How Can Brands Advertise on TikTok in 2022?

In this blog, you are going to learn how to advertise on TikTok. This article will also cover various TikTok ad formats and TikTok advertising tips for getting better results.

TikTok is one platform that, in just a few months alone, has gained huge popularity among people. Youngsters, in particular, love TikTok. There are a lot of people who have now become big stars of Tik Tok like Loren Gray Beech, Baby Ariel, and many more.

There are around 800 million people who use TikTok. It is a medium through which you can reach out to a larger audience in just a few seconds when you post a video. Hence, TikTok’s advertising platform is only going to see an upward trend in the years to come. Keep reading to find out how you can advertise on TikTok.

 

Why is TikTok Advertising Important for Brands?

Advertising on TikTok is a very effective marketing strategy for your business. As mentioned above, you can see that a massive population uses TikTok.

You have to make your brand reach all those people, and persuade them to share your brand knowledge with others as well as encourage them to buy your products.

For example, brands like Nike and Apple have been using the most on TikTok ads to promote their products by using creative methods of campaigns. It has a more seamless ad experience than any other channel. Let’s see how:

 

1. Offers You a Massive Audience Base

TikTok has gained popularity instantly and has become one of the most downloaded apps. Not only does the younger generation use TikTok but even the older ones seem to be enjoying it.

Advertising here will only help in bringing a lot of visitors to your brand. With proper and creative TikTok advertising, you can help your audience relate to your brand and choose it over others.

 

2. Improves Customer Engagement

You can easily improve customer engagement with the help of your digital ads. You just need to be creative and relatable. This will help you get noticed and build the right engagement.

Your ads can go viral on Tik Tok if they love it and it is all just a matter of a few minutes. They are there on Tik Tok to watch videos that are fun, so focus on creating entertaining and funny video ads.

Related: A Comprehensive Guide to Conversational Marketing

 

3. Increases Brand Awareness

This is like stating the obvious. If there is a greater audience base and your brand is successful in reaching everyone through your ads, there is no doubt that your brand awareness is ready to reach a higher point.

The right kind of Tik Tok ads can motivate people to take the desired action on your website. This is also one of the best apps if you are searching for a medium to launch your new product or services. 

4. Improves Your Brand Image

Here, it is all about the content that you create and the authenticity of your brand. It is an app that provides a platform to people to show what they do in their daily lives.

With the right messaging and strategies you can always show your followers that your products and services are distinct from others.

 

What are the 6 TikTok Ad Formats?

Tik Tok ads are a powerful way for brands to make their messages reach a wider audience. Moreover, advertising tools from TikTok automate the process of designing, distributing, and optimizing your advertisements.

TikTok Advertising Branding 2021

What might be widely popular today will not necessarily be popular tomorrow, so the trick is to hop on the trends and choose a casual way of bringing out your message.

 

1. Infeed Video Ads of TikTok

tiktok ads

PC – TikTok

Infeed ads are those that appear in between your feed when you are busy scrolling your feed to check out the content. Your ads can be around for 15 seconds, so try to add every important detail within that timeframe.

These ads can be liked and shared by your users and hence your brand can also be followed by your targeted audience. 

 

2. Brand Takeover Ads of TikTok

TikTok brand takeover ads

TikTok brand takeover ads are those which appear as soon as they open the app. These video ads are played on the user’s device helping your brand in reaching its target audience effectively.

You can even drive your customers to an internal or external destination with the help of these ads. Users cannot see more than one ad so you can take advantage of this exclusivity and make the most of it. This is one of the most effective ads on Tik Tok for branding.

 

3. Top-View TikTok Ads

TikTok Top view ad

By now I am certain that you know that Tik Tok has specific spaces allotted especially for ads. This also helps in users seeing your ad when they first open their apps just like Brand takeovers.

The only difference here is that in the case of brand takeover ads, the ads open as soon as you open the app but the top view ads open five seconds after.

It allows you to have a total of sixty seconds of full-screen time for your ads and show them your creativity.

 

4. Hashtag Challenges 

Tiktok hashtag challenges ad

This kind of advertising is only limited to people on Tik Tok. Branded hashtags challenges give the users the ability to create engaging content on your campaign theme. It provides both organic and sponsored ad benefits to businesses.

The users can be redirected to your brand’s landing page with the logo, your website link, and the relevant content.  The feature of hashtag helps in a smooth shopping feature for the users.

5. Branded Effects 

tiktok branded effects ads

This is my personal favorite. Here you can use the customization experience. You can integrate your brand more deeply into the experience of content production.

You can use a 2D, 3D, or a recent development that is the (Augmented reality) AR format in your ads. You can directly create a custom filter on the app. They are the most fun way of creating more engagement with your target audience. Moreover, they have a life span of up to 10 days.

 

6. Influencer Ads

tik tok influencers ad

TikTok influencers can help your brand generate brand awareness while simultaneously increasing your followers. Your ads can also appear as sponsored content by your influencers.

So, if your influencers have good content and they sponsor your product, the chances are high that their followers would want to use your products too.

 

 

How to Advertise Your Brand on TikTok? 5 Steps

tiktok ads

Step 1) Create Your Account 

The first thing to do on Tik Tok is to create your brand account. Fill out the details and you are all set to bring a storm with your ads on this platform. Believe me, you can do it!

Step 2) Do Good Research and Form a Strategy

For running successful ads, great research is required. You should know the current trends that your target audience is following and what kind of content they enjoy.

Do good research on the influencers that you want to partner with to promote your products.

Before knowing what kind of ad campaigns you want to create, you should know how and what kind of ad you want to create. And for that, you’ll need to develop your advertising strategy.

You should always have a backup if your strategy doesn’t work as planned.

Step 3) Choose Your TikTok Ad Format 

The next step is to choose what kind of TikTok ads you would like to create. Is it going to be an infeed ad, influencer ad, brand takeover ad or all of those? The ad type you pick to should match your business goals.

 

Step 4) Work on Your Ad Creatives

Once you have done your thorough research, you can begin working on your ad creatives. Remember that your campaigns have to be creative, even better funny as a tinge of humor can take off your brand to a higher level or even can get you viral.

Assign some goals to your ad campaign, so you can easily track its performance.

Step 5) Create Your Ads

Once you know what kind of ads you want and the creatives are ready, you can start putting everything together.

The advertising platform for TikTok also has a tool called the Video Creation Kit. It offers you templates for photos and videos so that you can customize your posts and ads easily.

Moreover, you can even make use of their free background music collection for better quality content.

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5 Unbeatable TikTok Advertising Strategies for Your Brand

 

Strategy 1) Create Good Content 

Tiktok ads

For ads to be engaging and interesting, it is necessary for them to have content with a clear message. When TikTok ads have good quality creatives, then people want to watch those ads and take action.

The more ads you show, the better will be your reach. Similarly, the better content you have, the better customer engagement you will see.

 

Strategy 2) Know Your Target Audience

When you know your target audience and what kind of content they like, then you can easily create ads that get noticed.

Customers today have higher expectations from brands. But if you know them well, you certainly can perform better than they expect.

Strategy 3) Use Influencer Advertising 

2022 is definitely going to see a rising trend in influencer advertising. Using influencers in your TikTok ads can be very beneficial if you’re a new brand and are struggling to gain your customers’ trust.

Always look for an influencer who has an engaged audience and similar values to your brand. This way it will be easy for you to communicate with your influencers and they will be able to generate content that matches the personality of your brand.

Strategy 4) Keep Checking the Discovery Page 

Use the discovery page of Tik Tok to check what’s trending and then create ads using those trends.

You can even research other companies and their campaigns to get an idea. Learn what all they have used so that you can incorporate them into your ads.

 

Strategy 5) Experiment with Various TikTok Features

Make your ads as fun and engaging as possible. Show your brand’s humorous side sometimes.

Also, experiment with various kinds of music in your ads. As music is a big part of Tik Tok and this will help your audience to notice your ads.

 

Future of TikTok Advertising

TikTok has had a very successful journey and with Oracle and Walmart set to become TikTok’s cloud provider in the US, TikTok will see only a rising trend.

This short-form video app has risen from around 500 million users in 2019 to around a billion in 2020. Thus, it is certain that people are going to continue using TikTok and so should the brands.

With the pandemic around, a lot of brands have shifted towards the online medium for their business. TikTok has been used by a lot of e-commerce brands. Even in 2022, this trend is going to continue and many e-commerce brands will use TikTok for promoting their products.

Not just that, it might also develop a better place for influencers. Instagram is the go-to place if you want to search for influencers. But in 2022, there is going to be a rapid increase in TikTok influencers and many brands will form a partnership with them.

So, if you haven’t started with your TikTok advertising, it is high time you start thinking about it.

 

Key Takeaway: TikTok Advertising

TikTok is the only place where you can get as creative as you can with your ads. You can combine both information and entertainment in your TikTok ads.

If you want some extremely funny and deeply creative TikTok ads, get in touch with the creative team of Bizadmark. We specialize in humorous copywriting for brands.


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TikTok Advertising FAQs

Which Industry Should Use TikTok Advertising?

The short answer is every industry. There is no particular industry that can only benefit from TikTok advertising.

How do I Know Which Content will Work Best for my TikTok Ad?

To understand what kind of content you should design for TikTok advertising, you should research the trends and what your audience likes. Then you can add some creativity and humor to it. You can also hire an advertising agency to take care of it all for you.

 

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