It is no surprise that the internet has been ruling the world for decades now. Search engines have also become immensely popular with it. While most of us widely use google, Yahoo has also been shining brighter. So, in this article, we bring you some insights on yahoo search marketing.
Even though Google is the king of search engines, it’s not the only search engine. I still remember my first email ID was created on yahoo and I was very excited to use the cool interface.
There was a time when yahoo search engines ruled the world. From email IDs, searches, news, chatrooms to messengers. Yahoo had its rule all over. Even today, Yahoo search marketing can do wonders for your brand.
So have you ventured into the world of Yahoo search marketing? If not, now is the time to start.
But first, let’s see how yahoo has evolved.
How Has Yahoo Developed and Evolved?
I am sure you will be shocked to know that Yahoo was just a project by college students. Two students from Stanford University developed it.
One day, both of them were searching for one place where they could find everything at the same time and to also keep a note on the web of their interests.
Since they could not find any such tool, they decided to create something of their own, hence. So, Yahoo was created.
This discovery of yahoo search engine altered the way people interacted with each other, located knowledge, and accessed it. Click To Tweet
Moreover, Yahoo became so popular that in 1994 it celebrated the day of the first million-hit. This translated into almost 100,000 visitors each day.
Currently, Yahoo is a leading global Internet, commerce networking, and media company, which offers extensive services to more than 350 million people worldwide every month.
Doesn’t that sound amazing?
There are chances of missing out on a lot of information when focused only on Google or any other search engine. Hence, it is always better to use other search engines as well because people are using them all.
One of the best options in digital marketing is Yahoo Search Marketing, and thousands of companies use this strategy to promote their business products and brands.
We are now going to get into search marketing for Yahoo, but let’s see what marketing for search engines is first.
What Goes into Yahoo Search Marketing?
It is the whole range of tactics and methods that are used to gain more visits from search engines to your brand or website. You can use a paid search medium to get on the results pages on the internet or you can use the organic ways to do the same.
You need to be seen by the public through ads or content used by your brands only then you will be able to attract more visitors to your brand thus leading to more sales.
For this, one of the strategies you can opt for is targeting the search engines. We all are aware that most of what people search for these days is on all these search engines namely google, bing, and yahoo.
So it is important that you be seen, be heard, and be loved in these search engines. Therefore, search engine marketing is the way to go.
From using the right keywords to research and analysis to creating engaging content that is relatable.
A proper, well-thought search engine marketing strategy will bring laurels to your brand and make your standing strong.
Now where most of the brands would focus solely on Google, there are other search engines like Yahoo! which are also very effective but not targeted as much. Let’s see why you should also choose yahoo!
How Are Yahoo Ads Different From Google Ads?
Google is a very well-known platform and owns the largest search market share. Google ads always stay at everybody’s top of the mind when it comes to PPC ads.
However, this does not mean that yahoo ads are of no importance. Both are unique in themselves.
Though we know that most businesses always reach out to Google for running their ads, you should also remember that data shows 3% of worldwide internet users do Yahoo searches. That’s significant in itself.
So if you are relying only on google ads then you might be missing another potential market. Though its prospects are limited compared to Google, it still has its value.
Now you might be thinking about how Google and Yahoo ads are different. I will tell you this.
In Terms of Search Quality
Google is the king of search engines so its search volume is enormous. Most consumers use Google to find information about various products and services. So google ads reach heights.
While Yahoo struggles here, it’s not struggling in quality. Yahoo search engine quality is giving tough competition to Google.
A lot of people are of the belief that Yahoo doesn’t get its fair share of recognition as one of the search engines that provides quality search results.
Yahoo algorithm is such that it further refines the search engine results and delivers the absolute best to the audience.
In Terms of Target Audiences
Google has people of all generations who search for varied things. However one of the major sets of users is the younger generation.
So on google ads, you can majorly target age and gender for search campaigns. Therefore, it might not be a good option when it comes to geotargeting with Google.
However, Yahoo offers a wide demographic which is different from Google Ads. It includes college graduates, people over the age of 35, more women than men, households with children, and many households.
Therefore, Yahoo ads can be a better option when it comes to geotargeting.
Moreover, it allows you to target audiences according to their age, gender, location, and interest. So do not think that yahoo ads do not have any benefit for you.
Though its reach is less, it can still be attractive on certain grounds. It allows you to target people who might be interested in your products.
In Terms of Content
Content on Google ads is very much varied and diverse. Your ad needs to have a robust standing to stand out in the Google ads section.
However, Due to a lesser user base on Yahoo, its content displays higher in the search results as compared to Google Ads.
Yahoo tries to follow Google’s keyword technique to favor more to its existing user base, and sometimes its results surpass that of Google.
In Terms of User Interface
Both Yahoo and Google ads have overall campaign information which includes clicks, CTRs, CPC, etc. Yahoo’s dashboard tab consists of a graphical display of the account activity.
It also alerts advertisers on things like payment notifications, editorial review information, bulk upload information, etc,
Google has also introduced an ‘account snapshot’ screen that is similar to the yahoo dashboard.
This snapshot screen has varied alert sections that notify advertisers of billing events, disapproved ads, maintenance events, etc. It also has an announcement section for Google’s new products and services.
In Terms of Editorial Review
Both engines involve manual and automatic review processes. In the yahoo manual reviewing of ads depends on search volume and term sensitivity.
However, on Google, ads move to Google.com until they are reviewed manually. Later they are placed on the entire Google network.
Importance of Yahoo Search Marketing (3 Benefits)
Yahoo may not be as popular as Google or even Bing for that matter, but yahoo brings a lot of content that still attracts a lot of visitors to it.
Around 81 percent of people search online for a product or service. Therefore, there is the slightest chance of customers, maybe even local customers visiting your brand on Yahoo and also starting to follow you for your innovative content.
Yahoo may no longer be the greatest player in the search game, but for marketers who want to meet prospective consumers, it is still significant.
1. Quality and Targeted Content
Yahoo looks primarily at the quality of content, which is defined as credibility, utility, and performance. Your website content needs to build this balance to have a fair shot for coming on the top Yahoo search result.
For example, how do you get your local customers? Through Google My Business, Right?
When you add your business there, there are more chances of local customers knowing about your brand.
Similarly, there may be a significant amount of audience especially the local population looking at yahoo and if they find your content on yahoo it can give you extra exposure. Sounds like a plan right?
Apart from this, there are a few other factors why yahoo still can be preferred for search engine marketing. Let’s take a look at a few.
2. You Will Find Fewer Competitors
In a broader picture, most brands strive to come on top of the google search and direct all their energies on that frontier only. Therefore, for your brand to come on top of google’s search engine may be tough as the competition is high-end.
However, this is not the case with Yahoo!. Compared to Google, the competition on yahoo is comparatively lower. So this can give you a competitive advantage over and above what you could achieve in google.
Sounds like a plan right?
3. Easy to Use
Yahoo is very easy to use. It has simple dynamics and design so if you aren’t much of a technical person, you can begin your search marketing with yahoo.
Since Google is broader and more large-scale focused, it has various plugins, algorithms, and requirements that might seem overwhelming for some.
However, with yahoo, it’s all very simple, basic, and very easy to use and execute.
Related: 5 Tested Strategies on How to Use Google Knowledge Graph for Improving Your SEO Score
What Role Yahoo Ads Play in Search Marketing: 5 Types of Yahoo Ads
Since there are fewer people on Yahoo, there are chances that there will be lesser competition and your ads would be seen better here. However, the search network of Yahoo is just as powerful as any other site.
Yahoo enhances every promotional strategy for online marketers by correcting any flaws in your online presence. This is why yahoo ads should not be ignored as they can easily bring in more viewers with different ad formats and enticing cost advantages.
Let’s look at a few of them.
Search ads
PC – Search Engine Roundatable
These types of ads appear on the top pages of the search engine. You can use these kinds of ads to achieve the best results.
Search ads will appear to those who are searching for your products and services. As a result, these ads will help in sending the user to your websites directly.
Sponsored ads
These kinds of ads are visually stunning ads that most of the time create maximum engagements. These are the ones that are paid and will be promoted by yahoo on the top of its page.
Your main motive here is to drive more customers to your business and generate larger engagements. So you pay for it and you will be delivered.
Display ads
Display ads are those ads that attract customers of a website, social media platform, or other digital platforms to take certain actions.
You can use these kinds of ads in the form of texts that are targeted to the subject of writings on Yahoo and make people visit again if possible. Text, photos, and even video-based advertisements can be included in your display ads.
Video ads
PC – Martech
You can adopt clickable video ads in between the web pages on Yahoo so that users can easily watch them even while reading other content.
Videos can be a better way of reaching the customers as you can bring in innovative ideas and have more ability to attract the audience.
Email ads
PC – Search Engine Watch
Yahoo mails are still popular and a lot of people are using them. Did you know that around 26 billion emails are passed on Yahoo each day?
Hence, you can use ads to be displayed within mails. You can notify your audience about your new content, product, service, and other information through email advertising.
How Can Yahoo SEO Help Your Brand?
Search engine optimization is the method of optimizing your website so that it ranks higher in search engines.
It is one of the most reliable, powerful, and affordable ways of making your site more available to individuals who are actively searching for answers to their questions, the items they need, or the services they want.
Today, everyone relies on search engines to find information on anything. Hence, you need to optimize your website to get the popularity of your website to a higher position, holding you up above all your rivals and bringing in more visitors.
For just one search engine, it takes enough time to optimize! But the only justification for Yahoo’s optimization is to save time in the long run. An efficient SEO approach will certainly work and boost the search engine ranking of your websites
While most focus goes into Google, a balance of having optimizations on all the search engines including Yahoo is the way to go. This will help you be seen better and create a long, strong, and steady base for your brand.
The long and short of it is, you will save your time in the future if you address your SEO for Yahoo now.
5 Step Process on How to Advertise on Yahoo
Now that you have understood how important the yahoo search engine is. Let’s understand how you can advertise on Yahoo.
Set up a Yahoo Ad Manager Account
If you want to advertise on Yahoo, initially you need to start by signing in to the Yahoo Ad Manager. You can easily create an account or log in by using your email account.
After that, you need to click on campaigns and then create a campaign. This is very simple.
Create Your Ad
After signing in, you need to go create your ad campaign. For that, you need to add a title of up to 50 characters and a description of up to 150 characters. Then Go with your landing page URL.
Enter your company name which should be up to 25 characters. Then display the URL.
You can also add images for text ads. For image ads, you can either link to an image or simply upload an image. Once you create it you will be able to preview it.
Define Your Target Audiences
For defining your target audiences, click on advanced settings. Suggest appropriate keywords and then you can modify them.
You can also set your target audience based on country, state, city, or DMA. Apart from this, you can also indicate various areas where you want to show your ads.
You can also turn on Yahoo Gemini native ads to increase your reach.
Set Your Bids
Yahoo allows you to set your maximum cost per click. It will be the maximum price that you are willing to pay for each click.
There is also an option of advanced pricing which allows you to set different maximum limits for Yahoo native and Yahoo mobile search ad formats.
Besides all these options, you can also set a daily budget. Then you can choose to run your ad immediately or schedule it with a start and end date.
Run Your Campaign
Lastly, when you are done with all the essential steps, you can then start your ad campaign. This is the entire process to advertise on Yahoo.
4 Expert Yahoo Search Marketing Tips
1. Pay attention to keyword
Like Google, Yahoo does not have a sophisticated algorithm. It is very easy to use if you know what people are already searching on Yahoo. Once you know those key phrases, you can link them and use them in your content and websites to get reach.
Use keywords mostly on the headings so that it is easy for the customers to understand what you are implying and also for the optimization to work well.
And since yahoo’s algorithm is much simpler than that of google’s, it will get easier for your brand to show up on top of this search engine.
2. Construct backlinks
Backlinks are an extremely significant factor for Yahoo search engine rankings. The best links can even push your website to the top with referral traffic.
You only have to keep one thing in mind when referring to backlinks that they have to always be valid links. So in today’s generation’s lingo, the combination of using proper backlinks and the Yahoo search engine is Lit!
3. Create engaging content
Yahoo likes pages that, like every other search engine, have unique and engaging content. Now it doesn’t mean that to maximize the keyword density for your target keyword, you need to stuff keywords repeatedly into your material.
Yahoo’s SEO relies on relevant content just like any other search engine. So, you need to make sure that the blog posts on your website and other pieces of content are realistic, detailed, genuine, and reliable.
In your ranking factors, social media plays an incredibly significant role.
If you are socially successful, then a large amount of your content will be shared by your viewers and then yahoo will put your content in front of all new visitors increasing your awareness. Gradually, these optimistic signals will affect how you organically rank.
#FunFact
Yahoo in 2009 had launched its own social media platform called “Yahoo Meme”.
7 Best Practices for Creating Your First Yahoo Ad Campaign
Apart from the tips and tricks we mentioned. There are a few best practices that a lot of brands follow for yahoo ad campaigns.
Although this is not an exhaustive list, this will really help you get started with your yahoo ad campaign and will garner you the best results.
Let’s take a look at these.
Define Your Ad Campaign Goal
The very first practice to go about creating an ad campaign is setting up a goal. This helps you to move in a defined direction. Moreover, it makes you clear on what elements you aim to focus on.
Moreover, when you define your goalkeeping in mind your business, it tends to reach larger audiences which then can help you to get more leads and more conversions.
Know Your Target Audiences
When you run some ad campaigns, the main focus of it is to hit your target audiences. So, you must have an image of who your target audiences are.
It helps you in having a clear focus with your ad campaign be it on any platform. If you follow this it will help you in attracting your audiences in a much better way.
Use Logo
Your brand logo should always stay at the top, even when running an ad campaign. It also inspires action from your potential customers.
A powerful brand logo gives a powerful message to its customers. So, when you create your ad campaign, do not forget about your logo and its power to attract customers.
Avoid Broad Keywords Term
When you are creating a Yahoo ad campaign, make sure you are not using long keywords. Go for using shorter keywords so that it reaches maximum people.
Most of the time it happens that if keywords are too long, your ads might be placed in front of the wrong audiences who are not at all interested in your product.
So this won’t gather many clicks on Yahoo. Since its user base is limited as compared to Google, be very careful while creating ads so that it gathers maximum traffic.
Do Not Run Irrelevant Ads
Your ad should match the intent of the search. So whatever you are creating should align with your searcher’s intent.
This will help you in creating an effective ad campaign and gathering higher traffic.
Whichever ads you create, give a very catchy headline to it. This will attract more relevant customers to you.
Optimize Your Ad Landing Page
Your efforts should not be only limited to creating an ad, rather, it should go beyond that.
Your user’s experience is very important to you so always optimize the landing page which is connected to your ad.
This can help you in getting conversions as well.
Track Performance
Tracking your performance as a brand is very necessary when it comes to running an ad campaign. Observe and analyze yourself on how your performance is.
If you have social media handles, it can be a great way to track your performance on those platforms.
This will surely give you an idea of how you should go about creating an ad campaign for Yahoo. After all, it’s all about your target customers.
Yahoo Search Marketing: Key Takeaway
The key factor of your brand should not be optimizing Yahoo, but your audience. Yahoo is just a channel to help you reach your audience.
The audience at the end of the day makes your brand, therefore it is necessary to bring in content that they like to read, see, hear, and love.
You need to always keep your existence on all platforms so that no individual misses your brand and content.
Yahoo still offers a lot of business and you need to make sure to use it to the fullest. Advertising on Yahoo will enable you to publish your advertisements on Yahoo-operated premium sites which in turn will help in generating brand awareness.
Therefore, if you do your marketing right, you can get a great score in your Yahoo marketing too. That’s all folks!
Hoping that this article provided you with the information you needed. For more information, you can contact us.
