammy, and ridiculous digital ad messages.
Remember that your digital ad becomes relevant when you focus more on what it does for your customers than what it says. Surprisingly, when you do that, you will be gifted with their undivided attention.
Tip 5) Digital Advertising Tips For Startups
Add More Creativity
Creativity never becomes outdated. If you were creating ads before the digital age and made with so much creativity, then why not now. Nothing much has changed except the medium of advertising.
Your audience still remains the same.
The one that used to watch TV but now watches YouTube.
Moreover, the one that used to read magazines but now reads online publications.
They still admire the creativity and they can’t resist engaging with such digital ads whenever they see one. The ads carry more than just a robotic message.
Tip 6) Digital Advertising Tips for Startups
Don’t Run Ads Without a Proper Strategy
The biggest and most important difference between desperate advertising and strategic advertising is strategy. You don’t run digital ads based on a desperate mindset but you run digital ads based on a strategic mindset.
How are the two different?
If you are not seeing great results from your online ads, you don’t just increase your ad budget and torture your customers even more from your unwelcomed messages.
On the other hand, you analyze why your digital ads didn’t work and then use the gained insights to create a new and improved digital ad strategy.
Key Takeaway: Digital Advertising Tips for Startups
In short, the difference between desperate digital advertising and creative digital advertising is the difference between customer frustration and customer satisfaction, or the difference between disconnected brand experience and smooth… Click To Tweet
Your goal should be to be welcomed in your customers’ lives.
And, For that, you have to make sure that your digital advertising is supported by a strong strategy.
Because without that, you are just an intruder, a stranger who is trying to enter their lives without their permission. When that happens, the results are never what you planned for.
If you think your ads are going unnoticed, it’s time for you to start being strategic and creative. Get in touch with us and we can help you with that.
