People have been typing and typing all these years to search content online. But with voice search technology, typing is converted to speech to get access to content and information with ease and simplicity. And it is very natural for people to talk than to type and this is the reason voice search trends are becoming popular among businesses these days.
Moreover, with the onset of the Covid-19 pandemic, the use of touchless technology was on the rise, and people mostly preferred using voice-based assistants as a safety measure.
Besides these, with expanding dominance of smartphones and other smart devices, voice search is seen to be emerging and growing steadily. Voice searches have altered the way of human interaction with technology.
With all these, businesses have also opted for this technology to reach out to their target customers easily and in a fast-paced manner. So, let us have a look at some voice search marketing trends popular among businesses.
So, in this article, you will get to know some amazing voice search marketing trends. But firstly, let us gain a brief knowledge about voice search marketing.
PC – Searchable Design LLC
What is Voice Search Marketing?
Voice search marketing is on hype because of its SEO benefits and it gives direct benefits to the businesses. Voice search marketing involves the use of spoken commands to retrieve any information from search engines.
Businesses are using voice search as a part of their digital marketing to be the top priority of their customers. It is also changing the pattern of how search marketing professionals optimize their websites to rank for suitable keywords and other queries.
Over the past few years, the popularity of smartphone assistants and smart speakers such as Apple’s Siri, Amazon’s Alexa has skyrocketed immensely.
6 Voice Search Marketing Trends
The Growing Use of Voice for Local Searches
Voice searches are highly popular among the users and it was seen that people use voice search to avail local results. A large segment of people use voice search to find local businesses. It helps them locate nearby establishments or locations. The searches for ‘near me’ businesses are very high as per Google.
Businesses are optimizing themselves for SEO-based voice searches. Digital voice assistants are very knowledgeable and reliable in numerous things. Moreover, for local searches, they provide citations from trusted sources.
So, if you are a local business owner and want to take advantage of the voice search opportunity, then you must optimize yourself for local SEO.
Smart Speakers Drive Voice Search Adoption
When we talk about marketing in the present times, smart speakers take a special position for your business and your customers. All thanks to its ease of search and finding relevant information.
An approx of 88 million American adults own a smart speaker and in the coming years, it is going to grow at an incredible rate with the implementation of 5G networks.
Businesses dealing in hotels and restaurants, flight booking, finances, etc are incorporating voice-based technology to reach their potential customers. Similarly, people are highly using smart speakers which are powered by voice technological solutions for varied activities.
Improvement in Voice AI and Machine Learning
As you all know, advancements in Artificial Intelligence and Machine Learning are changing the way people search for things on the internet.
A great example is Google’s RankBrain which is designed to recognize words and phrases to learn and predict the best possible outcomes. So, this is helping businesses to a great extent in marketing their products and services and reaching out to their target customers.
Moreover, it helps Google in delivering a better user experience. This Voice-based AI is one of the industrial applications of Machine Learning.
Voice-Enabled Chatbots Continue to Increase
PC – IBM
Another voice search marketing trend is the increase of voice-enabled chatbots. The average number of voice searches per month as of 2018 was 1 billion where most of the queries came through voice-enabled chatbots.
So, isn’t it a great way for businesses to promote their products and services by solving customers’ queries? Yes, it is.
Similarly, your business can also engage in this trend which is easily accessible and highly interactive. It can create great value both for your business and your customers. It will not only help you in increasing your visibility through online searches but also increase sales of your products and services.
A Large Number of People Turning to Voice for Efficiency
Another voice marketing trend in terms of your customers is that most people use voice for efficiency.
From marketing to HR to finance, voice technology is being used widely among businesses. It not only streamlines business processes and their tasks but also reduces the cost of marketing and provides significant efficiency.
For people, voice search technology makes their lives easier in all possible ways. This has also initiated shifts in SEO thus prompting businesses to address the required changes from time to time.
It is very surprising to know that people can speak 125 to 150 words on an average in voice searches which is 3 times faster than the typing speed. So, businesses have started incorporating voice search marketing for more specialized results and giving what their customers want.
Expansion of Voice Search in Speech Recognition Technology
A very crucial element of voice search for businesses is the speech recognition technology and delivering the required results. Technology has become so much more intelligent these days that it can understand all the needs of your customers thus making them choose your products and services to satisfy their needs.
So, this trend is also popular in the marketing process of businesses. By optimizing themselves for the relevant keywords and phrases they tend to hit the customer’s voice searches.
For instance, if someone is voice searching for ‘the best salon for a haircut near me, your salon should top their search results. This is what makes your marketing easier and your brand/business popular.
Key Takeaway: Voice Search Marketing
Moving on with the trends is very important for your business at present times. It keeps you updated and active in the competitive market.
As a business keep a notion in mind that people are born to talk, not to type, and this will act as a driving factor for the growth of voice search.
So, your marketing should always incorporate the ongoing trends to get the attention of the target customers. We hope the above-given voice search marketing trends would have helped you in gaining some knowledge.
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