Want some vegan chocolate? KitKat says, worry not. Nestle always puts its customers first and understands what its customer needs. This time, it is understanding vegan customer needs. For this, it has revealed that it will launch a new KitKat vegan variety. Now, you can have a vegan break.
Vegan consumers are those consumers who are vegetarian that exclude the consumption of products like meat, eggs, dairy products, and other animal-derived products. So, understanding the vegan consumer needs should be your utmost priority.
Vegan consumers usually eat foods that are plant-based and not products that are processed using animal products.
Talking in broader terms veganism goes beyond foods. I will tell you how.
Vegan consumers usually like avoiding the use of all products be it household or personal care products that are animal-based. In short, they are attracted to cruelty-free products.
So, being a vegan means cutting on all animal-based products and relying highly on plant products.
What Are the Characteristics of Vegan Consumers?
Since the word vegan itself describes everything, here are a few characteristics of vegan customers.
They Use Cruelty-Free Products
A common characteristic of vegan customers is that they like using products that are cruelty-free. It means products that are far away from the use of animal-based products.
It means no animal has been harmed or killed to produce the products and these are very popular among vegans.
They Love Natural Products
Vegans are those people who mostly rely on plant-based products. These products are natural. They also stay aware of any toxic products being used in products.
If they get to know if something toxic is found, they immediately cut out that product from their list.
Vegans are strict on the products they choose and they don’t want any negligence in terms of the products they use. So, if you want to attract vegan customers, you need to be aware of their needs.
They Prefer Vegetable-Based Products
Another characteristic of vegan people is that they like to use organic products. You can take the example of beauty products lovers.
They like to slather their bodies with organic beauty and skin products.
Since these products are made from plant extracts they are free from harmful chemicals. They are concerned both for animals as well as themselves.
7 Vegan Consumer Trends
Veganism is very trending these days. Talking about the trends of vegan consumers, here are a few of them that you need to take care of. Read the pointers below. They will:
Ditch Plastic Packaging
When it comes to identifying vegan consumers trends, it has been observed by brands that they are attracted towards products that have plastic-free packaging. Here arises the need to understand the vegan consumer needs in an effective manner
Consumers have become more aware of the ill impacts of using plastic bags on the environment and also on animals, so they are least using products that have plastic packaging.
Moreover, consumers using vegan products have already stated their needs in terms of using healthy and animal-free products. They have also demonstrated their interest related to the environment. So, they like brands that take care of their needs and go with sustainable packaging.
Focus More on Eating Plant-Based Protein Sources
As vegan consumers are interested to know from where their food products come from, their demand for plant-based protein items is seen to be growing. In the coming times, this trend will see a steep rise.
For instance, pumpkin, watermelon, avocado seeds are rich in protein so vegan consumers try searching for such plant-based protein food.
Demand for New and Unusual Flavors
Since the vegan is vast and varied with an abundance of plant-based products, vegan consumers like and demand products with different flavors.
Moreover, the vegan industry gives your customers an array of interesting plant-based flavors that your customers may like.
These are some things that increase the popularity of your products among vegan customers. So, do not miss out on this trend.
Prioritize Sustainable Food Production
At present times not only vegans but the entire humankind is concerned about sustainability in the production of food products. With growing environmental concerns among all people, brands also aim at going sustainable to attract larger customers.
Vegan consumers always go deep into the manufacturing and production process to see whether that product suits their needs. So, this is something on the trend among consumers these days.
Demand for Plant-Based Meat That Tastes Like Meat
There might be some people who have come into the vegan category recently. So, it may be a bit difficult for them to shift themselves from the non-vegan category to the vegan category. This is a great alternative for them.
Vegan consumers can easily take the food that is plant-based but tastes and smells like meat. Moreover, many brands are prioritizing this to attract more and more customers.
Look for Health Benefits
Another vegan consumer trend is that people look at health benefits before purchasing a product. It should appeal to and align with the needs of vegan customers.
Moreover, vegan consumers are ready to pay a bit extra to avail what they want in terms of organic and animal-free products.
So, your vegan brand should highlight all benefits with price as well to grab their attention.
Prefer Vegetable-Infused Beauty Products
This is very trendy these days in the vegan industry. Beauty lovers love to slather their bodies with organic products and this is where vegetable-based beauty products have gone trading.
A popular vegan brand like Pacific already sells products that are rich in antioxidants and plant extracts. Its product, Kale Detox Deep Cleaning Face Wash gets its power from kale, seaweed, and blue seakale.
5 Expert Tips for Attracting More Vegan Consumers
I am sure that, you being a vegan brand are surely looking for some options and tips to attract more and more customers to you. Don’t worry, have a look below. We have great tips that will help you to attract your vegan customers.
Identify Your Target Market
Your target audiences are those who use vegan products. So to advertise them, you need to know what your audience looks like inside and out.
Once you are done with this, identify their needs and which vegan products are in higher demand among your target audiences. Then come up with ways to advertise your vegan product to attract them.
This will channel your efforts and make your task easy. Also, keep a track of how many customers are buying your product and choosing others.
Follow the Trends
To advertise your vegan products effectively you need to stay ahead in trends. You know that your customers are more into using organic products, so you can keep track to see which products are liked by them.
Moreover, vegans are always ahead in trends. They just miss trends on animal-based products. So take this opportunity to advertise yourself.
For instance, you can correlate your products with the ongoing trend and enjoy the fun. Give a vegan touch to your advertising and marketing to attract a greater set of audiences.
Provide Value to Your Customers
As a brand, you should not be only focused on promoting your products but you should also be concerned about providing value to your customers. This is something that always works wonders to attract more and more customers to your business.
The more you provide value, the more you attract valuable customers.
For instance, you can give valuable information to your vegan customers about your vegan brand. Tell them how your brand stands out of the crowd in meeting their needs.
Go for Social Media Advertising
Social media is an evergreen platform with a vast user base. You can go by using use useful hashtags to attract more customers to your product. This allows you to make your vegan brand distinct and make it more accessible to your customers.
Also, create posts for your products in a distinct way like your product. Find the factor of differentiation and go out to promote it effectively. Don’t forget social media advertising. Nothing can bring you more sales than the good old-fashioned ads.
Showcase Your Vegan Product
Who says that vegan brands and their products don’t look attractive. Take incredible photos of your product and post them on varied platforms. Good photography will be eye-catching and attractive to your customers.
You can take a look at other vegan brands on other platforms and take inspiration from them.
Come up with appealing photos of products and videos on social media. Remember, graphics have a great role to play here. So, add all important elements into it and you are they to shine.
How Is Nestle Contributing To The Vegan Industry?
Nestle recently said that this was something that people had been asking them for years to produce. This item will be for sale online and at selected stores in a handful of markets for now.
The vegan KitKat is developed by chocolate experts at the brand’s center in York, UK, and will have the same perfect balance between the crispy wafer and smooth chocolate that people know and love.
The food market based on plants is rising everywhere. The world has seen a significant rise in veganism as more and more people stand up for consuming animal-free products. Hence, customers are pointing to an increased interest in embracing healthier, more sustainable lifestyles. Therefore, many brands have jumped on the plant-based bandwagon.
Understanding Vegan Customer Needs For A Successful Vegan Brand
Customers are your best assets. Whether you sell a product or offer a service, understanding customer needs is very important. Entering into a vegan industry requires a lot of understanding of your vegan customers.
Therefore, You must consider the needs of your vegan customers to develop or improve your brand image. This will also help you in expanding your brand to the vegan sector. Moreover, this helps you to offer more meaningful experiences to your customers. This in turn creates brand loyalty.
If a customer is pleased with your brand, they would want to share their experience with their friends and family too. Hence, loyal customers are even more likely to help you get new business. One of the easiest ways to find out what your customer needs is through customer feedback.
This will help you become a better brand and serve your customers in the best way you can.
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