If a brand is established and successful that doesn’t mean that the branding work is over.
On the other hand, it now requires even more efforts to keep that brand image consistent with the customer’s expectations.
Your brand has now become a part of your asset and your company’s unique identity. It’s your reputation which should progress or else should stay that way but should never tarnish or go down.
Even as a leader, a brand is required to be careful of not just of its existing competitors. But also of various new products entering the market that can challenge your existence someday.
That’s why our branding strategy here aims at making sure that your brand equity is always increasing and that more and more people are becoming aware of your brand. And also recognizing it by your logo, taglines, and even by your selection of colors and fonts.
If your product is still a product and hasn’t entered the realm of a brand, or if your brand is still not leading to a conversion rate that your business deserves, then you are facing problems of a struggling brand.
Many of these problems arrive because of the perception formed of your brand by your customers. When they hear your brand’s name. The image that pops into their minds is not a match with what your brand is promising.
It’s based on a feeling they have that is formed by the experiences they’ve had with you – good or bad.
Also, in many scenarios, the true value proposition of your product is not clear and remains hidden from your customers and that’s why the brand undersells harming your ROI.
Our strategies in this area aim at renewing or even correcting your image. We help to elevate your offerings from a common commodity to a unique product, allowing you to charge a premium.
Branding adds incalculable value to startups as it helps them to be recognized by their names in a big crowd of other new and existing products.
Many startups, to cut down their starting expenses, make the mistake of either delaying the branding process to when they start doing well or of shooting in the dark to build their brands.
In the first case, they fail to understand that branding is a continuous process and can’t be achieved all of a sudden when they think they are ready.
In the second case, they fail to have any consistent and unified brand message which does more harm in the long run than supporting their product.
And when they find out that customers are not seeing them as they expected. Then they have to spend the extra money and make extra efforts to correct that image first and then, to start afresh brand building process which disrupts their initial investment planning.
Value of Branding
That’s why it is important to understand the value of branding for a startup. It can save the existence of many startups and bring them out of their anonymous life.
From naming your product to defining your product’s identity, we cover everything. Our branding strategy for startups makes sure that when your customers see your logo or hear your tagline. It makes them instantly think of your product or service.
It helps you to grow and acquire and retain customers at a much lower cost in the long run.
From short-term results like sales; to long-term results like higher brand equity, customer awareness of your products, customer attitude and behaviour towards your products, market share, the number of customers, perceived quality, and customer loyalty and retention—our marketing team is determined to grow your business irrespective of your organization’s size.
Schedule an appointment to know how we can help you with our customer-centric marketing approach.
by helping your customers understand why your product is better than, or different from your competitor’s product.