How to Use Rakuten Viber for Marketing & Advertising (6 Best Strategies)

In this blog, you’ll learn about some of the most effective Rakuten Viber marketing strategies that will help you with your business growth.

Rakuten Viber Marketing Strategy

 

 

 

What is Rakuten Viber?

When we think about social media and messaging apps, most of us give in to tunneled vision.

They immediately think of the most commonly used ones.

However, there’s one app that is indeed a pioneer for marketing and advertising in various countries. And that app is called Viber.

Viber is a multi-platform voice-over IP and instant messaging software that is used in 193 countries.

In other words, an app that allows you to send messages and make international calls for free. Another unique feature of this app is that you can also delete seen messages.

But that’s not it, while it is indeed a great platform for messaging and socializing. Viber is also turning out to be an important marketing and advertising tool for businesses.

So what is it that makes Viber so very special? Why are companies and brands approaching this platform for their marketing and advertising activities? Let’s unravel these mysteries.

 

 

Why Should You Consider Rakuten Viber for Marketing & Advertising?

benefits of viber

PC – Viber

There are many reasons why Rakuten Viber is a perfect fit for marketing products/services. Some of those reasons are:

 

1. Safe to Use

All your communication through Rakuten Viber is very safe and is never read for the purpose of advertising, unlike many other apps.

In this era, where the breach of privacy takes place in a blink of an eye, people prefer security and privacy-protecting apps.

This is what Rakuten Viber provides them.

Moreover, with Rakuten Viber, the server itself won’t be able to read any of the messages or information sent out because of the strong end-to-end encryption.

Not only this but Viber also never store your chats or calls for later use.

So that’s why it is considered one of the safest apps to use today. And if you are undertaking your marketing and advertising activities here, it’s a win-win right?

 

2. It is Popular!

You might think Rakuten Viber is overrated but it actually is underrated.

It is one of the most popular messaging and communication apps in various countries

Not only this, but many brands also use it to undertake their marketing and advertising services.

Therefore, it is one of the best marketing solutions for your business as per google statistics.

More than 1 Billion users are now registered with Viber making it one of the topmost used apps on Google play.

Since so many users are registered with this app, correct planning and execution of Viber marketing strategies can work wonders for a brand and a business alike.

 

3. A Better & Cheaper Alternative

Now, this may be an important point to consider for you if you are a new business or you are low on funding.

Viber is the place to conduct your marketing and advertising activities if you fall under either of the two categories.

And even if you don’t, you can still make the most of it, because it is also much cheaper and cost-effective than SMS.

How? Do you ask? Let me give you a practical example. These days, SMS will cost you money, but the internet is free.

Also with SMS, there is a limit to how much content you can send out like you can’t send out heavy-duty graphic content or imagery to your customers.

But, this is not the case when it comes to Rakuten Viber.

This automatically implies that your Rakuten Viber marketing strategy is sure to save you some coins.

It gives more graphic comfort and text space than your usual SMS and is much cheaper than SMS marketing.

What more do you want?

Related: TikTok Advertising for Your Brand: Here’s How to Do It

 

4. Deliverability and Click-Through Rate

Viber has an exceptional delivery rate of almost 100% and it works the same for every operating system from iOS to android.

This makes it a good marketing tool. Also, the click-through rate is also good.

This means that more users are likely to click on a message or advert that your brand sends out on Rakuten Viber than other platforms.

Moreover, the app is incredibly responsive and easy to interact with the brands that your customers are fond of. So they can reach out to you on a personal level and queries can be solved quickly.

All in all, it’s a win-win right?

Almost 90% of the messages of Viber are instantly opened within 3 minutes of being received according to a study, this makes Viber marketing strategy one of the best, efficient and a must-use marketing tool.

 

 

In Which Countries is Viber Used?

viber for marketing strategies

Viber is mainly used in Asia and Europe, especially popular in countries like Kyrgyzstan, Ukraine, Belarus, Armenia, Azerbaijan, Bosnia, and Herzegovina.

Viber is not actively available in every country of the world, but where it is available, it shines.

If these areas are not your target locations, then there is no point in considering Viber for marketing. But if your target audience is present there, continue reading the blog.

Read: Want To Create A Pro Digital Marketing Strategy? 3 Tips To Remember

 

 

6 Most Effective Viber Marketing Strategies

Strategy 1) 1 to 1 Marketing With Your International Clients

Rakuten marketing strategy

“If your clients are spread out worldwide, then using Viber to connect with them will prove a very cost-effective way of engagement. “

It has an easy-to-use chat, share, like, buy, pay system which makes it really awesome for millennial customers to jump on board and equally easy and accessible for marketers to take advantage of. There’s your Rakuten Viber marketing strategy right there folks!

Now, you can have your clothing store in Malaysia and can communicate with your customers in Japan without spending much. As this is a very secure app, even your customers will feel comfortable using it. Which explains its high engagement rate.

No wonder many of the big giants like Macy’s, Footlocker, Guess and other mega brands are partnering with this instant messaging business app and incorporating Viber marketing strategy into their overall marketing strategy.

There are some very cost-effective Viber Out plans available that you can get according to the country you are interested in.

In addition to this, you can even share events and videos on Rakuten Viber which is very good for your video marketing strategy. These additional features are available with chat extensions.

According to Viber, 50% of Viber users share photos and videos daily.


A great way of providing customer care service to your clients.

This strategy can be used by any type of business irrespective of their size as this is highly cost-effective and won’t shake your budget much.

Startups should especially consider it.

Strategy 2) Sticker Ticker!

Viber Stickers Brands

PC – Yahoo News

Even though almost every app is filled with a plethora of stickers these days.

Viber stands out because it lets you design your own patented stickers. And  you can promote your brand through those quirky and innovative marketing tools.

Yes, stickers have proven to be one of the most widely used marketing tools and popular too at that.

You can introduce your brand’s stickers in Rakuten Viber’s stickers collection. The younger generation is pretty obsessed with using those most of the time. And as Gen Z is entering the purchasing power phase as they are now beginning to constitute a part of the workforce it’s only imperative that brands get into the sticker pop culture and promote their brands that way!

According to Viber, 30% of people using Viber send stickers daily. Click To Tweet

When they download your stickers they are subscribed to your public chat and you are added to their contact list. This way you are able to improve brand awareness and increase your share of their mind.

A Viber Sticker campaign of Coca-Cola in Bulgaria had led to almost 191,000 sticker downloads with a conversion rate of almost 30%.

Using Unique Stickers for Promotion

Since you require unique stickers and the stickers that Rakuten Viber provides are patented. You need to loosen your hands in terms of expanding.

Hence it might be not a cup of tea for businesses that are just starting out. However, big brands with big budgets can definitely consider this option.

Add this to your Rakuten Viber marketing strategy and the benefits will start to flow like water!

So If you have a big marketing budget, you should consider using it as it’s a great way of increasing brand awareness about your products/services.

It might not generate a lot of leads but it will definitely help your audience to remember you. That is the first and very important step in any marketing process.

Recommended: The In-Depth Guide to Snapchat Advertising

Strategy 3) Drive Engagement With Communities

viber communities

PC – Viber

Since Viber is a customer-first platform, It has immense potential to drive engagement for you. 

Since it is a messaging space, interactive marketing is the holy grail of this app, and communities create a lot of brand awareness and recognition.

So, what to do to drive engagement towards your brand? You can start by creating your communities on Rakuten Viber.

Though it feels like this area of creating communities has saturated most of the social media apps, there is still some hope at Rakuten Viber.

Not many communities are there but you might just stumble upon the best one for your brand.

Creating a community is like a two-way conversation.

All your unsubscribed visitors can read your messages and decide accordingly whether they are willing to engage with the brand or not.

This filters out most of the unwanted customers on its own and makes way for a more filtered and niche audience which is a growing trend these days!

Viber has over 1billion active users.

Well, the community feature is an all-accessible feature since it’s free of cost. And in the marketing world, we should never say No to free treats! So use away!

Rakuten viber marketing strategies

How to Promote a Viber Community?

Step 1) Invite Others

Invite new people to join the community. This is the easiest way of letting others know of your existence.

Step 2) Create Creative Content

Create engaging content that people love to forward to their friends. This will increase your brand awareness and many people will discover your community.

Step 3) Engage & Excite

Actively engage with your community members by creating exciting content, conducting interesting polls and many other things.

Strategy 4) Public Chat? Whaaaa?

viber public chats

PC – NDTV Gadgets

When I say Viber respects the privacy and everything that consists of privacy, I am not sugarcoating or overselling it.

Viber does it with class and grace and with an awesome feature called public chat.

So what is this feature?

It is where brands can showcase themselves. And the users can decide whether or not to add them to their interested list or not!

Think of it as an online dating app for your brand. Do you know why I say that? because of its layout.

The look and feel of public chats are more like Tinder where you can swipe left or right on a brand’s public chat according to your interest.

So your creativity plays a major role here! Brands that are unique and have a creative and quirky visual appeal might just make it to the super like an arena by the audience.

Just remember that public chats are like a one-way conversation so they are mainly effective for big brands. Who expect nothing and just want to send their message across.

We suggest it for Apparel Brands, Jewelry brands, cars and many other such brands where images and videos can prove very appealing to the viewers.  

Strategy 5) And Yet, It’s All About the Ads!

viber ads

PC – Viber

Viber has also introduced the advertising option for businesses. Many times these ads are shown when a call gets over. Just like other social media apps the paid advert element of the Rakuten Viber app is also great value addition to the Rakuten Viber marketing strategy.

The third-party ads on Viber are shown as “Sponsored” and align with the interests of the users of the app.

You can easily register your ads with Viber by filling out a form and marking your budget constraint.

Viber is actively engaging 7 million-plus interactions every second. And one of those interactions can be with your ads. Click To Tweet

In case you lack a sufficient budget to run Viber ads, join EquityNet to raise capital. You can directly connect with accredited investors here. Many companies have raised $100k to $100M here.

Bizadmark suggests it for:

Since these ads are paid and require some spending from the advertising money, this may be suitable for Big Companies and medium-sized B2C companies.

But hey! Don’t be disheartened. If you have the resources to comply with even the minimum budget requirements of Viber ads and your target audience is there on Viber, you can utilize this Viber marketing strategy to your advantage.

Strategy 6) Marketing at your fingertips…. literally!

Did you know Viber is the world’s first shopping keyboard? Shopping is literally at the consumer’s fingertips and provides an excellent e-commerce opportunity for brands.

It’s a one of its kind platform where customers can shop via messages. As a result, it’s an excellent arena for driving awareness and engagement.

According to Viber, 16% of viewers click the buy button, and 32% share those products with their friends.


Big and medium-sized e-commerce companies as chat about your products can lead to share which can lead to a purchase. But if a small company has some great ideas and resources to drive engagement and awareness. They may be in too!

 

What are the Types of Viber Ads You can Run?

Viber Calls or Post Call Ads

viber post call ads

PC – Viber

These are the ads that show up on the phone screen once a Viber phone call ends. The most effective ads at this time are generally very short and concise. We recommend using just an image and a very short text to grab the attention of your audience effortlessly.

 

Viber Desktop Ads

viber desktop ads

PC – Viber

When you open your Viber application, these are the ads that show up on the left side. They are located below the list of your contacts. Viber provides various ad formats and sizes for this one.

 

Viber Video Ads

If you don’t want to use just an image in your ad and want to go more dynamic and creative, you may want to experiment with Viber video ads. Just like Viber desktop ads, these ads also appear on the left side. Similar to Facebook, these ads autoplay and are muted. But unlike the former, these ads start playing once you hover your mouse over it.

 

Viber Chat Ads

viber chat ads

PC – Viber

The most used section of Viber is its chats. These ads take advantage of the most useful location for displaying an ad – a user’s chat screen.

 

Viber Explore Ads

viber calls

PC – Viber

Show your ads where everyone goes to discover new content.

 

Viber More

You can even show ads when Viber users are managing their accounts.

 

 

How to Advertise on Viber?

Option 1: Go to Viber for Business website. You’ll see an option of “Advertise with Us.” Click on it and fill out the form details there. The company will get in touch with you to help you start advertising with them.

Option 2: Work with a Viber advertising agency and they’ll take care of it all for you.

 

 

Key Takeaway: Rakuten Viber for Marketing & Advertising

Inspiration -> Discovery -> Engagement -> Transaction

Live chats, real-time conversations, stickers, engagements, and everything that constitutes interactive and digital marketing are a part of the Viber marketing strategy.

If used well, Viber marketing can actually take a brand to places and create not only local but a global presence!

Viber has a big audience and if any of these strategies can help you get their attention, then you should not think twice about implementing them.

This is your Bright Purple go-ahead light for the Viber marketing zone!

This post contains affiliate links. Clicking on those won’t cost you anything but we might get a cup of coffee with that which can help us not fall asleep while writing our next article.

 


Smart Business Owners Learn from the mistakes of others

Business survival and growth book

The secret to success in business isn’t doing what other successful people have done; it’s by avoiding the mistakes made by businesses that have failed. Instead of repeating their mistakes, now we can learn from them and best ensure business growth and commercial success.

17 Reasons Why Businesses Fail brings the cautionary tales of mistakes made by many businesses that ultimately led to their failure and which other businesses should avoid at all costs if they plan to survive and grow. Get your copy.

 

People are also reading:

A Start-To-Finish Guide To Gen X Marketing And Advertising

You are currently viewing How to Use Rakuten Viber for Marketing & Advertising (6 Best Strategies)