Eco-friendly product innovation is one of the major driving factors in the market these days. When the resources are declining and the environmental quality is diminishing, we should know what needs to be done by us to maintain the human-environment balance.
Gone is the time when we used to see greenery and vast land covered by trees and vegetation. Now, there is just an increase in industrialization and a decrease in the rate of human survival.
I am sure you all want to have a peaceful and healthy environment for your brand growth and survival.
For that, we all need to think collectively and use varied ways to make eco-friendly products and promote them. This can be the first step to establishing a green and clean surroundings.
So, let us understand some basics about eco-friendly products.
What Are Eco-Friendly Products?
In simple language, eco-friendly products are those products that cause a very minimum amount of environmental degradation. So if your product is an eco-friendly one, its contribution to environmental development is maximum.
Moreover, the manufacturing of such products is directly linked to its development process. It takes into consideration all the impacts that manufacturing might have on the environment.
Eco-friendly products contain materials that have been recycled or can be recycled. They usually cause little damage to our environment. So if you are making eco-friendly items, they are devoid of toxic materials.
If you are actively engaged in eco-friendly product innovation, you will facilitate environmentally conscious behavior among your customers.
This makes them more concerned about the environment where they live and grow. How does it get any better than this right?
48% of US consumers are ready to change their consumption habits and take a lead to improve the environment. So it can be a great opportunity for your brand to go with producing eco-friendly products.
For example: If you make reusable water bottles, it will help people in avoiding the purchase of regular plastic bottles that are harmful to the soil. It may also clog the landfills if they are not recycled.
Another example is if you are running a candy-making business and instead of using a plastic wrapper to wrap it, you are using paper to wrap it.
If your customers throw that wrapper made of paper on the land, it will dissolve in the soil and won’t cause any harm to the environment.
5 Eco-friendly Product Marketing Tips
When you are talking about eco-friendly marketing tips, you focus on promoting and selling your products and services in an environmentally friendly way.
This type of marketing usually shares all benefits that eco-friendly products might have on your consumers.
Have a look at a few tips for the eco-friendly marketing of your product.
Focus and Highlight the Benefits
The main focus of your eco-friendly product is to showcase the benefits it has on the environment.
Promote it and make your customers realize that these products can be our future. It can save environmental degradation and increase the longevity of human survival.
You can also showcase the production process of your products to your customers. This will make them believe in you. After all, seeing is believing.
So try this. Also, explain to your customers which aspect of your product is eco-friendly. Clearly show it in your ads.
Go For Promoting to Local Vendors
Get yourself involved in promoting your products to local vendors. Think locally and market your product.
This will help you in reducing the carbon footprints on the environment by delivering your products locally.
Also, make sure that your customers are aware that your product is not only supporting the local economy but also having a positive impact on the environment.
You are actively involved in reducing carbon emissions and other harmful gases as well by supplying your products to local vendors.
Be Transparent
There is a difference between green marketing and greenwashing.
We all know that with changing times, the concept of being environmentally friendly is rising.
Slowly and steadily people are understanding the importance of using
So, it is essential for your brand to be transparent to promote your products.
Additionally, while promoting be very clear with your products’ good and bad effects.
You should act environmentally transparent. After all, it is about marketing and also maintaining your brand image in the market.
Go out in the competitive market and let your customers know about your eco-friendly initiatives.
Just remember one thing, do not exaggerate about your products. Be genuine. If you are true to your marketing goals and transparent, you will gain the trust of your audiences.
Use Recycled Paper to Demonstrate Your Business
Did you know that 75% of American products are recyclable? However, we are only recycling 30% of it.
Therefore, if you can start recycling even the tiniest bit and showcase it, you can make a big difference.
Showing subtle kinds of business behavior by using recycled paper is a great way to demonstrate that your business is an eco-friendly one.
If you are printing brochures, flyers, or business cards to market your products, it puts a positive impact on your potential customers.
Moreover, if you are a dedicated business to develop and promote eco-friendly products, you won’t even mind spending a few extra dollars to let your business reach heights.
This can prove to be a very important step towards an eco-friendly marketing strategy.
Keep Supporting Environmental Initiatives
Supporting environmental initiatives can help you grow your reach. While you are engaging in eco-friendly product innovation, drive it with support organizations as well.
You can donate to environmental organizations and communicate your efforts to your target audiences to show your belief and concern towards ecological issues.
This will help you promote your products to those who are interested in using eco-friendly products and also help the organization.
You can also collaborate with such organizations to create eco-friendly marketing campaigns. This will help both you and the collaborative organizations.
Some charity organizations may also have some eco-friendly ads which can help you to co-brand and foster your marketing efforts.
7 Eco-Friendly Product Innovation Examples
I am sure by now you are all charged to get started with your brand’s eco-friendly product innovation.
To add to that charge, I have brought some amazing and inspiring examples of eco-friendly product innovation only for you.
So, let’s take a look at these and feel further inspired shall we?
Bamboo Speaker by Bamboo India
Bamboo speakers are a great innovation in terms of being environmentally friendly. We often face volume issues with our phone’s speaker.
So this is an innovation by Bamboo India that will intrigue you. The speaker is made out of bamboo which is 100% natural.
It amplifies the sound using the natural properties of bamboo and its ability to resonate with its walls. Its use is very simple.
You just need to dock your phone in this handmade bamboo speaker.
Moreover, it does not require electricity, power, or charging to make it extraordinarily eco-friendly. Wait, it’s still not over.
The speaker has a long shelf-life and can be run with no time limit. Are you going to buy it?
Nebia Shower Head
Nebia shower head is an eco-friendly innovation that saves tons of water.
The true fact is a regular shower involves the usage of 20 gallons of water.
So, Nebia from the US has aimed to resolve this shortage with the introduction of a revolutionary showerhead.
It has patented H2 MICRO technology which atomizes water into millions of tiny water droplets.
Moreover, this shower covers 10 times more surface area than a usual showerhead.
It thus helps in saving an immense amount of water. According to Nebia, it saves approximately 70% of water.
So, this is a great innovation by Nebia as a resource-conserving technology. Full points.
Tesla Powerwall
Tesla’s innovative launch, Tesla Powerwall is a compact home battery that is a very good example of an eco-friendly product.
The unique thing about this product is that it has a battery but takes no power.
It aims to achieve self-powered homes combined with solar energy and use power to keep homes up and running day and night.
During the day, it stores the excess solar energy taken by the sun and uses it later in the day to meet the energy requirements.
Moreover, if there is a grid outage, the Powerwall detects it instantly and disconnects itself to restore power through solar energy.
This Powerball can run for a week even though there is an outage. It charges with solar energy. This device is small and simple. It does not require any maintenance and is easy to install.
This app can also be managed by the Tesla app just from the confines of your phone. Amazed right? I was too.
Sustainable Cat Dish From Van Ness
Did you ever think that a cat dish could be sustainably innovative too? Well, it can be.
The eco ware cat dish from Van Ness is another environmentally friendly and useful innovation made out of bamboo plant material.
It is crafted from 47% bamboo plant and is BPA- free. Moreover, it contains no chemicals or heavy metals.
This dish is unbreakable and does not crack. Moreover, this product is degradable when it is exposed to composting conditions.
Folding Electric Bike by A-Bike Electric
This product is created by A-Bike Electric in the UK. It is light and compact, having the ability to fold itself in just a few seconds.
As a result, this is very practical and one of the best eco-friendly product innovations.
Moreover, it is capable of running 25kms in one change without any fuel consumption.
Since it is chargeable and gets its power through electricity, it consumes no fuel. Therefore, it is proven that it has no harmful effect on the environment.
If it runs out of electricity, it can also be used as a bicycle. What do you think of it?
Algae Lamp by Living Things
The algae lamps are backed by the use of algae to lighten up houses.
It is made by Living Things in the US where algae have been transformed into photosynthetic home decor which is filled by tiny edible bacteria. It functions as a source of light.
The microalgae Spirulina recycles light, heat, and carbon dioxide into green biomass. It is then converted to biofuel.
So it eliminates the emission of carbon dioxide and plays a great role in saving the environment. Amazing innovation.
Eco Touch Screen Computer by Iameco
A wooden framed eco computer designed by Iameco decreases the emission of greenhouse gases by 30%. It has reused 70%of its material. It is the first PC to receive the EU Ecolabel.
Moreover, it produces 70% less carbon dioxide than conventional computers.
98% of its components are recyclable and 29% can be reused immediately to repair other devices.
Its effect on the environment is very minimal. So the trend of such innovations needs to take place to save our environment.
Eco-Friendly House by IKEA
With its new tiny house, Swedish furniture company IKEA hopes to provide homeowners with an abode that is eco-friendly, functional, and affordable.
The design choices are intended to be multifunctional in addition to being low-impact. To make the space feel larger, designers used the vertical space for storage and to hide items that were not in use.
The partners in Ikea’s tiny-house partnership strove for all innovative eco-friendly products including solar panels and a compostable toilet as well as interior wall panels. It is made of sustainable pine and kitchen cabinets are made from recycled bottle tops thus are eco-friendly in nature.
I would surely want to live here, would you?
Key Takeaway: Eco-Friendly Product Innovation
Many brands are creating innovative products to assist in the development of a greener future. This helps them gain consumer support as well as reduce environmental damage.
Eco-innovation entails the creation of new ideas, promotion of new operations, products, and processes to protect the environment and achieve environmental sustainability.
It’s not only about saving the world when it comes to going green but it’s also about finding a balance between sustainability and marketing.
Since sustainability will be a part of growth, they will benefit from this competitive advantage.
Something else that you might find interesting:
